SETHULAKSHMY SIVADAS
Barking,Essex
Summary
Motivational leader and organizational problem-solver with advanced supervisory, team building and customer service skills. Experience stepping into roles and quickly making positive changes to drive company success. Focused on using training, monitoring and morale-building techniques to maximize employee engagement and performance.
Overview
14
14
years of professional experience
Work History
Marketing and Customer Relations Manager
I-Blue Marine Hatchery
India
01.2019 - 09.2022
- Building of a Strategy: Create and put into action marketing plans specific to the aquaculture sector
- To find trends, consumer preferences, and new business prospects in the aquaculture industry, conduct market research
- Brand Administration: Improve the hatchery's reputation among the aquaculture industry
- Make sure the voice and standards of the brand are reflected in all marketing materials
- Digital Marketing: Manage the hatchery's digital presence, including email marketing, social media, SEO, and SEM
- To maximise online marketing efforts, create and evaluate digital marketing analytics
- Product Promotion: Develop promotional materials specific to aquaculture products, such as brochures, catalogs, and online content
- Plan and execute marketing campaigns to promote hatchery products to target audiences
- Event Planning: Organize and participate in industry trade shows, exhibitions, and seminars to promote the hatchery’s products
- Coordinate on-site visits and tours for potential clients and partners
- Budget Management: Develop and manage the marketing budget, ensuring cost-effective marketing activities
- Monitor spending and optimize marketing investments for maximum return on investment
- Customer Satisfaction: Develop strategies to enhance customer satisfaction and loyalty
- Collect and analyze customer feedback to identify areas for improvement
- Relationship Management: Build and maintain strong relationships with key customers, distributors, and industry stakeholders
- Act as the primary point of contact for major clients, managing accounts to ensure their needs are met
- Communication: Develop communication strategies to keep customers informed about new products, industry developments, and promotional activities
- Create and distribute newsletters, email updates, and other communication materials.
Marketing& Customer Relations Officer
Global Scientifics
India
01.2015 - 09.2019
- Developing Marketing Strategies: Create and implement comprehensive marketing plans and strategies to promote products or services
- Conduct market research to identify new opportunities and customer preferences
- Brand Management: Maintain and enhance the company's brand image
- Ensure all marketing communications are aligned with the brand’s voice and standards
- Content Creation: Oversee the creation of marketing materials, including brochures, websites, and social media content
- Order processing and management: Handled customer orders, ensuring that they are accurately recorded and processed in a timely manner
- Collaborated with the company's sales and logistics teams to track order status and ensure on-time delivery
- Resolving customer inquiries and complaints: Responded to customer inquiries and resolved any issues or complaints that arose during the purchasing process
- Investigated the root cause of the problems and worked with relevant internal teams to find suitable solutions
- Customer feedback management: Actively seeks feedback from customers about their experiences with the supplier's products and services
- Analyzed customer feedback to identify areas for improvement and share relevant insights with the company's management.
Sales and Marketing Executive
India
01.2011 - 01.2015
- Overall supervision of sales and marketing of shrimp Nauplii and Post Larvae
- Analyse market trends and set up targets
- Periodic visits to farms and collect feedback on the production
- Organise seminars and presentations for farmers on Shrimp Post Larvae
Customer service executive
Spice Jet Airlines
India
01.2009 - 01.2011
- Worked with due diligence and catered to clients’ queries by providing them with accurate information on the flight's arrival and departure schedules
- Complied to established customer service escalation protocols and adhered to company standards for rendering customer care, including telephone etiquette
- Accountable for maintaining records of all calls in conformance with regular operating protocols.
Sole Distributer for ADM Aquacuture Hatchery Products(Epicore Bionetworks And Sub dealer for Burn Aqua Products
01.2019
Education
Master of Business Administration -
Bolton University
01.2024
Bachelor Of English -
Calicut University
01.2011
Diploma in Aviation,Hospitality and Travel management -
Frankfinn Institute of Airhostess Training
01.2009
Skills
- Marketing strategy development
- Strategic leadership
- Digital Marketing
- Team Collaboration
- Self motivation
- Customer relations management
- Communication
- Organisational skills
- Time Management
- Innovative Problem Solver
- Customer service skills
- Problem-Solving
- Microsoft Office
- Microsoft Powerpoint presentation
Awards
Best poster presenter award from ICGEEE(8th International Conference on Globalisation,Entrepreneurship and Emerging Economies held in London 2023.
References
References can be provide upon request.
Languages
Malayalam
First Language
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Timeline
Marketing and Customer Relations Manager
I-Blue Marine Hatchery
01.2019 - 09.2022
Sole Distributer for ADM Aquacuture Hatchery Products(Epicore Bionetworks And Sub dealer for Burn Aqua Products
01.2019
Marketing& Customer Relations Officer
Global Scientifics
01.2015 - 09.2019
Sales and Marketing Executive
01.2011 - 01.2015
Customer service executive
Spice Jet Airlines
01.2009 - 01.2011
Master of Business Administration -
Bolton University
Bachelor Of English -
Calicut University
Diploma in Aviation,Hospitality and Travel management -
Frankfinn Institute of Airhostess Training
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