Shalane Breen
Dreghorn
Summary
Detail-oriented individual with proven ability to manage time, resources and personal workload. Takes pride in quality of work and collaborates easily with large teams. Reliably executes tasks on time and to desired standards, going above and beyond to help team members and maintain high standards.
Overview
22
22
years of professional experience
Work history
Fundraising & Partnerships Manager
Ayrshire Hospice
04.2024 - Current
- To lead the Community & Events Teams in providing an efficient and friendly service to Supporters
- Develop, implement & manage the Ambassador Programme inclusive of Business Ambassadors, Community Ambassadors and Charity Ambassadors
- Develop, implement and manage all Corporate Partnerships
- Develop, implement and manage Partnerships for the Patient Care & Child Bereavement Programme
- Manage and co-ordinate all aspects of major fundraising events in order to maximise voluntary income, ensuring an effective project management schedule/diary for the annual events/activity programme is maintained.
- Lead the development of hospice supporters in "In Aid of" activities.
- Lead the development of hospice supporter participation in regional and national third-party fundraising events.
- Lead the development of schools fundraising including the Youth Philanthropy Initiatives
- Lead the development of all Hospice led community fundraising events and campaigns
- Build supporter engagement activities around each event/activity to aid in maximising fundraising achieved and deliver a positive event/activity experience.
- Develop, review and manage an ongoing programme of activity to secure, maintain and develop new and existing corporate support including financial support, gifts in kind, Charity of the Year, cause related marketing, employee fundraising and volunteering.
- Develop and implement systems to gather, record and analyse feedback from event/community participants.
- Utilise the fundraising customer relationship management (CRM) system to maintain, develop and extend registered donor information.
Assistant Director of Group Sales & Events
Trump Turnberry Scotland
03.2022 - 04.2024
- To lead the Group Sales Team in providing an efficient and friendly luxury sales experience for group and event business
- Supervising and assisting the team with reactively handling all group, event and off-site function enquiries for the Resort, which includes but is not limited to corporate conferences, weddings, corporate golf days, incentives and social events
- Maximise department revenues by ensuring effective sales, booking, forecasting, billing, and up-selling of resort products and services
- Take responsibility for the teams' process of converting, contracting and securing business, obtaining first payment, and concluding with the successful and accurate handover to an Event Planner
- To lead the Events team to intricately plan all Resort events and off-site functions which includes but is not limited to corporate conferences, weddings, corporate golf days, incentives and social events
- To ensure that professional, efficient, friendly, detailed and timely service is provided to all internal and external clients and guests
- Maximise revenues by ensuring the department is effectively booking, forecasting, planning, co-ordinating, billing, and analysing all detail, together with up-selling resort products and services
- Take responsibility for the operational management the Group Sales & Events Department
- Be responsible for the department's quality assurance systems, by ensuring Standard Operating Procedures (SOPs) are in place and kept up to date for all practices throughout the department
- Oversee the ongoing development of the department's Resort and role specific information database.
- Management of Marketing & PR Strategy for Weddings including Partnerships, Print & Social Media
- Management of Training Programme for Group Sales & Events and wider Sales Team
Group Sales Manager
Trump Turnberry Scotland
08.2019 - 03.2022
- Managing the Group Sales Team (2 x Co-ordinators)
- Assisting with management of the Events Team (4 x Co-ordinators)
- Managing all re-active sales enquiries for corporate enquiries and golf days
- Management of all Wedding enquiries
- Management of all Wedding booking systems such as BrideBook and Hitched
- Proactively manage a number of key accounts
- Actively supporting and promoting the company's Sales Programme
- Participation in annual sales planning process
- Management of FAM Trips for the Remote Sales Team
- Revenue Management for Groups
Executive Office Assistant
Trump Turnberry Scotland
05.2019 - 08.2019
- Administrative Tasks for General Manager, Director of Operations and Director of Culinary
- Diary Management for General Manager, Director of Operations and Director of Culinary
- Diary Management for General Manager, Director of Operations and Director of Culinary
