Shaun David
Bromley,UK
Summary
Dynamic sales professional with extensive expertise in outbound sales strategy and execution, SDR leadership, and B2B SaaS sales. Proven track record in embedded fintech sales and commercial partnerships, adept at developing go-to-market strategies and managing full-funnel sales conversion. Skilled in lead generation, discovery meetings, product demonstrations, and negotiation. Proficient in using CRM systems like Salesforce and Pipedrive, as well as sales engagement platforms such as Apollo and Outreach. Committed to process improvement and automation, with a focus on stakeholder management and cross-functional collaboration.
Overview
11
11
years of professional experience
10
10
years of post-secondary education
Work history
Business Development Lead
Loxa
London, UK
06.2024 - 06.2025
- Joined as second commercial hire, driving early-stage B2B SaaS growth and market expansion.
- Developed and implemented comprehensive outbound sales strategies, defining Ideal Customer Profile and market segmentation.
- Led strategic outreach project using video brochures, significantly increasing prospect engagement and generating Marketing Qualified Leads.
- Closed 35 embedded insurance partnerships with retailers, enhancing partner base and product adoption.
- Conducted high-impact discovery meetings and tailored product demonstrations, consistently exceeding target of five qualified meetings weekly.
- Spearheaded implementation of key SaaS sales tools like Apollo and Pipedrive, optimising pipeline management.
- Managed logistics for six trade shows, generating hundreds of leads and substantial pipeline value.
- Delivered presentations to investors, showcasing project leadership and pipeline growth strategies that influenced investment decisions.
SDR Lead
QTA (Tech Growth Agency)
Hybrid, UK
01.2024 - 06.2024
- Sole SDR Lead established and scaled outbound sales development for diverse B2B SaaS clients.
- Achieved highest qualified meeting volume, earning recognition for exceptional performance.
- Collaborated with CMOs to refine outbound messaging strategies and optimise prospect targeting.
- Conducted A/B testing to enhance outreach effectiveness for various SaaS offerings.
Head of Sales UK
Splend
London, UK
05.2023 - 11.2023
- Managed and scaled national SDR team, achieving 35% expansion and launching new sales hub.
- Drove 40% increase in weekly sales records through advanced outbound sales optimisation strategies.
- Developed comprehensive sales reporting frameworks to enhance decision-making and efficiency.
- Led cross-functional improvements in sales processes, streamlining operations and driving results.
- Streamlined internal processes to enhance operational efficiency.
- Leveraged industry trends for competitive advantage.
Sales & Business Development Manager
Beck Evans Ltd
London, UK
08.2021 - 12.2022
- Closed SaaS technology sales and product offerings in automotive retail sector.
- Conducted product demonstrations to showcase value and facilitate adoption.
- Managed and mentored 10-person sales team, exceeding KPIs for four consecutive quarters.
- Developed sales performance reports for C-suite, optimising full-funnel conversion processes.
- Devised comprehensive business plans to support sustainable growth.
- Drove revenue growth through innovative sales strategies.
- Spearheaded training programmes to enhance team capabilities.
- Negotiated contracts with vendors to secure optimal terms.
Assistant Business Development Manager
Beck Evans Ltd
London, UK
03.2021 - 08.2021
- Coached sales team on effective outbound calling strategies, CRM management, and advanced closing techniques.
- Increased team profitability through tailored finance packaging.
Business Manager & Renewals Manager
Bexley Audi
London, UK
12.2018 - 03.2021
- Managed £10M finance portfolio and achieved a 45% renewal rate through targeted B2B and B2C outbound campaigns.
- Improved customer retention and organised brand-led events.
- Led CRM renewal workflows to optimise retention processes.
- Managed budget forecasts to ensure financial stability.
- Devised sales targets, driving the team's motivation and focus towards achieving them.
- Facilitated team building workshops, boosting overall morale.
Sales Executive
Bexley Audi
London, UK
12.2014 - 12.2018
- Delivered over 700 sales, consistently beating target; set a new record of 31 vehicle sales in a single month.
- Utilised CRM systems and outbound sales strategies to convert Sales Qualified Leads (SQLs).
- Conducted engaging product demonstrations for customers, effectively showcasing vehicle features and benefits.
- Leveraged social selling and events for new business generation.
- Identified new business opportunities that enhanced growth potential of the company.
- Managed key client accounts meticulously, ensuring consistent delivery of service excellence leading to nurturing long-term partnerships.
- Delivered engaging sales presentations at industry events to attract potential customers and partners.
- Coordinated sales presentations to increase brand awareness.
- Achieved sales targets by building strong business relationships.
Education
BA (Hons) - Communication Studies
Sheffield Hallam University
09.2010 - 06.2013
10 GCSEs & A-Levels -
Langley Park Boys School
09.2003 - 06.2010
Skills
- Outbound sales strategy
- SDR leadership
- B2B SaaS sales
- Embedded fintech sales
- Partnership management
- Go-to-market strategy
- Lead generation
- Discovery meetings
- Product demonstrations
- Sales conversion
- Sales forecasting
- Negotiation and closing
- CRM optimization
- Sales team development
- Stakeholder management
- Executive presentations
- Sales reporting
- Process improvement
- Sales engagement platforms
- CRM systems
- Data tools
Interests
- World travel (5 continents)
- Football fanatic
- F1 enthusiast
- Property investment
- Driven by family to achieve continuous self-improvement
Timeline
Business Development Lead
Loxa
06.2024 - 06.2025
SDR Lead
QTA (Tech Growth Agency)
01.2024 - 06.2024
Head of Sales UK
Splend
05.2023 - 11.2023
Sales & Business Development Manager
Beck Evans Ltd
08.2021 - 12.2022
Assistant Business Development Manager
Beck Evans Ltd
03.2021 - 08.2021
Business Manager & Renewals Manager
Bexley Audi
12.2018 - 03.2021
Sales Executive
Bexley Audi
12.2014 - 12.2018
BA (Hons) - Communication Studies
Sheffield Hallam University
09.2010 - 06.2013
10 GCSEs & A-Levels -
Langley Park Boys School
09.2003 - 06.2010
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