Dynamic and results-driven professional with a robust skill set in event management, new account development, and marketing and sales strategies. Expertise in social media advertising, business development, and brand building, complemented by a strong foundation in digital media strategy and sales forecasting. Proven ability to drive revenue growth through innovative brand-building strategies, customer segmentation, and relationship management. Demonstrated success in B2B sales expertise, market analysis, and marketing strategy execution. Committed to achieving sales goals and enhancing account management through content writing and search engine optimisation (SEO).
Overview
26
26
years of professional experience
1
1
Certification
Work history
Business Development & Brand Promotion Manager
FGS Ingredients Limited
Leicester, United Kingdom
09.2024 - Current
Company Overview: We specialize in spices, culinary herbs, seeds, Nuts, Lentils and seasonings
We supply over 350 types of ingredients, including Spice Blends and Herbs, and we pride ourselves in working closely with customers to also create specific blends
Identified and pursued new business opportunities through market research, prospecting, and networking
Established and maintained strong relationships with key clients, partners, and stakeholders to maximize business opportunities and foster long-term partnerships
Collaborated with cross-functional teams to develop innovative solutions tailored to meet client needs and drive business success
Analyzed market trends and competitor activities to identify areas for growth and development
Successfully negotiated contracts, pricing agreements, and service level agreements to ensure mutually beneficial partnerships
Implemented effective sales and marketing strategies to promote company products and services and increase brand awareness
Developed and implemented comprehensive brand promotion strategies to increase brand visibility and market presence
Managed multi-channel marketing campaigns, including digital marketing, social media & events Food & Drinks related exhibitions at IFE London & NEC Birmingham
Created compelling marketing collateral, including presentations and promotional materials, to effectively communicate brand messaging and value proposition
We specialize in spices, culinary herbs, seeds, Nuts, Lentils and seasonings
We supply over 350 types of ingredients, including Spice Blends and Herbs, and we pride ourselves in working closely with customers to also create specific blends
Business Development & Brand Promotion Executive
FGS Ingredients Limited
Leicester, United Kingdom
01.2023 - Current
Customer Experience Specialist
Firstsource
Leicester, United Kingdom
02.2022 - 11.2022
Customer experience specialist for broadband packages offered by Sky Media
Calling existing customers (nearing end of contract) and following up new enquiries to champion Sky Media products
Sales Team Lead
Gulf News
Dubai
11.2017 - 10.2021
Leading a team of 17 Sales Agents
Sustaining team productivity and morale
Training team members on company product and services
Empowering team to optimize and achieve operational efficiency
Managing 'Sales Ads' space for print and online channels
Increased revenue through creative sales promotions
Attaining sales targets for business development
Reviewing sales procedures to reduce miss-selling
Personalizing account plans to attract and retain clients
Maintaining customer service quality and standards
Maximized customer satisfaction by providing expert advice on new and existing Ad publications
Conducting extensive market research and analysis on business feasibility
Driving growth objectives through innovative concept creation
Generating new revenue streams by attracting new clients
Managing client expectations to align with marketing strategy
Reviewing internal policy and processes to improve quality checks
Sales Specialist
Gulf News
Dubai
11.1999 - 11.2017
Attaining sale targets for 'Sales Ads' space for print and online publishing platform
Generated new business leads through telephone canvassing
Proactive follow-up to convert business leads into clients
Leading price and negotiation strategy to optimize sales target and brand revenue
Recommended promotional offers in collaboration with Marketing team
Acquire and on-board new clients
Improve existing client retention and manage expectations
Review and renew existing contracts for corporate clients
Client consultation on key requirements and assessing commercial impact
Responding to queries for GNADS4U and call back requests
Planning and scheduling advertisements
Education
Master of Business Administration (MBA) - Marketing
Skyline University College
Sharjah, UAE
Bachelor's Degree - Business Administration and Management, General
Devi Ahilya Vishwavidyalaya
Certification - You Tube & Video Marketing
Simplilearn Alumni
Certification - Digital Marketing
HubSpot Academy
Skills
Event Management
New account development
Marketing and sales strategies
Social media advertising
Business development
Brand building
Digital media strategy
Sales forecasting
Brand-building strategies
Relationship Management
B2B sales expertise
Market analysis
Revenue growth strategies
Content writing
Search Engine Optimization (SEO)
Certification
Digital Marketing, 01/01/25
Sales Coaching, 01/01/25
SEO Certified, 01/01/25
Languages
English
Hindi
Urdu
Personal Information
Title: Business Development Manager
Custom
Content Writing
Cricket
Reading
Timeline
Business Development & Brand Promotion Manager
FGS Ingredients Limited
09.2024 - Current
Business Development & Brand Promotion Executive
FGS Ingredients Limited
01.2023 - Current
Customer Experience Specialist
Firstsource
02.2022 - 11.2022
Sales Team Lead
Gulf News
11.2017 - 10.2021
Sales Specialist
Gulf News
11.1999 - 11.2017
Master of Business Administration (MBA) - Marketing
Skyline University College
Bachelor's Degree - Business Administration and Management, General
Account Executive - Payables and Receivables at Olam Food Ingredients India Private LimitedAccount Executive - Payables and Receivables at Olam Food Ingredients India Private Limited