Summary
Overview
Work history
Education
Skills
Accomplishments
Affiliations
Languages
References
Timeline
Generic
Sharon Luff

Sharon Luff

Brighton & Hove

Summary

I am a commercially driven sales and people-development professional with a proven record across B2B/B2C Sales, Leadership Development, and Corporate Coaching.


As a qualified Psychotherapist , I bring a unique ability to combine commercial acumen with deep psychological insight, understanding motivations, building rapport quickly, and influencing outcomes. I adapt my style to fit the audience from consultative and rapport-building to challenger-style selling .


Recognised for leadership, professionalism, and delivering measurable results, I thrive in dynamic, target-driven environments.





Overview

25
25
years of professional experience

Work history

Business Development Executive / SDR (B2B)

Aviation job Search
Brighton, Brighton and Hove
04.2025 - Current
  • Sourced and pitched new business (cold calling / video meetings) for the job board, webinars, podcasts, banners and advertising in the MRO sector .
  • Engaged HR, Talent Acquisition, Engineering & Maintenance Managers, Operations Directors, and GMs.
  • Applied Challenger-style selling to create value-driven conversations and secure new business.

Physical Therapist & CBT Practitioner

Rehab Mind Body Soul - Self Employed.
Brighton, Brighton and Hove
03.2013 - Current

(Now work Freelance / Ad-hoc)


  • Deliver one-to-one CBT and physical rehabilitation sessions for stroke survivors, accident victims, and clients seeking mental wellbeing or fitness improvement.
  • Design and implement personalised treatment plans, combining psychological and physical approaches to maximise recovery and client progress.
  • Build strong client trust and engagement through compassionate communication and ongoing support.
  • Track client outcomes and adapt treatment plans to ensure measurable improvement in wellbeing, mobility, and mental resilience.

Construction Recruiter

Future Build Recruitment
Brighton, Brighton and Hove
09.2024 - 02.2025
  • Sourced and placed senior-level talent (PMs, Surveyors, Directors) for multi-million-pound high-end residential projects.
  • Built trusted partnerships with boutique developers and Tier 1 contractor.
  • Acted as a consultative recruiter , understanding client needs and candidate motivations to deliver tailored solutions.
  • Developed a talent pipeline through headhunting, referrals, and proactive market mapping.

Account Manager – Leadership Programmes (B2B)

Bailey & French
Brighton, Brighton and Hove
08.2023 - 08.2024
  • Assisted with the delivery of leadership programmes for FTSE 100 and Civil Service clients.
  • Developed new business (cold-calling & video meetings), securing accounts through rapport-building, consultative sales .
  • Negotiated contracts, collaborated on tailored solutions, and drove account expansion.

Careers Consultant (Coding & Tech - Ed-Tech - B2C)

The Learning People
Hove, Brighton and Hove
09.2019 - 08.2023
  • Generated £500k in revenue during Covid in 2020 , achieving 135% of annual targets consistently over 4 years.
  • Built and managed client relationships, ensuring strong engagement and satisfaction throughout the student journey.
  • Guided hundreds of learners into tech careers, combining commercial acumen with genuine career mentoring .
  • Recognised internally as a top performer , contributing significantly to company growth through enrolments.
  • Applied a mix of challenger and consultative sales , tailoring conversations to the individual learner.

Corporate Sales Manager / Performance Coach

Black Sheep Utilities
Brighton, Brighton and Hove
11.2014 - 08.2017

(via Rehab Mind Body Soul)


  • Assisted with recruitment, onboarded, and trained new hires, embedding a high-performance culture from day one.
  • Conducted regular performance reviews, creating actionable development plans that improved team output and retention.
  • Led and coached a team of 20 sales staff, driving revenue and KPI achievement.
  • Delivered consultative B2B / B2C sales, staff development, and in-house coaching for performance improvement.
  • Applied a challenger sales style to grow accounts and improve team KPIs.

