Shahin Golshahr

• Built AVESTAN's global retail function, establishing the operational foundations, customer experience strategy and commercial framework that continue to support international expansion.

• Created and led the global retail strategy across all AVESTAN locations, balancing commercial performance with exceptional luxury customer experiences while protecting the brand's creative vision.

• Managed commercial planning, retail budgets, inventory strategy, and P&L performance for global retail business, ensuring alignment with overall strategic goals.

• Played a key role in growing AVESTAN's retail business from $236K in FY22 to over $2.5M in FY26, delivering approximately 875% revenue growth while expanding the brand's international retail footprint.

• Directed the commercial performance of a $2.5M+ global retail business (FY26), overseeing P&L management, budgeting, inventory strategy and financial forecasting while supporting a 46%+ contribution margin.

• Develop executive investment cases, commercial forecasts and financial models supporting expansion into new international markets.

• Led cross-functional collaboration across Brand, Finance, Property, Design, HR, Marketing, Supply Chain and Technology to successfully deliver premium retail environments.

• Led international expansion strategy, conducting feasibility studies, site selection, and overseeing store opening execution to optimise market entry.

• Created scalable retail operating models that supported rapid global growth while maintaining high standards of customer experience and operational excellence.

• Coached and developed international retail leadership teams while embedding a culture of commercial accountability and premium service.

• Established retail operating frameworks, service standards and brand experience principles to enhance customer engagement and consistency across AVESTAN and DECIEM's incubator portfolio, including LOoPHA and Chemistry Brand.

• Led international expansion initiatives from retail strategy and feasibility studies through to site selection and successful store launches.

• Introduced commercial planning processes, governance frameworks and operational standards that improved consistency and scalability across multiple brands.

• Collaborated with executive leadership to align commercial planning with retail growth objectives, enabling long-term brand development across the portfolio.

• Developed retail leadership capability, enhancing commercial execution and driving operational performance across the portfolio.

• Directed global retail operations for multiple international brands and markets, enhancing brand presence and customer engagement.

• Led strategic initiatives across Retail, Finance, HR, Property, Supply Chain, Technology and Digital, aligning operations with corporate objectives.

• Oversaw international store opening programmes, operational governance and business reporting.

• Managed enterprise retail technology implementations, POS rollouts, CRM initiatives, omnichannel projects and User Acceptance Testing (UAT).

• Developed global retail operating procedures, training programmes and operational standards, facilitating consistent growth across international markets.

• Led retail operations across the UK and EMEA, driving operational excellence and commercial performance.

• Supported regional expansion and retail transformation initiatives, enhancing cross-functional collaboration.

• Developed operational reporting and retail processes, creating performance frameworks that enabled scalable growth.

• Managed daily retail operations across UK and Europe, enabling business growth and ensuring operational excellence.

• Led operational improvements, implemented technology, and planned inventory for new store projects.

• Led DECIEM's flagship retail location, enhancing commercial performance through team development and a premium customer experience.

• Developed future retail leaders, ensuring exceptional operational standards and fostering a high-performance culture.

• Led all commercial and operational aspects of a flagship retail and café location, developing high-performing teams, delivering strong commercial results and creating exceptional customer experiences within a premium retail environment.

• Managed daily trading, visual merchandising and team performance within one of the UK's leading fashion retailers, delivering strong operational standards and customer service.