Sales and marketing professional with over 20 years of experience in customer service and management. Expertise in new business development and direct sales, specializing in lead generation and account management. Consistently exceeds targets in high-pressure environments while building strong client relationships to enhance retention. Proven track record of driving revenue growth through effective performance management and KPI adherence.
Overview
21
21
years of professional experience
Work History
SHOWROOM / TRADE CONSULTANT
PORCELANOSA
Shirley, West Midlands
09.2024 - Current
Guided clients and trade professionals in selecting optimal products to enhance showroom experience.
Utilised internal CRM systems to generate new business leads, contributing to sales pipeline growth.
Visited construction sites across the West Midlands to engage with builders for potential collaborations.
Provided accurate quotations and product information according to industry standards.
Nurtured client relationships from consultation through after-sales support, ensuring satisfaction and repeat business.
Supported logistics and merchandising efforts to improve showroom operations.
Managed Salesforce CRM, Office 365, and SAP retail systems to enhance process efficiency.
Handled complaints with clear communication and problem-solving.
Developed strategic business development plans to meet targets.
Contributed to identifying new opportunities and participated in competitive proposal submissions.
BUSINESS DEVELOPMENT EXECUTIVE
EWI PRO INSULATION SYSTEMS LIMITED
Birmingham, West Midlands
06.2024 - 09.2024
Assist in creating and executing development plans for Birmingham branch to enhance exposure across West Midlands.
Support efforts in building connections and maintaining relationships with current and potential clients.
Help increase sales by identifying new customers and encouraging existing clients to make larger purchases.
Conduct searches for new business opportunities through telemarketing, telesales, social media, online campaigns, and door-to-door canvassing.
Manage accounts to nurture and strengthen relationships with potential customers while promoting revenue growth.
Gain knowledge about supply chain operations for insulation and render products imported from Europe into UK.
SALES MANAGER
CLEAR CRAFT HOME IMPROVEMENTS LIMITED
Birmingham, West Midlands
01.2023 - 04.2024
My role as sales manager would entail visiting new and existing clients or prospects at their business or home to provide accurate quotations for their considered construction project, such as: Driveway Installation / Landscaping / roofing / fencing / drainage / extensions etc.
I would be engaging directly with decision makers to provide viable options and designs for their project while also delivering a presentation of the company and services on offer via a tablet.
Conducting full property surveys included damp, rot and moisture tests, insulation extraction, new build measurements (Per sqm or linear) and drainage and thermal heat analysis.
This role requires the ability to be a great negotiator and have a keen ear to recognize buying signals.
Lead generation was normally the start of each day after completing admin tasks.
I always overachieved my expected new business lead generation targets through cold calling via tele sales, email and social media marketing, door 2 door marketing or other additional marketing routes such as events and market stands.
Interactions with the Directors of the company, partners, suppliers, Architects and subcontractors was also within my job description and nurturing these relationships a must.
As sales manager, it was my responsibility to ensure sales would consistently increase and daily responsibilities such as profit margin management and expenses were correctly accounted for.
I really am very grateful to the directors for the opportunity they gave me at Clear craft home improvements ltd.
My experience gained here has been essential to my personal growth.
My reason for leaving was only for career progression.
RETENTIONS CLIENT ACCOUNT MANAGER
Capita O2 Outsourcing Group
Birmingham, West Midlands
03.2022 - 01.2023
My role at Capita O2 Outsourcing Group was to retain customers who wish to cancel their existing contract or service with O2 Telefonica (partner of Capita).
Upselling and cross selling additional products was essential per call and delivering excellent customer service every time.
This was a home-based role working on a provided equipment such as laptop, headset etc.
This would require the ability to work with multiple online systems including CRM's and live multiple product websites.
Productivity is measured and the data updated on the CRM per call.
All calls are recorded, and compliance is Checked daily by the team manager.
This was an enjoyable role and the support was great.
My reason for leaving was only because I needed more stability financially.
TELESALES EXECUTIVE
The Fuel Store Ltd.
Birmingham
08.2018 - 02.2022
My role at the fuel store included Contacting potential or existing customers to inform them about a product or service using scripts.
I would be calling companies who won fleets of vehicles to upsell or cross-sell The Fuel Store fuel card and also answering questions about products or the company.
Asking questions to understand customer requirements and close sales.
I would be expected to have excellent communication and interpersonal skills while also being Cool-tempered and able to handle rejection.
This was an exciting industry and a great company to be a part of.
My reason for leaving was because I wanted to try a work from home position.
ENERGY BROKER
The Utility Team Ltd.
Birmingham, West Midlands
03.2016 - 06.2018
My Role with The Utility Team was to speak directly with decision makers, MD's and CEO's who require an energy contract switch or energy contract renewal for their business.
The role required intense account management.
Daily tasks would include updating excel spreadsheets and databases for future switching opportunities, using the CRM system (salesforce) to assist existing account holders grow their credit status with us to allow them better management of their account and achieve full client benefits.
New B2B lead generation from cold data through tele sales was a daily task.
Data providers such as Credit safe would have interaction with myself and the other brokers to ensure the data was being cleansed correctly.
I would always achieve my KPI's and performance targets.
I gained valuable insight and knowledge of the energy market with the Utility team.
TEAM LEADER
Anglian Home Improvements Ltd.
Birmingham, West Midlands
01.2013 - 02.2016
My role for at Anglian Home Improvements Ltd included overseeing a team of 6 canvassers who engaged with the homeowners, often through door-to-door interactions to promote and market products, services with a daily target to lead generate.
Key responsibilities and requirements I had for this role were: Team Management: Oversee the performance of canvassing teams, ensuring they meet targets and maintain high standards.
Training and Support: Provide training and ongoing support to team members, helping them improve their canvassing techniques and product knowledge.
Performance Monitoring: Track and report on team performance, including key performance indicators (KPIs) and targets.
Field Work: Work alongside the team in the field to lead by example and provide hands-on support.
Recruitment and Coordination: Liaise with recruitment teams to onboard new canvassers and coordinate with office staff to schedule appointments and manage logistics.
I will always be thankful to Anglian home improvements for this opportunity they gave me.
It is here I gained many skills and increased my resilience to rejection.
Closing deals with my team members was always a thrill.
My reason for leaving was simply about wanting a career change.
STORE MANAGER
Phones 4 U Ltd.
Birmingham, West Midlands
08.2005 - 06.2013
As Store Manager for Phones 4 U Ltd, I was responsible for overseeing the daily operations of my store (various locations which alternated) making sure it runs smoothly and effectively.
My duties included motivating my sales teams (normally 5 - 8 strong) ensure all deliver great customer service as well as developing business strategies that will help them achieve success in a competitive marketplace.
My store manager daily responsibilities included but were not limited to: Developing store strategies to raise customers' pool, expand store traffic and optimize profitability.
Meeting sales goals by training, motivating, mentoring and providing feedback to store staff.
Ensuring high levels of customers satisfaction through excellent service.
Ensuring achievement of store and team KPI's and performance targets.
Stock accounting and management.
I did enjoy a long-term career with Phones 4 U Ltd.
I gained my professional and sales experience there.
Reason for leaving: Store closures (The business closed completely across the UK in 2014).