Shaun Kelly

Commercially focused finance professional supporting SMEs across a range of industries. Combining strong technical bookkeeping knowledge with operational and commercial understanding to help business owners improve visibility, profitability and decision-making. Experienced in building finance processes, implementing cloud based accounting systems, developing management reporting and acting as a trusted advisor to owner-managed businesses.

Key Skills:

• Financial management and business partnering
• Bookkeeping and management accounts
• VAT returns & HMRC compliance.
• Payroll processing and CIS Administration
• Cashflow forecasting and budgeting
• KPI reporting and Financial dashboards
• Systems & process improvements
• Cloud accounting implementations
• Accounts Payable and Supplier Controls
• Construction Industry Finance
• Retail & Inventory Financial Controls
• Client Relationship Management
• Business Performance Analysis
• Digital recordkeeping and MTD compliance

Responsibilities and achievements

• Manage end-to-end finance functions for a portfolio of SME clients with annual turnovers ranging from start-ups to established multi-site businesses.
• Deliver bookkeeping, payroll, VAT returns, CIS submissions and management reporting services
• Build and maintain financial dashboards and KPI reporting packs using tools including Fathom.
• Support business owners with budgeting, cashflow forecasting and profitability analysis
• Lead cloud accounting migrations and implementations.
• Design finance workflows and internal controls to improve reporting accuracy and operational efficiency.
• Advise clients on digital record-keeping requirements and MTD compliance.
• Produce customised reporting solutions for a range of sectors.
• Develop supplier payment approval systems, aged creditor reporting and project costing frameworks.
• Provide strategic finance support to owner-managed businesses without the cost of a full-time finance director.
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Oversaw daily operations across finance and aftersales departments within a busy motor retail and servicing environment. Responsible for improving internal processes, supporting staff development and ensuring high levels of customer satisfaction across both vehicle sales and aftersales operations.

Responsibilities and achievements:

• Managed finance and aftersales departments across new and used vehicle sales and servicing operations.
• Supervised aftersales staff, supporting day-to-day performance and operational efficiency.
• Produced and monitored customer satisfaction reporting to help improve service standards and customer retention.
• Trained new employees on internal finance systems and operational procedures.
• Implemented a revised staff bonus scheme to improve performance tracking and team motivation.
• Processed payroll and maintained accurate payroll records.
• Completed regular bank reconciliations and financial administration tasks.
• Supported operational coordination between sales, servicing and finance functions.
• Completed regular bank reconciliations and financial administration tasks.
• Supported operational coordination between sales, servicing and finance functions.
• Assisted with improving internal workflows and departmental communication.

Managed front of house operations, audience services, ticketing systems, business development and marketing for a busy theatre and live events venue. Focused on improving operational efficiency, audience engagement, digital marketing performance and commercial growth.

Responsibilities and achievements:

• Coordinated and supervised all front of house operations and customer service functions.
• Developed and implemented marketing, communications and business development strategies to increase audience engagement and ticket sales.
• Managed website optimisation and digital content creation across marketing channels and campaigns.
• Administered and managed key operational systems including Ticketsolve, PointOne and VisitOne.
• Maintained and developed relationships with key stakeholders, partners and external organisations.
• Produced financial reporting on income and expenditure for operational and event activity.
• Reviewed and improved operational processes across the front of house department to improve efficiency and customer experience.
• Supported event operations and audience management across a varied live entertainment programme.

Key achievements:

• Successfully led the migration from Seatgeek to Ticketsolve, ensuring continuity of operations and staff training throughout implementation.
• Implemented a new EPOS system to improve sales processing, reporting and operational control.
• Introduced and implemented the VisitOne customer platform to improve audience communication, improve concession sales and customer data management.
• Increased average ticket sales capacity from 55% to 78% within two years through targeted and innovative marketing strategies.
• Improved digital marketing performance and audience engagement through enhanced website and content management.

• Ensured business objectives met through strategic planning.
• Collaborated cross-functionally for seamless service delivery.
• Streamlined processes for improved team efficiency.
• Enhanced operating procedures for smoother workflow.
• Facilitated staff development with ongoing training initiatives.
• Promoted products effectively to increase sales.
• Oversaw daily operations, ensuring optimal performance.
• Resolved complaints efficiently, fostering customer loyalty.
• Improved operational efficiency by identifying areas of improvement.
• Implemented training programmes, enhancing team capabilities.
• Devised strategies to improve customer engagement.

• Streamlined payroll processes by implementing efficient software solutions.
• Assisted finance team with month-end closure activities whilst maintaining high standard in routine tasks.
• Prepared monthly reports for senior management highlighting any significant variances or issues relating to the payroll budget.
• Guaranteed confidentiality in handling sensitive personal information, building trust amongst staff members.
• Liaised regularly with HR department for seamless integration of new hires and terminations into payroll system.
• Resolved payroll discrepancies swiftly, ensuring minimal disruption to staff payments.
• Managed internal queries regarding pay and tax deductions promptly, enhancing employee satisfaction levels.
• Administered company pension schemes, providing employees with peace of mind about their retirement planning.
• Managed statutory reporting obligations for compliance with HMRC regulations.
• Coordinated end-of-year tasks including issuance of P60s to all employees on time.
• Optimised efficiency in the department by introducing automated systems reducing manual input errors.
• Ensured accurate processing of employee salaries by meticulous attention to detail in data entry.
• Ensured employee confidentiality, verifying adherence to GDPR requirements across all tasks.

• Executed competitive market research to identify new business opportunities.
• Crafted detailed sales reports for informed decision-making.
• Enhanced customer satisfaction with meticulous oversight of after-sales service.
• Fostered a positive team environment by promoting open communication and feedback.
• Nurtured key client relationships, resulting in increased account retention.
• Streamlined sales operations by implementing efficient process improvements.
• Maintained updated knowledge of industry trends through continuous learning initiatives.
• Optimised sales methods to best engage, acquire and retain customers.
• Developed marketing plans to support department strategies.
• Supported front-line sales teams with well-coordinated administrative operations.

• Developed and implemented strategic plans, driving company growth.
• Initiated business improvement strategies, resulting in improved performance.
• Managed cross-functional teams to achieve project objectives.
• Fostered a culture of continuous improvement within the organisation.
• Piloted technology integration in daily operations for smoother transactions.
• Improved customer experience with the implementation of new sales techniques.
• Achieved significant cost reduction by refining procurement practices.
• Streamlined operational processes for increased efficiency.
• Led successful change management initiatives, enhancing organisational agility.
• Documented workflow charts, records and job descriptions to guide overall organisational improvements.
• Encouraged development of clear objectives and action plans.