Shaarath Vihari
Creative Director Legal Name: Sai Sarath Vihari Govada
London
Summary
Seasoned Senior Digital Marketing Specialist with 9 years success in working with cross-functional teams to achieve marketing and brand development goals for digital advertising campaigns. Understand client's business objective and provide digital marketing solutions to achieve good ROI. Skilled in Google Ads, Search, Display, Mobile, Youtube Advertising, Facebook Ads, LinkedIn Ads, Google Analytics, SA 360, DV 360 and SEO, pay-per-click, and programmatic advertising.
Astute filmmaking professional successful at writing, directing and editing productions. Analytical and decisive leader with strong multitasking, planning and problem-solving abilities. Well-versed in overseeing all facets of film production, from conceptual development through final delivery. Proficient in every behind-the-scenes position and all related equipment. Versed in working with clients and promoting products.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
Work History
Creative Director - Corporate Video Production
Madouk Motion Pictures
4 2022 - Current
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Developed strategic communication and marketing plans.
- Developed high-impact creative trailers and promotional content for companies and educational institutions from concept to completion.
- Produced marketing videos to help businesses increase revenue.
- Created infrastructure and directed implementation of post-production workflows.
Senior Digital Marketing Manager Specialist
Joveo Inc.
05.2020 - 03.2021
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success by 600%.
- Managed Google and Facebook campaigns with high-profile clients and translated marketing and social media needs into results-driven strategies with great impact.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Outlined omnichannel channel goals across brands and digital platforms, including web, mobile and marketing systems.
- Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.
Account Strategist
Optimum Info Systems - Google
09.2019 - 03.2020
- Identify trends and opportunities across various media and communication channels & ongoing report creation, working with cross-functional team and reporting to stakeholders
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages
- Worked closely with Principle Account Managers to maintain optimum levels of communication to effectively and efficiently run clients campaigns
- Holistic approach in driving conversions for clients based on their business objectives
- Conduct Lifetime Value analysis across all vehicles and recommend budget allocations & enhance current reporting tools and develop new tools to support the digital landscape
- Interact with internal teams to understand requests, prioritize, and set clear expectations, solve complex business problems by using advanced analytics & identify new trends and opportunities.
PPC Specialist
Global University Systems
07.2019 - 08.2019
- Ensuring successful implementation of Search, Display & Video campaigns in Google Ads for multiple GUS brands.
- Produce actionable recommendations using Google Ads, Bing Ads, Yahoo, CRM (e.g. Microsoft Dynamics), auto bidding tool (e.g. Marin), web analytics tools (e.g. Google Analytics) and various statistical techniques.
- Helped clients develop website portals and social media pages to promote businesses.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Maintained continuous check on CPA, Conversions and ROI metrics, optimizing and enhancing campaigns based on current trend data.
Senior Account Manager
Regalix India Pvt Ltd - Google
04.2018 - 03.2019
- Manage marketing objectives for a specified client portfolio. Work alongside Sales teams to drive business/performance growth through systematic interventions, and also ensure client portfolio sustains effective business growth.
- Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
- Worked with customers to develop strategic business and account plans.
- Developed deep knowledge of customer businesses and relationship to company objectives.
Transaction Risk Investigator
Amazon India
01.2016 - 03.2018
- Analyzing customer’s behavior based on different attributes and multiple data points to identify and protect innocent and deterring ill-intentioned.
- Promoted enterprise-level risk management practices and helped instill strong culture focused on protective policies and procedures.
- Analyzed portfolios and identified risk factors, facilitating reduction of delinquencies on new volumes and recommending risk-adverse underwriting strategies.
- Collaborated on implementation of collection strategies with collections, risk and fraud teams.
Education
Master of Arts - Screenwriting
The London Film School
London, United Kingdom 04.2001 -
MBA - Indian School of Business
Major in Marketing, Strategy
Hyderabad 09.2020 - 04.2022
NUS Business School
International Immersion
Singapore 01.2022 - 02.2022
Skills
Marketing Strategy
Attribution & Measurement
Automation tools
Creative Writing
Screenwriting
Google Search Ads
Google Display Ads
Youtube Advertising
Strategic Planning
Google Analytics
Keyword Expansion
Keyword Forecasting
Benchmarking Analysis
Programmatic Advertising
Google Marketing Platform
Keyword optimization
Instagram Ads
Customer engagement
Market Research
Negotiation Analysis
Competitive Strategy
Data analytics
Multi-channel marketing
Graphic design
Adobe Creative Suite
Web analytics
CRM
Digital media
Campaign execution
SEM trend knowledge
Strategic planning
Ad development
Strategic leadership
Technical Writing
Budgetary control
Camera and video staff direction
Social media
Project coordination
Pre- and post-production proficiency
Talent agreement preparation
Video production oversight
Screenwriting expertise
Avid and Final Cut proficiency
Communications strategies
Digital video production process
Program direction
SEO
Accomplishments
- Successfully achieved the quarterly revenue target with 68% YOY growth for Fitbit in IE market in my first quarter in EMEA LCS.
- Delivered ROI to clients which help in the company's' growth by 6X within the Digital Marketing function.
- Maintained best performance of Social and Search campaign’s CPA when compared to other job boards in programmatic advertising.
- Collaborated with product teams in the development of Project Scorpio which helps in creating RSAs to the clients.
Timeline
NUS Business School
International Immersion
01.2022 - 02.2022
MBA - Indian School of Business
Major in Marketing, Strategy
09.2020 - 04.2022
Senior Digital Marketing Manager Specialist
Joveo Inc.
05.2020 - 03.2021
Account Strategist
Optimum Info Systems - Google
09.2019 - 03.2020
PPC Specialist
Global University Systems
07.2019 - 08.2019
Senior Account Manager
Regalix India Pvt Ltd - Google
04.2018 - 03.2019
Transaction Risk Investigator
Amazon India
01.2016 - 03.2018
Master of Arts - Screenwriting
The London Film School
04.2001 -
Creative Director - Corporate Video Production
Madouk Motion Pictures
4 2022 - Current
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