

Creative and Strategy Director with over 8 years in creator marketing, social publishing, community management, and brand marketing. As Associate Director of Creative Strategy at Whalar, I led the development of tailored strategies for clients, fostering innovation and collaboration. Focused on driving commercial success through impactful campaigns and engaging content for diverse audiences, with a record of award nominations.
Tasked by the Managing director to build a commercially driven team to facilitate original content and client retention. Established a clear resourcing plan, team structure and processes to hit the sales target. Leading the commercial side, working with brands like Rovio, Activision, Heinz, and House Party as well as partnering with agencies such as Target, Mediacom, and Havas
Promoted to generate commercial success for the brands with bespoke content. Tasked by the founders to build a core team of creatives who can deliver outstanding productions and go-to-market creatives for clients like Jagex, Tencent, TikTok