Shanyi Wu
Glasgow
Summary
Experienced and detail-oriented Event Manager with a strong background in hospitality and guest services, specializing in seamless event planning and execution. Adept at managing events from conception to completion, ensuring that all logistical, operational, and client requirements are met with precision. Proven ability to liaise with clients to tailor event experiences, manage budgets and vendor negotiations, and collaborate across departments including catering, marketing, and operations to deliver exceptional guest experiences. Skilled in on-site event management, troubleshooting issues in real-time to ensure smooth execution and client satisfaction. Experienced in fundraising and sponsorship management, fostering strategic relationships to enhance event impact. A proactive problem solver with strong organizational skills, time management, and the ability to juggle multiple projects under tight deadlines. Passionate about creating engaging, high-quality events that leave lasting impressions.
Overview
1
1
year of professional experience
Work History
Event Manager
Women’s Mental Health Awareness Conference
01.2025 - 02.2025
- Successfully planned, coordinated, and executed a large-scale event focused on women’s mental health awareness, welcoming 200+ women from diverse backgrounds.
- Led a cross-functional team of 15 volunteers and event staff, ensuring seamless execution and exceptional attendee experience.
- Negotiated and secured partnerships with 10+ mental health organizations, wellness brands, and keynote speakers, including psychologists, life coaches, and influencers.
- Managed a budget of £15,000, optimizing resources while maintaining high-quality event experiences, resulting in a 20% cost reduction compared to initial estimates.
- Designed and executed an engagement strategy that increased attendee participation by 35%, featuring interactive workshops, mindfulness sessions, and Q&A panels.
- Spearheaded a marketing campaign across social media platforms, increasing event reach by 300% and securing over 500 pre-event sign-ups.
- Conducted post-event evaluations, collecting feedback from 90% of attendees, with 85% rating the event as “highly impactful” in raising awareness and providing actionable mental health resources.
- Facilitated fundraising initiatives, successfully raising £5,000 for mental health charities, supporting continued advocacy and community programs.
Co-Chair
China Business Forum in London Business School
09.2023 - 05.2024
- Led the end-to-end planning and execution of the China Business Forum 2024, a flagship event that attracted 300+ attendees, including 40 distinguished industry speakers, academic professors, and political figures.
- Designed and moderated a high-impact panel discussion on venture capital investment trends in China, conducting in-depth research on AI, healthcare, climate, and fintech investments to ensure relevant and forward-thinking insights.
- Curated a speaker lineup featuring top venture capitalists, startup founders, and industry leaders, leveraging my network and relationship-building skills to foster high-profile participation.
- Led a cross-functional team of 10 members, overseeing logistics, speaker coordination, marketing, and sponsorship outreach to deliver a seamless and professional event experience.
- Developed strategic partnerships with corporate sponsors and academic institutions, increasing sponsorship funding by 30% compared to previous years and enhancing the forum’s impact.
- Executed a data-driven marketing campaign, boosting event engagement by 40% through targeted outreach across digital platforms, email campaigns, and industry networks.
- Spearheaded post-event impact measurement, collecting insights from attendees and speakers, with 90% rating the forum as “highly engaging and insightful”.
Education
Master of Science - Masters in Management
London Business School
London, United Kingdom12-2024
Bachelor of Science - International Business, Finance And Economics
University of Manchester
Manchester, United Kingdom06-2023
Skills
- Event sales
- Vendor and contract negotiations
- Loyalty cultivation
- Transportation and logistics coordination
- Sponsorship management
- Expense control
- Team leadership and supervision
- Promotional advertising
- Event staff management
- Crisis management
- Fundraising events
Languages
English
Native language
English
Proficient
C2
Chinese (Cantonese)
Proficient
C2
Chinese (Mandarin)
Proficient
C2
Interests
Running, Cooking, Travelling, Dancing, Reading
Timeline
Event Manager
Women’s Mental Health Awareness Conference
01.2025 - 02.2025
Co-Chair
China Business Forum in London Business School
09.2023 - 05.2024
Master of Science - Masters in Management
London Business School
Bachelor of Science - International Business, Finance And Economics
University of Manchester
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