Shabnam Afsharieh
Istanbul,Turkiye
Summary
Experienced Content Specialist and Social Media Strategist with 7 years in content planning, creation, and management. Expertise in data analysis and digital tools to enhance engagement, expand audiences, and elevate brand visibility. Strong grasp of social media algorithms and trends fosters customer attraction and retention. Focused on optimising digital marketing strategies for measurable outcomes and sustainable growth.
Overview
9
9
years of professional experience
Work History
Social Media Specialist
Ordme Online store
07.2023 - 12.2025
- Engaged with followers, responding to queries promptly to improve customer satisfaction.
- Produced high-quality social content, ensuring alignment with brand voice and messaging.
- Monitored changes in social media regulations, adapting strategies to comply with new guidelines.
- Managed daily content creation, posting, and community engagement to foster a positive online presence.
- Collaborated with marketing team to coordinate social media campaigns with broader marketing initiatives.
- Coordinated with graphic designers and videographers to produce high-quality visual content.
- Enhanced reliability of communication channels by implementing regular checks and updates.
- Researched current social media trends and audience preferences for maximum post performance.
- Organised successful campaigns for rebranding and positioning.
- Created and maintained content calendar, ensuring consistent posting and alignment with campaign goals.
- Used social media analytics tools by evaluating performance and adjusting content strategy to meet campaign objectives.
- Developed and implemented comprehensive social media strategies to increase brand visibility and engagement across platforms.
- Conducted regular audits of social media channels to identify opportunities for improvement.
- Designed and executed paid social media advertising campaigns to target specific audience segments.
- Applied diplomatic principles to forge strong networks with desired contacts.
- Coordinated team workflow to meet objectives, maintain schedules and match budgets.
- Directed daily operations by prioritising tasks related to current and upcoming projects.
- Utilised analytical tools to monitor and report on competitor activity and market trends.
- Developed communication and public relations strategies based on company principles.
- Created and implemented monthly editorial calendar based on client social media and marketing goals.
- Worked collaboratively with clients to create innovative, engaging campaigns to achieve objectives.
- Oversaw creation of information programmes to share company's plans, accomplishments and opinions.
- Ideated insightful content for varied target audiences, driving reach and engagement with new and existing customers.
- Attended company events to capture behind-the-scenes content for social media channels.
- Published and scheduled organic posts using [software] and native channels.
- Implemented crisis management plans for handling negative feedback and public relations issues on social platforms.
- Fostered collaborative team environment, encouraging creativity and innovation in content development.
Social Media Specialist
Rah bal Aseman
01.2023 - 05.2023
- Produced high-quality social content, ensuring alignment with brand voice and messaging.
- Designed and executed rebranding campaigns to enhance brand visibility.
- Monitored changes in social media regulations, adapting strategies to comply with new guidelines.
Social Media Marketing Manager
Iran Server
08.2019 - 01.2023
- Organised and executed social media campaigns that increased online presence and customer interaction.
- Created fresh, engaging and compelling copy for marketing and promotions.
- Responded to customer inquiries and feedback on social platforms, improving customer service.
- Demonstrated products and services on social media by showcasing videos and tutorials to provide basic features, functions and benefits, maintaining consistency with brand.
- Developed and implemented strategic social media marketing plans to increase brand visibility.
- Coordinated with sales and marketing teams to align social media campaigns with business objectives.
- Engaged with customers on social media by addressing queries and concerns to build rapport and provide ongoing support.
- Fostered partnerships with digital agencies to enhance campaign results.
- Collaborated with influencers and industry leaders to create compelling content that amplified brand messages.
- Enhanced product marketability and improved profits with optimum targeting on sales and marketing strategies.
- Coordinated with design, project management and production teams to delivery timely support to planned campaigns.
- Monitored competitors through multi-channel research strategies to best capitalise on market gaps or anticipate changes in customer interests.
- Used applications to plan and schedule social media posts during peak hours and heavy traffic to attract more prospects and increase sales.
- Brainstormed with team to discuss theme, tone and voice for each campaign, integrating with branding style and objectives.
