Shannon Deary
Liverpool
Summary
CRM Operations Manager with over 4 years of experience in designing automations that enhance data integrity and streamline report building. Proven ability to manage relationships effectively while delivering exceptional service to a wide range of people. Empathetic with strong analytical skills combined with a passion for leveraging technology.
Overview
5
5
years of professional experience
Work history
CRM Operations Support Manager
Sentric Music Ltd
Liverpool
2023.01 - Current
- Designed and implemented CRM processes and automations to minimise manual tasks.
- Supported CRM operations and provided first-line assistance for internal teams, ensuring data accuracy and system reliability.
- Collaborated with sales, licensing, royalties, and IT teams to onboard new artists, reconcile catalogue data, and address complex rights and royalty queries.
- Managed CRM integrations and external partnerships, facilitating testing, rollouts, and ongoing maintenance for ticketing and marketing platforms.
- Created and delivered user training, process documentation, actionable dashboards, and regular reports on KPIs.
Client Manager
Sentric Music Ltd
Liverpool
2021.09 - 2022.12
- Fostered strong relationships by maintaining regular contact with key clients.
- Implemented strategies for better client retention rates.
- Resolved conflicts amicably whilst maintaining professionalism at all times.
- Provided customer service of the highest standard, building trust and loyalty among clients.
Education
Carmel College (2013-2015) -
A Levels
Film Studies - B
English Literature - B
Media Studies - C
AS LEVEL - History - B
Broughton Hall High School (2008 - 2013) -
GCSEs: 11 ranging from A-B incl. Maths and English
2001.04 -
Skills
- Relationship management
- Organisational skills
- Adaptability
- IT efficiency (including Excel, Office, and CRM)
- Report building and KPI tracking
Timeline
CRM Operations Support Manager
Sentric Music Ltd
2023.01 - Current
Client Manager
Sentric Music Ltd
2021.09 - 2022.12
Broughton Hall High School (2008 - 2013) -
GCSEs: 11 ranging from A-B incl. Maths and English
2001.04 -
Carmel College (2013-2015) -
A Levels
Film Studies - B
English Literature - B
Media Studies - C
AS LEVEL - History - B