Summary
Overview
Work history
Timeline
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Shamim Ahmed

Shamim Ahmed

London,United Kingdom

Summary

Creative and Strategy Director with over 8 years in creator marketing, social publishing, community management, and brand marketing. As Associate Director of Creative Strategy at Whalar, I led the development of tailored strategies for clients, fostering innovation and collaboration. Focused on driving commercial success through impactful campaigns and engaging content for diverse audiences, with a record of award nominations.

Overview

9
9
years of professional experience

Work history

Associate Director, Creative Strategy

Whalar
2025.04 - Current
  • Lead creative strategy across new business opportunities and strategic client partnerships.
  • Develop bespoke creator-first campaigns for global brands across various verticals
  • Drive commercial growth through innovative strategic thinking and culturally relevant ideas.
  • Collaborate with senior leadership, creative teams and external partners to deliver integrated campaigns.

Senior Creative Strategist

Brainlabs
2023.10 - 2025.04
  • Developed long-term strategies that fostered the growth of key client accounts and expanded service offerings
  • Work on key accounts to ensure it has creative and strategic expertise at the heart of the approach
  • Led proposal creation to win new logos alongside innovating retained client partnerships
  • Mentored junior team members, cultivating skills to create impactful brand strategies

Strategist

TAKUMI
2022.05 - 2023.10
  • Strategy lead for L'Oréal's active cosmetics division covering Cerave, Vichy & La Roche-Posay
  • Developed and led strategic direction initiatives for clients and prospective businesses, fostering innovation and growth opportunities
  • Managed a team of strategists and internal stakeholders to produce award-winning campaigns
  • Provided strategic guidance to account and project managers across key accounts, ensuring alignment and execution of strategic objectives

Account Manager

Grayling
2021.05 - 2022.04
  • Managed client relationships with senior stakeholders to grow accounts and ensure alignment with client objectives
  • Developed and executed creative strategies from planning through to post-production, ensuring delivery met client expectations
  • Delivered compelling campaigns, driving best-in-class performance
  • Work closely with clients to write proposals and analyse briefs

Digital Marketing Manager for Europe

OnePlus
2020.12 - 2021.05
  • Leading the development of OnePlus' editorial calendar across different digital channels
  • Collaborate with creative agencies to ensure the brand is pushing the boundaries across social
  • Work with different marketing functions to ensure the social strategy reflects the global positioning
  • Oversee copywriting for global digital marketing across the OnePlus and OnePlus Nord brands

Creative & Content Lead

Kyma Media
2019.11 - 2020.12

Tasked by the Managing director to build a commercially driven team to facilitate original content and client retention. Established a clear resourcing plan, team structure and processes to hit the sales target. Leading the commercial side, working with brands like Rovio, Activision, Heinz, and House Party as well as partnering with agencies such as Target, Mediacom, and Havas

  • Lead conceptual responses to briefs on projects from amplification, insights and product positioning
  • Manage existing and develop new relationships with direct clients and agencies
  • Drive the content strategy, implement training and coaching on best practice
  • Advising directors on new hires, process changes, budgets and other business advancements

Content Strategist

Content Strategist
2018.10 - 2019.10

Promoted to generate commercial success for the brands with bespoke content. Tasked by the founders to build a core team of creatives who can deliver outstanding productions and go-to-market creatives for clients like Jagex, Tencent, TikTok

  • Create and develop unique content series for the brands across various platforms
  • Analyse the landscape to identify opportunities to create industry-leading content
  • Work with the sales teams to develop proposals to drive new business
  • Support the publishing and production teams by advising on improvements

Community Specialist

Community Specialist
2018.04 - 2018.09
  • Producing original content to grow the community of football and gaming fans
  • Analyse content performance using social listening tools to develop brand strategies
  • Oversee content strategy for all brands to ensure best practices are being applied
  • Monetise the brands by optimising the content, ensuring we have strong algorithm-beating retention

Social Media Assistant

Rebel FC
2017.08 - 2018.01
  • Building bespoke community-led content showcasing the Rebel FC brand
  • Source, curate and edit content from around the web which our audience will love
  • Maintain an understanding of the social landscape by keeping up with industry news

Timeline

Associate Director, Creative Strategy

Whalar
2025.04 - Current

Senior Creative Strategist

Brainlabs
2023.10 - 2025.04

Strategist

TAKUMI
2022.05 - 2023.10

Account Manager

Grayling
2021.05 - 2022.04

Digital Marketing Manager for Europe

OnePlus
2020.12 - 2021.05

Creative & Content Lead

Kyma Media
2019.11 - 2020.12

Content Strategist

Content Strategist
2018.10 - 2019.10

Community Specialist

Community Specialist
2018.04 - 2018.09

Social Media Assistant

Rebel FC
2017.08 - 2018.01
Shamim Ahmed