Sharron McCormick

• Lead operations across four business functions, including marketing, sales, customer experience and digital, and communications.
• Overall budget management while leading a team of 14 professionals.
• Through transformational change, led the Marketing Communications and Sales team to redevelop the membership fitness product from 11,500 members to 23,000 members. This resulted in income generation from £3.6 million to £6.3 million in two years.
• Oversee digital marketing campaigns across multiple platforms to drive traffic and increase conversions.
• Lead in developing internal colleague and external customer branding strategies to create engaging storytelling content.
• Coordinate agency partnerships and digital marketing initiatives.
• Champion sales teams to meet targets effectively.
• Implement training programmes to uplift team and KPI performance.
• Drive revenue growth by identifying and capitalising on emerging market trends.
• Educate and train staff on current digital marketing trends to enhance workforce knowledge.
• Conducted detailed market analysis to identify new opportunities.

• Led account and marketing teams.
• Through tendering public and charity sector procured contracts, increased income generation in the business by 60% in one year.
• Supported account management for clients, ensuring alignment with agreed KPIs and meeting quarterly sales targets.
• Contributed to strategy creation for local and international brands.
• Helped project manage new website builds, including content population and CMS maintenance.
• Provided support to key marketing retention clients, including management of campaigns and backend website support through CMS and SEO implementation.
• Created content including blogs, job adverts, case studies, email marketing, and social media management.

• Led the planning and and coordination of marketing strategies for various events and campaigns.
• Contributed to copywriting and editing of online content for social media advertising and media engagement.
• Supported retailers with marketing initiatives to enhance brand visibility and provided updates on monthly revenue performance.

• Directed funding generation initiatives and strategic business planning for organisational growth.
• Led project management efforts to enhance operational efficiency and minimise risks.
• Developed and implemented a comprehensive venue hire framework for effective event management across five venues.

• As above employment

• Various roles from Sales Executive, Senior Events Executive to Project Manager
• Project Managed the detailed planning and delivery of Commonwealth Games 2014 project at hotel venue for athletes worth £1 million.
• Contributed to monthly games reporting and participated in weekly Commonwealth meetings and teleconferencing.
• Managed costs, change control, and invoicing processes, ensuring successful project completion.
• Facilitated sales through promotion of hotel products and services via telephone and email.
• Coordinated event management from enquiry handling to post-event debriefs.
• Supervised events team, conducting monthly staff reviews and one-to-ones.
• Developed corporate accounts through proactive sales activities and lead follow-ups.
• Represented Apex Hotel Group at trade shows and sales trips, organising transport and accommodation.

• Assisted in representing company at sales appointments and presentations.
• Facilitated networking within diverse markets to support new business initiatives and nurture existing relationships.
• Aided in liaising with venue speakers and suppliers to negotiate rates and contracts.
• Developed comprehensive event plans for seamless execution of corporate functions.

Coordinated and executed diverse events, ranging from residential conferences to weddings, ensuring seamless experiences for attendees.

• Assisted in developing email marketing campaigns to improve customer engagement.
• Supported the management of resort and hotel profiles on the e-mail marketing and CMS platform.
• Facilitated collaboration among teams for effective email communications.

• Assisted in maintaining health and safety compliance during shifts.
• Supported documentation of shift activities for management reviews.
• Aided in reducing incident rates through diligent monitoring.