- Minute taking at Meetings
- Management of VIP Bookings for Accommodation and Dining
- Purchase Management for Executive Office
- Event Management for Turnberry internal events such as Trump Golf Members Stays, Ladies Lunch & St Andrews Dinner Dance
Sales & Marketing Manager
Costley Hoteliers Ltd
10.2018 - 05.2019
- Managing both Domestic & International markets for the Hotel Group (8 Venues)
- A large focus on MICE for Lochgreen House Hotel & Spa
- Proactively managing a number of key accounts for both Corporate & Leisure Markets
- Proactively sourcing and prospecting new business leads for all venues
- Revenue Management for Lochgreen House Hotel & Spa
- Management of Annual Sales & Marketing Plan & Strategy
- Attending Tradeshows
- Management of FAM Trips
- Management of Social Media Activity for all 8 venues
Sales Account Executive
Trump Turnberry Scotland
04.2015 - 10.2018
- Managing the geographical area of Scotland with key markets of MICE, Golf Groups & Non Residential Leisure
- Target sales of £700,000 per year
- Proactively manage a number of key accounts
- Proactively sourcing and prospecting new business leads for the resort
- Actively supporting and promoting the company's Sales Programme
- Participation in annual sales planning process
- Attending domestic & international Tradeshows representing the resort
- Management of FAM Trips for the Remote Sales Team
- Managing Partnerships for the Resort including prospecting new partnerships
Sales Manager
Elior UK, Rangers Football Club
08.2013 - 04.2015
- Management of the Sales, Events & Marketing Department
- Event management for all events within the venue
- HR requirements for Sales Department including day-to-day management of Sales Administrator and Senior Sales & Events Co-Ordinator
- Staff performance reviews – Monthly 1-2-1’s & Annual Performance Review
- Creating venue marketing strategy plan along with creating campaigns to increase business & revenue
- Production of yearly Sales & Marketing plan
- Target Sales of £500,000 per year C&B Business
- Target Sales of £250,000 per year for Restaurant Business
- Department financial requirements including weekly & monthly forecasting, sales targets, budgets and purchasing
- Marketing activity within the department including company website (updating and adding new articles), collating PR material including brochures & posters
- Corporate promotion and telesales
- Key account management
- Co-Ordination of Venue Elior – National group for all Stadia Sites
- National Agent Strategy – focusing on agents within the Glasgow & Strathclyde region
- Attendance at networking events such as Glasgow South Business Club
Senior Sales & Events Co-Ordinator
Elior UK, Rangers Football Club
06.2012 - 09.2013
- Supervision of the Sales, Events & Marketing Department
- Target Sales of £500,000 per year
- Department financial requirements including weekly & monthly forecasting, sales targets, budgets and purchasing
- Marketing activity within the department including company website (updating and adding new articles), collating PR material including brochures & posters
- Corporate promotion and telesales
- Key account management
- Supervision of Restaurant marketing, menus and bookings
- Sales & Events Management of all conferences for up to 200 delegates. Including liaising with booking agents
- Management of Christmas Activity
- Performing show rounds & planning meetings with clients
- Attendance at networking events such as Glasgow South Business Club
Sales & Events Co-Ordinator
Elior UK, Rangers Football Club
06.2011 - 06.2012
- Requirement of a minimum of 50% conversion rate
- Target Sales of £500,000 per year
- Department financial requirements including weekly & monthly forecasting, sales targets, budgets and purchasing
- Marketing activity within the department including company website (updating and adding new articles), collating PR material including brochures & posters
- Co-Ordination of all Internal Events
- Co-Ordination of all Charity Events & VIP Dinners
- Co-Ordination of all conferences for up to 200 delegates. Including liaising with booking agents
- Co-Ordination of all dinner bookings including Supporters Clubs Annual Dinners
- Co-Ordination of all private parties including birthdays, anniversaries and christenings
- Wedding Co-Ordination including ceremony, wedding breakfast and reception
- Overseeing all Special Events co-ordination including Mother’s Day, Easter Sunday & Father’s Day
Sales & Events Administrator
Elior UK, Rangers Football Club
08.2009 - 06.2011
- Personal Assistant to the General Manager
- Answering incoming & outgoing calls along with performing all reception duties
- Co-Ordination of all Internal Events
- Event planning of Christmas Party Nights with sales targets set in place
- Event planning of Restaurant Christmas bookings with sales targets set in place
