Severine Lampriere
Global Brand Strategy Lead – Healthcare
London
Summary
Proven track record of shaping global brand strategies for some of the world's leading healthcare names.
Passionate about reimagining how healthcare brands connect with people - always aiming to simplify complexity and inspire bold, meaningful ideas.
Overview
29
29
years of professional experience
3990
3990
years of post-secondary education
2
2
Languages
Work History
Global Brand Strategy Lead
IPG Health
07.2024 - 06.2025
- Built the Brand Strategy team at IPG Health Paris and established collaborative ways of working to successfully lead Sanofi's newly acquired Global Transplant and Vaccines accounts
Global Strategy Director
DDB REMEDY
07.2018 - 07.2024
- Global Strategy Lead for BIKTARVY, overseeing the development of the latest brand campaign and the creation of an unbranded environment shaping campaign
- Concurrently, led Gilead's COVID-19 global strategy, launching VEKLURY and establishing the OBELDESIVIR global launch program
- Developed a new brand platform for OZURDEX
- Managed 4 strategists
Strategist
DDB REMEDY
10.2015 - 07.2024
- Worked on 'The Migraine Experience' campaign for EXCEDRIN - a campaign recognized at Cannes
- Worked on the branding strategy of a series of Allergan Medical Aesthetics brands, including BOTOX, JUVEDERM, EARFOLD, and BELKYRA
Senior Account Director - Healthcare division
RAPP
09.2007 - 05.2010
- Responsible for developing a European Pfizer Disease Awareness Program for individuals suffering from erectile dysfunction
- Concurrently led the development of a Patient Support Program for men prescribed Viagra
- Initiated an online Patient Support Program for Victoza to motivate patients to augment their diabetes treatment with healthy lifestyle habits
- Oversaw the creation of a European digital program for Philips Avent aimed at engaging with first-time mothers
Senior Account Director
RAPP
09.2004 - 07.2007
- Managed the digital aspect of the NIVEA CRM program 'Blue Mag,' a monthly online magazine designed to engage consumers in their daily lives
- Oversaw the Flying Blue - Air France KLM Frequent Flyer Program, directing all communications related to the members' lifecycle
Digital Account Director
NURUN
05.2002 - 07.2003
- Managed all the digital media campaigns for L'Oréal Paris USA
- Developed creative and value-added integrated programs with major online publishers to support product launches for L'Oréal Paris, including partnerships with Yahoo!, Style.com and iVillage
Digital Account Director
NURUN
02.2001 - 04.2002
- Developed and managed L'ORÉAL corporate, L'Oréal Paris and Biotherm first Canadian dedicated websites
Digital Account Manager
NURUN
10.1999 - 01.2001
- Managed the creation of the first Helena Rubinstein website
- Managed the complete redesign of L'Oréal International website - loreal.com - to reinforce the group's corporate communication, better target its various audiences, and unify all of its consumer brands
Key Account Manager
DUN&BRADSTREET
03.1996 - 09.1999
- Company Overview: Dun & Bradstreet is a leading global provider of business decisioning data and analytics.
- Developed dedicated risk management solutions with marketing & IT teams to fit the specific requirements of the banking industry
- Dun & Bradstreet is a leading global provider of business decisioning data and analytics.
Education
MASTER'S DEGREE - MARKETING
IAE France
BACHELOR OF BUSINESS -
EGC Business School
Skills
Proven ability to grow business through strategic leadership, turning challenger clientsinto anchor accounts and earning the kind of trust that unlocks new work without pitching
Experienced in expanding agency strategic capabilities, from integrating brand, medical, and engagement strategy to elevating strategic standards through agency-wide training and platform rollouts
Cast and coached talent, shaping strategy teams defined by empathy, clarity, and the ambition to spark transformative ideas
Timeline
Global Brand Strategy Lead
IPG Health
07.2024 - 06.2025
Global Strategy Director
DDB REMEDY
07.2018 - 07.2024
Strategist
DDB REMEDY
10.2015 - 07.2024
Senior Account Director - Healthcare division
RAPP
09.2007 - 05.2010
Senior Account Director
RAPP
09.2004 - 07.2007
Digital Account Director
NURUN
05.2002 - 07.2003
Digital Account Director
NURUN
02.2001 - 04.2002
Digital Account Manager
NURUN
10.1999 - 01.2001
Key Account Manager
DUN&BRADSTREET
03.1996 - 09.1999
MASTER'S DEGREE - MARKETING
IAE France
BACHELOR OF BUSINESS -
EGC Business School
Similar Profiles
Donna WeissDonna Weiss
SVP, Group Management Director at IPG HealthSVP, Group Management Director at IPG Health
Kayla JohnsonKayla Johnson
Associate Director, Talent Acquisition at IPG HealthAssociate Director, Talent Acquisition at IPG Health
Christine RyllChristine Ryll
VP, Director of Talent at IPG HealthVP, Director of Talent at IPG Health
Mohanad Abdel-RahmanMohanad Abdel-Rahman
Academic Peer Tutor at NAAcademic Peer Tutor at NA
Erdrin RexhepiErdrin Rexhepi
Sales & Operations Assistant at Original Fire LtdSales & Operations Assistant at Original Fire Ltd