Shafia Mirza

Managing creative projects and building client relationships to drive revenue.

• Client relationship management: built and maintained strong client relationships with ALK-Abelló and Dr. Falk Pharma by understanding their business objectives and ensuring services aligned with goals
• Project coordination: oversaw planning, execution, and delivery of creative projects, ensuring on time completion of key deliverables within scope and budget; managed content creation for EAACI event stand and print materials for Nicorette and anaphylaxis products

Managing international creative services projects, overseeing both daily operations and long-term strategic planning across multiple platforms and regions whilst liaising with external agencies

• Executed project management strategies that streamlined workflows during campaign periods; delivered projects on time while keeping teams aligned, contributing to enhanced collaboration among cross-functional members with increased accountability resulting in on-time delivery for 5+ major eHealth campaigns.
• Championed brand by designing marketing content aligned with organisational identity, enhancing brand representation across print and digital platforms while training 10+ team members on rigorous marketing compliance standards.
• Spearheaded video project management initiatives, liaising with internal talent and external vendors to deliver 15+ diverse content pieces; produced high-impact medical technical videos across global regions that were published on social media platforms and used for event content.
• Planned and executed brainstorming sessions with key creatives to generate innovative ideas for content and design, including the successful “In a Nutshell” video, enhancing organisational culture representation. Established feedback loops that identified areas for process improvement, driving continuous improvement across future campaigns.

International account manager managing marketing projects across five global regions – UK, Europe, Canada, MEA, APAC.

• Managed marketing projects across global, merging insights from requesters to produce highly relevant content while exercising strategic foresight that optimised team performance and project outcomes.
• Delivered diverse range of marketing deliverables incl. books, print graphics, videos, and digital content while enhancing inter-team communication to drive successful campaigns such as for Ashford and St Peter’s Hospital where promotional video produced was used for events and sales pitches.
• Collaborated with multimedia partners and event production teams for high value organisational initiatives; specifically boosted design collaboration during European Collaboration Forum, facilitating seamless user experience that garnered positive feedback from 150+ attendees.

Marketing coordinator supporting creative projects and planning of international marketing events

• Directed diverse team of creatives across graphics, copywriting, and videography; implemented streamlined workflows that improved project delivery speed, enhancing overall campaign effectiveness.
• Coordinated with writing teams to refine 5+ bid proposals while monitoring resource availability for financial cycles; contributed to securing multimillion-pound contracts through enhanced proposal quality.
• Acted as UK marketing event content owner, applying strategic judgement to align print and display materials with organisational goals; maintained up-to-date information that improved attendee engagement during events.

Liaising with online and offline marketing teams to promote organisation’s goals and objectives

• Administered creative requests with graphic designer, orchestrating resources effectively to meet project demands. Collaborated with designer on daily tasks and longer-term campaign requests.
• Facilitated management of organisation’s social media and online/offline literature, demonstrating creativity and strategic thinking.
• Coordinated 10+ events and helped to organise volunteers e.g., organised weekend training courses for future ‘Zakat’ experts, fundraising events at schools and charity sponsored dinners helping to foster collaborative environment and maximise outreach.
• Line managed 2 interns during campaign periods and enabled skill development and contributions.

Managing and organising all social media platforms. Review and planning social media outlines and objectives

• Content writer for website articles, news stories and programme knowledge
• Managed and organised all social media platforms. Planned content calendar and postings
• Actively involved in supporting organisation’s campaigns and media strategies