Earlier Career

Various
UK / South Africa
01.2001 - 01.2013

Live Blood Analyst - Seven Point 5 – Brighton 2013


  • Conducted detailed live blood analysis using microscopy to assess clients' overall health, identifying potential imbalances and nutritional deficiencies.
  • Developed and delivered personalised treatment plans, including lifestyle, nutrition, and supplement recommendations, resulting in measurable improvements in client well-being.
  • Built strong client trust through compassionate communication and evidence-based guidance, maintaining high retention and satisfaction rates.
  • Educated clients on preventative health strategies, empowering them to make informed lifestyle choices.
  • Contributed to the growth of the practice by attracting new clients through recommendations and professional credibility.


Personal Trainer / Franchise Owner (B2C) – Virgin Active Centurion | Pretoria, South Africa 2010 - 2013


  • Grew client base through referrals and results-driven personal training.
  • Designed tailored programs, educated clients on wellness, and delivered group sessions to enhance fitness and retention.
  • Presented as a freelance journalist for Men's Health Magazine and hosted fitness segments on Fashion Fusion on e-TV.


Regional Training Master Facilitator
Tigers Eye - B2B (Contract) – Johannesburg, Cape Town, Port Elizabeth, South Africa 2009 – 2010


  • Designed and delivered customer service and behavioural training for airport staff, managers, cabin crew, and business owners in preparation for the 2010 FIFA World Cup , ensuring world-class guest experiences.
  • Identified skills and knowledge gaps and tailored workshops to meet diverse professional needs across multiple locations.
  • Developed interactive, engaging training sessions that improved staff engagement, motivation, and professional development.
  • Collaborated with management to implement in-house customer care programs, raising service standards in high-pressure, high-visibility environments.
  • Monitored and assessed training outcomes, providing actionable feedback and follow-up plans to ensure sustained improvement.


National Accounts Executive / Portfolio & Events Coordinator (B2B) – C-Sport South Africa | 2001 – 2009


  • Created and managed a high-profile client portfolio, exceeding sales targets.
  • Used Challenger-style sales to identify opportunities and build relationships with C-suite executives.
  • Coordinated large-scale events (800–1500 attendees), enhancing client satisfaction and repeat business.
  • Emceed all events and interviewed International Sports Players and Commentators.



Education

School of natural sciences, HFPA, ETA, Waterfront Theatre

Skills

  • Consultative, Challenger, and Rapport-building Sales Expertise
  • Business Development & Lead Generation
  • Talent Acquisition, Recruitment & Onboarding
  • Client Relationship Management & Account Expansion
  • Corporate Performance Coaching & L&D
  • EdTech Sales & Career Coaching
  • Staff Training, Performance Reviews & Team Motivation
  • Psychotherapy
  • IT Literate: Word, Excel, PowerPoint, LinkedIn Recruiter, JobAdder, Zoho CRM, HubSpot
  • Strong Problem-solving, Negotiation, and Communication Skills

Accomplishments

  • Exceeded sales targets across multiple sectors: edtech, corporate leadership, and utilities.
  • Generated £500k revenue in 2020 at The Learning People.
  • Managed onboarding and performance reviews for multiple teams at Black Sheep Utilities.
  • Built long-term client relationships with C-suite executives and HR leaders.
  • Delivered high-impact training and coaching programs improving team performance and engagement.

Affiliations

Hobbies & Interests


  • Upcycling Furniture: Newest hobby - restoring and transforming furniture, combining creativity with problem-solving and attention to detail.
  • Ballet and Dancing
  • Hiking and Rock-face climbing.

Languages

English
Native
Afrikaans
Elementary

References

References available upon request.

Timeline

Business Development Executive / SDR (B2B)

Aviation job Search
04.2025 - Current

Construction Recruiter

Future Build Recruitment
09.2024 - 02.2025

Account Manager – Leadership Programmes (B2B)

Bailey & French
08.2023 - 08.2024

Careers Consultant (Coding & Tech - Ed-Tech - B2C)

The Learning People
09.2019 - 08.2023

Corporate Sales Manager / Performance Coach

Black Sheep Utilities
11.2014 - 08.2017

Physical Therapist & CBT Practitioner

Rehab Mind Body Soul - Self Employed.
03.2013 - Current

Earlier Career

Various
01.2001 - 01.2013

School of natural sciences, HFPA, ETA, Waterfront Theatre
Sharon Luff