Shaun Woodland
Poole,Dorset
Summary
Commercially minded leader with over 20 years of experience in the golf, leisure and hospitality industry, consistently exceeding targets and maximizing income. Proven track record in driving operational excellence and enhancing customer engagement to foster sustainable revenue growth. Expertise in developing processes that deliver memorable service and exceed customer expectations. Strong background working in local authorities across various sports sectors, focused on delivering impactful results.
Overview
24
24
years of professional experience
1
1
Certification
Work history
Operations Team Leader
BCP Council
Bournemouth, Dorset
2024.11 - Current
- Responsible for the day to day management of Queen's Park Golf Course, including the golf course, grounds, maintenance, catering, security and Health and Safety, ensuring compliance to financial regulations, auditing within the set operational budgets.
- Lead the operational team.
- Implemented and developed strategic changes to improve overall operations efficiency.
- Analyse data supporting the business to develop and implement the business plan with focus on improved customer experience and income generation.
- Outstanding customer service, people skills and effective problem solving through face to face as well as other communication.
- Recruit, manage, develop permanent and temporary staff including volunteers.
- Identified areas for improvement, enhancing operational effectiveness, monitored team performance and provided constructive feedback.
- Providing positive relationships with local residents, sports associations, community groups, internal services, council colleagues, councillors, contractors, organisations and stakeholders.
- Responsible for ensuring that all relevant Health & Safety, risk assessments documentation is maintained and updated, including licencing requirements.
- Produce and manage contracts with suppliers, procurement and management procedures.
- Assessed course and sports pitch conditions regularly, implementing necessary improvements and support.
- Oversee and manage associated operations such as Kings Park Athletic Centre, sports bookings, football, cricket, including Poole Park Crazy golf operations. Active role with the local playing pitch strategy, including direct link with grassroots football and FA associations and clubs.
- Management of till and booking systems in golf and sports provisions
- Deliver golf, sports and family events, functions bring together a range of operations.
- Engage with marketing and social media content and campaigns.
Senior Golf and Sports Manager
BCP Council
Poole, Dorset
2005.04 - 2024.10
- Provided excellent member services, contributing significantly towards repeat business.
- Optimized tee sheet management for maximised usage during peak times.
- Fostered positive work environment, enhancing employee engagement and productivity.
- Liaised with greenkeeping staff to maintain optimal playing conditions throughout seasons.
- Enhanced customer satisfaction by addressing and resolving complaints promptly.
- Assisted in budget preparation for golf operations department, promoting financial efficiency.
- Maintained golf course premises, meeting health and safety standards consistently.
- Collaborated with other departments to plan and execute golf tournaments.
- Coordinated golf operations, ensuring smooth running of daily activities.
- Conducted market research on golf industry trends, generating innovative ideas for service improvement.
- Supervised staff training to ensure high standard of service delivery.
- Enforced club rules and regulations whilst maintaining amicable relations with members.
- Cultivated relationships with members, boosting loyalty and retention rates.
- Coordinated maintenance and cleaning work to keep facility in good condition.
- Liaised with senior management and provided ongoing reports to share business performance.
- Developed safe working protocols and assessed employee capabilities.
- Set and managed budgets, controlling expenditure and keeping efficient use of resources.
- Generated short and long-term marketing strategies and coordinated internal teams to implement them.
- Ensured adherence to sporting regulations with routine inspections and checks.
- Ensured accuracy of bookings by thorough validation of data entries.
- Solved administrative and customer service issues with knowledgeable assistance and friendly support.
Littledown Juniors Co-ordinator Coach and Referee
BH Live
Bournemouth, Dorset
2001.11 - 2018.09
- Demonstrated excellent understanding of football rules and regulations.
- Attended referee training courses to improve skills and knowledge of the game.
- Played a key role in promoting fair play amongst participants through consistent application of rules.
- Ensured player safety by strictly enforcing game rules and standards.
- Coordinated practice sessions to improve team coordination and skill development.
- Facilitated communication between players, leading to improved on-field understanding and cooperation.
- Fostered positive environment, leading to heightened player satisfaction and engagement.
- Achieved high morale with effective motivational techniques.
- Managed team logistics for smooth match day operations.
- Provided customer service by actively listening to concerns and addressing questions effectively.
- Carried out day-to-day duties accurately and efficiently.
- Checked pitch condition and markings met agreed standards.
- Used Microsoft Word and other software tools to create documents and clear communications.
Football Development Officer
Bournemouth Borough Council
Bournemouth, Dorset
2003.08 - 2005.04
- Adhered strictly to football association rules whilst planning game strategies.
- Promoted upcoming events to increase advance bookings and engagement.
- Created databases to enhance tracking of contributions and streamline communication.
- Delivered excellent customer service, resulting in repeat bookings from satisfied guests.
- Provided exceptional customer service, ensuring repeat client bookings.
- Received and responded to bookings and enquiries via telephone, email and in person, employing professionalism throughout to maintain an excellent industry reputation.
- Managed bookings using an online system, ensuring smooth check-in and check-out processes.
- Managed high-volume bookings and communications to ensure efficient operations.
- Dealt with bookings by phone, e-mail or face-to-face, ensuring accuracy at all times.
Skills
- Operational management
- Operational risk management
- Financial reporting
- Continuous Improvement implementation
- Health and Safety regulations
- Profit and loss understanding
- Customer relationship management
- Customer Service
- Team Leadership
- Safety consciousness
- Communication efficiency
Affiliations
- Football from Grassroots to professional
- Fitness
Certification
- Emergency First Aid training
- IOSH Health and safety
- Fire safety training
- Safeguarding training
- Data protection
- Recruitment
- Manual handling
- Conflict training
- Cellar management
- Level 2 Food Hygiene
- Currently undertaking personal premise licensing
References
References available upon request.
Timeline
Operations Team Leader
BCP Council
2024.11 - Current
Senior Golf and Sports Manager
BCP Council
2005.04 - 2024.10
Football Development Officer
Bournemouth Borough Council
2003.08 - 2005.04
Littledown Juniors Co-ordinator Coach and Referee
BH Live
2001.11 - 2018.09