Sharly Shaji
Cardiff,UK
Summary
Commercially driven MSc Fashion Marketing Management graduate with experience across premium fashion retail in the UK and India, including Tommy Hilfiger and Calvin Klein. Strong understanding of sales performance analysis, stock management, and UK consumer buying behaviour. Skilled in interpreting sales data, identifying bestsellers, supporting assortment planning, and aligning stock with customer demand. Seeking to contribute analytical and trend-driven insights in a Junior Buyer role.
Overview
3
3
years of professional experience
Work history
Brand Specialist
Tommy Hilfiger
Cardiff, , UK
2025.07 - Current
- Analysed KPIs including conversion, ATV, and category performance, driving a 12% uplift in average transaction value.
- Monitored weekly sales performance, identifying bestselling categories to inform stock decisions.
- Supported stock replenishment and allocation, optimising sell-through and minimising lost sales.
- Assisted in seasonal launches, ensuring effective commercial execution across product categories.
- Provided customer and product feedback to inform future range and merchandising decisions.
Customer Relationship Officer
Calvin Klein
Kerala, , India
2023.12 - 2024.08
- • Improved store profitability by 12% through data-informed commercial strategies.
- Analysed weekly sales reports to identify growth opportunities and track category performance trends, informing strategic decisions.
- Supported stock planning through performance tracking and sell-through analysis, enabling timely restocking and reducing stockouts.
- Identified slow-moving and high-performing product lines during trade discussions.
Fashion Consultant
Tommy Hilfiger
Kerala, India
2023.08 - 2023.12
- Provided insights on customer trends during seasonal launches to enhance product offerings.
- Monitored stock availability to align with buying timelines, minimising missed sales opportunities.
Assistant Bridal Designer
Concetta Bridals
Mangalore, India
2023.05 - 2023.07
- Liaised with suppliers and clients to ensure quality standards and customer satisfaction.
- Aligned production deadlines with Critical Path schedules, achieving 100% on-time delivery.
Education
Master of Science - Fashion Marketing Management
Cardiff Metropolitan University
UK 09/2024 - 09/2025
Bachelor of Science - Fashion Designing
Mangalore University
India 07/2019 - 11/2022
Skills
- Sales & Margin Analysis
- Market trend analysis
- Consumer insights
- KPI & Performance Tracking
- Weekly Trade Reporting
- Stock performance monitoring
- Assortment Planning Support
- Stock Allocation & Replenishment
- Inventory Management
- Excel (Pivot Tables, VLOOKUP, Charts)
Technical & Analytical Skills
- Advanced Microsoft Excel (Pivot Tables, VLOOKUP, IF functions, Charts)
- Sales & Margin Reporting
- KPI Dashboards
- POS & CRM Systems
- Basic Forecasting & OTB Awareness
Languages
English
Proficient (C2)
Hindi
Upper intermediate
Malayalam
Native
Timeline
Brand Specialist
Tommy Hilfiger
2025.07 - Current
Customer Relationship Officer
Calvin Klein
2023.12 - 2024.08
Fashion Consultant
Tommy Hilfiger
2023.08 - 2023.12
Assistant Bridal Designer
Concetta Bridals
2023.05 - 2023.07
Master of Science - Fashion Marketing Management
Cardiff Metropolitan University
09/2024 - 09/2025
Bachelor of Science - Fashion Designing
Mangalore University
07/2019 - 11/2022