Spending quality time with my partner, friends and family Keeping fit with regular gym classes Going on holiday I love music, dancing and my food Oh and cant forget, i adore dogs
Shannon Lafferty
Aberdeen,Scotland
Summary
Strategic Business Development Manager experienced in sales coordination and client relationship management within technical sectors. Secured and retained key contracts, expanded existing accounts, and established trust with new clients. Managed the full sales cycle from enquiry to delivery, driving revenue and improving conversion rates.
Overview
15
15
years of professional experience
Work History
Business Development Manager
Dron & Dickson Ltd
Aberdeen
03.2025 - Current
- Planned and developed winning strategies to increase sales, expand territories and boost market positioning.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Leveraged Facebook, Instagram, and YouTube for targeted promotion of products and events.
- Secured and retained a major contract customer, contributing to sustained revenue growth
- Built and maintained strong relationships with existing and new clients, fostering repeat business.
- Identified and developed new business opportunities in target markets to expand revenue streams.
- Managed client accounts end-to-end, ensuring high levels of service and satisfaction
- Work closely with internal teams to deliver tailored solutions aligned to customer needs
- Drove pipeline growth through proactive engagement and follow-up activity
Sales Coordinator
Dron & Dickson Ltd
Aberdeen
07.2021 - 03.2025
- Developed and maintained strong relationships with key clients to foster loyalty and repeat business.
- Reported on sales progress, identifying requirements to meet monthly targets.
- Managed high-volume customer enquiries, converting opportunities into sales
- Produced and followed up on quotations, maximising conversion and revenue.
- Supported account growth by maintaining strong relationships with key customers
- Coordinated orders from initial enquiry to delivery, ensuring accuracy and efficiency.
- Liaised with suppliers and internal teams to meet client deadlines and expectations
- Played a key role in supporting the sales function and wider business targets
Sales / Operations Coordinator
Atexor Ltd
Aberdeen
01.2018 - 07.2021
- Coordinated UK enquiries, generating accurate quotations and processing timely orders to enhance customer satisfaction.
- Facilitated communication between UK office and Finland-based manufacturing facility to streamline operations.
- Managed full order lifecycle including purchasing, tracking, and invoicing
- Ensured compliance through provision of technical documentation
- Developed strong customer relationships while effectively addressing international enquiries to support business growth.
- Met service time and quality benchmarks by streamlining processes.
Receptionist
Aberdeen Royal Infirmary (Radiology)
Aberdeen
03.2017 - 12.2017
- Welcomed guests and clients, creating a positive first impression.
- Managed bookings, records, and communication across departments
- Delivered high-quality patient-facing service in a fast-paced environment
- Handled incoming telephone calls, ensuring accurate message delivery to support timely responses.
- Organised and updated weekly schedules and monthly calendar obligations for various levels of management and junior staff.
- Produced and forwarded high-quality reports to appropriate personnel, facilitating effective communication.
Sales Assistant
River Island
Aberdeen, Scotland
05.2016 - 02.2017
- Provided customer service and sales support, enhancing shopping experience in retail environment
- Upsold products and promoted offers to support store targets
- Kept shelves neat, clean and organised through visual merchandising.
- Shared new products and promotions with customers to encourage sales.
- Processed and organised deliveries and backstock for efficient product availability on shelves
Administrator
Macleans
Aberdeen, Scotland
08.2012 - 04.2016
- Facilitated procurement, quotations, and order processing to ensure timely supply of resources.
- Coordinated client communications through phone and email to maintain strong relationships and address inquiries.
- Functioned effectively in a fast-paced environment to uphold office operations.
- Managed daily administrative tasks, including scheduling meetings and organising files, to support office efficiency.
Dental Nurse / Receptionist
Cove / Kingseat Dental Practice
Aberdeen, Scotland
08.2011 - 07.2012
- Assisted dentists with various dental procedures, including fillings, extractions, and root canals, enhancing patient care.
- Compiled patient health histories and records for dentist's review, ensuring comprehensive information for effective treatment.
- Performed reception duties, including updating patient records and booking appointments, maintaining respect and confidentiality.
- Updated computer system with patient information during examinations, facilitating seamless workflow for dentist.
- Organised and maintained reception area to create welcoming environment for incoming patients.
- Comforted patients throughout their appointments.
Education
Kincorth Academy
Aberdeen,Skills
- Business development
- Relationship / Account management
- Client acquisition
- Market analysis
- Client retention
- Sales Pipeline Management
- Tender management
- Deal negotiation
- CRM systems
- Revenue growth
- Stakeholder Engagement
- Microsoft Excel & Word
- Networking skills
- Client engagement
Interests
Timeline
Business Development Manager
Dron & Dickson Ltd
03.2025 - Current
Sales Coordinator
Dron & Dickson Ltd
07.2021 - 03.2025
Sales / Operations Coordinator
Atexor Ltd
01.2018 - 07.2021
Receptionist
Aberdeen Royal Infirmary (Radiology)
03.2017 - 12.2017
Sales Assistant
River Island
05.2016 - 02.2017
Administrator
Macleans
08.2012 - 04.2016
Dental Nurse / Receptionist
Cove / Kingseat Dental Practice
08.2011 - 07.2012
Kincorth Academy