- Event planning for all Special Events including Mother’s Day, Easter Sunday & Father’s Day
- Completion of menus, name cards and signage for events
- Monitor Restaurant sales and implement systems to develop new menus and food offers
- Assist Sales Manager with event bookings
- Telesales activity
- Junior Marketing work
- Assist Sales Manager with show rounds and planning meetings
- Co-Ordination of incentive lunches including tours
- General office duties
Accountants Assistant
FMC, Chelsea Football Club
12.2007 - 08.2009
- Management of 12 cashiers on home matchdays, handling cash of over £100,000.00 each matchday
- Implementing new profit protection systems such as spot checks on tills during matchdays & blind banking on tills by security
- Full control of Petty Cash with a limit of £30,000
- Management of all matchday accounts & client relations
- Forecasting sales income for each event
- Reconline cash and credit card receipts to cash tills and z readings
- Prepare cash floats for all C&B events - this could be up to 50 each week
- Prepare cash floats for all matchdays - each match required 200 cash floats
- Credit cards payments & refunds
- Management of all correspondence of matchday and non-matchday business
- Management of procurement
- Assisting with functions as and when required
Accounts Assistant
Elior UK, Rangers Football Club
03.2006 - 12.2007
- Completion of weekly purchase orders including allocation of invoices and delivery notes
- Creation of weekly sales invoices
- Prepare stocksheets & cash floats for all C&B events - up to 10 per week
- Prepare stocksheets & cash floats for all matchdays - each matchday required 12 floats
- Reconcile cash & stocksheets after each event
- Weekly bankings - cash & cheques
- Weekly payroll for hourly paid staff over four departments
- Monthly payroll for salaried staff for one department
- Completion of weekly and monthly forecasts for three departments
- Monthly expenses for the General Manager
- Assisting the Financial Controller with company budgets
- Assisting the Financial Controller with Year End accounts
VDU Operator
Hillhouse Quarry Group Ltd
03.2004 - 03.2006
- Computer input for all departments - Sales, Credit Control, Accounts, Purchase Ledger and
- Contracts
- Completion of monthly reports for management meetings
- Company payroll - standard hours, overtime, standard sick pay, company sick pay, paternity pay and holiday pay
- Payroll paperwork including P45s, P46s and SSP1 forms
- Creating invoices and company cheques
- Administration duties for the company accountant
Office Junior
Hillhouse Quarry Group Ltd
01.2004 - 03.2004
- The credit control and purchase ledger departments
- Organising/recording cheques and cash every morning
- Dealing with outstanding payments
- Purchase ledger - Invoices, advice notes, statements and payment runs
- Handling purchase tickets from various contractors
- Preparing orders and contacting companies with the requests
- Management typing - reports, spreadsheets, letters & memos
Sales Assistant
Internacionale
01.2003 - 01.2004
- Customer service to the highest standard
- Processing payments - cash, credit cards, vouchers, student discounts, staff discounts
- Stock rotation - mainly jewellery and soft furnishings
- Following of company guidelines of hot products
- Window displays
- Ensuring the store was clean and tidy
- Evening work as and when required
Education
Professional Awards
GCSEs -
Greenwood Academy
Skills
- Detail-orientated
- Engaging leadership style
- Excellent time management skills
- Multi-tasking ability
- Complex problem solving
- Programme development and management
- Budget coordination
- Partnership development
- Customer service experience
- Administration knowledge
- Business management
Timeline
Fundraising & Partnerships Manager
Ayrshire Hospice
04.2024 - Current
Assistant Director of Group Sales & Events
Trump Turnberry Scotland
03.2022 - 04.2024
Group Sales Manager
Trump Turnberry Scotland
08.2019 - 03.2022
Executive Office Assistant
Trump Turnberry Scotland
05.2019 - 08.2019
Sales & Marketing Manager
Costley Hoteliers Ltd
10.2018 - 05.2019
Sales Account Executive
Trump Turnberry Scotland
04.2015 - 10.2018
Sales Manager
Elior UK, Rangers Football Club
08.2013 - 04.2015
Senior Sales & Events Co-Ordinator
Elior UK, Rangers Football Club
06.2012 - 09.2013
Sales & Events Co-Ordinator
Elior UK, Rangers Football Club
06.2011 - 06.2012
Sales & Events Administrator
Elior UK, Rangers Football Club
08.2009 - 06.2011
Accountants Assistant
FMC, Chelsea Football Club
12.2007 - 08.2009
Accounts Assistant
Elior UK, Rangers Football Club
03.2006 - 12.2007
VDU Operator
Hillhouse Quarry Group Ltd
03.2004 - 03.2006
Office Junior
Hillhouse Quarry Group Ltd
01.2004 - 03.2004
Sales Assistant
Internacionale
01.2003 - 01.2004
Professional Awards
GCSEs -
Greenwood Academy
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