- Optimised sales methods to best acquire, develop and retain customers.
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
- Monitored trends in social media tools, applications, channels, design, and strategy.
- Monitored social media channels for brand mentions and relevant conversations to engage in real-time.
- Wrote, edited and published meaningful stories to motivate and build strong connections with community users.
- Collaborated with marketing department to align with branding, vision and objectives, defining and refining goals.
- Executed successful marketing events, open houses and display shows for products.
- Created engaging multimedia content, including videos and graphics, to support marketing goals.
- Managed daily content across various social media platforms, including Facebook, Instagram, and Twitter.
- Led community management efforts, responding to comments and messages to foster a positive online community.
Social Media Marketing Specialist
Snapp Box
12.2017 - 06.2019
- Managed daily content creation and scheduling for Facebook, Twitter, Instagram, and LinkedIn, resulting in higher engagement rates.
- Organised and executed successful social media campaigns that significantly boosted online presence and customer interaction.
- Targeted social media influencers to promote services and products, enhancing brand visibility and driving sales growth.
- Designed innovative social media strategies and campaigns to boost brand awareness, expand follower base, and improve return on investment.
- Monitored social media channels for brand mentions and relevant conversations to engage in real-time.
- Engaged with customers on social media by addressing queries and concerns to establish roster, build rapport and provide continued support.
- Wrote, edited and published meaningful stories to motivate and build strong connections with community users.
- Brainstormed with team to discuss theme, tone and voice for each campaign, integrating with branding style and objectives.
- Collaborated with marketing department to align with branding, vision and objectives, defining and refining goals.
- Created customer awareness of goods, services and special promotions with creative advertising strategies.
- Coordinated with the sales and marketing teams to align social media strategies with overall business objectives.
- Helped teams reach ambitious sales objectives with multi-channel marketing campaigns.
- Engaged with followers through comments and direct messages to foster community and enhance customer service.
- Utilised storytelling techniques in content creation to connect emotionally with the audience and enhance brand loyalty.
- Compiled monthly reports on social media performance, highlighting key insights and actionable recommendations for future strategies.
- Managed daily social media content calendars, scheduling posts in advance for optimal engagement and consistency across channels.
- Monitored competitor social media activity to stay ahead in market trends and identify opportunities for growth.
Social Media Intern
i3center
09.2016 - 09.2017
- Created engaging text, image and video content.
- Managed social media account, scheduling posts for [Number] accounts.
- Developed and executed a content calendar to maintain a consistent posting schedule across all channels.
- Oversaw multiple social media platforms, including Facebook, Twitter, and Instagram, to strengthen brand visibility.
- Monitored social media platforms' new features and innovations to identify opportunities for growing brand awareness.
- Implemented posting schedule, considering web traffic and customer engagement metrics for optimum results.
- Fostered a positive online community by encouraging interactions and discussions among followers.
- Responded promptly to comments and messages on social media platforms, fostering a positive community and enhancing customer service.
- Collaborated in brainstorming sessions to develop content for all social media pages.
- Kept up-to-date with social platforms changes for maximum effectiveness.
Education
Master - E-commerce
Payame Noor
Mashhad2022
Bachelor - IT
Khayyam University
Mashhad2015
Master - MBA
Arel University
IstanbulSkills
- Market research
- Audience targeting
- Social media analytics
- Social strategy development
- Content creation
- Crisis management
- Copywriting
- Collaboration
- Trend analysis
- Influencer outreach
- Instagram account management
- Creative
- Multitasking
- Time-management
- Team Leadership
- Social media expertise
- Self-motivation
- Time efficiency
Languages
English
Upper Intermediate
B2
Timeline
Social Media Specialist
Ordme Online store
07.2023 - 12.2025
Social Media Specialist
Rah bal Aseman
01.2023 - 05.2023
Social Media Marketing Manager
Iran Server
08.2019 - 01.2023
Social Media Marketing Specialist
Snapp Box
12.2017 - 06.2019
Social Media Intern
i3center
09.2016 - 09.2017
Master - E-commerce
Payame Noor
Bachelor - IT
Khayyam University
Master - MBA
Arel University