Summary
Overview
Work history
Education
Skills
Timeline
Generic

Serina Ford

Wells ,Somerset

Summary

Experienced professional with expertise in child protection, disabilities, and family dynamics, complemented by a strong understanding of social policy and systemic practice. Skilled in multidisciplinary teamwork, trauma-informed approaches, and solution-focused therapy, with a proven ability to maintain professional boundaries and demonstrate emotional resilience. Adept at fostering collaborative environments through excellent interpersonal skills while addressing complex challenges with a focus on achieving positive outcomes.

Overview

24
24
years of professional experience
10
10
years of post-secondary education

Work history

Social worker

Bath & North East Somerset
Bath, Bath and North East Somerset
04.2024 - Current

Provide statutory social work services to people across Bath and North East Somerset who find themselves in vulnerable situations, focusing on protection , prevention, and safeguarding, to improve outcomes and quality of life for individuals and families .

Undertake assessment of need and risk , to inform evidence -based decisions and care planning that will protect individuals with needs and promote the wellbeing of service users , carers and families .

Undertake safeguarding enquiries in line with legislation, statutory guidance, and local policies and procedures , informed by need and risk , taking a think family approach .

Provide professional input to evidence-based, risk-informed decisions in line with legislation, statutory guidance, and local policies and procedures, to ensure appropriate action is taken.

Create and deliver strengths-based, outcome focused planning to deliver positive outcomes for individuals, families and carers.

Monitor and review the delivery of the relevant plan to ensure that it is meeting assessed needs and delivering improvement for service users, making changes and adjustments to relevant plans as required.

Identify, assess and monitor risk, addressing risks where possible and escalating as required, to ensure that situations are addressed at the earliest possible opportunity and risk minimised in line with the legislative framework and internal policies and procedures.

Respect service users as unique through a commitment to anti-discriminatory practice, which seeks to reduce, undermine or eliminate discrimination and oppression and remove the barriers that prevent people accessing services.

Build collaborative, professional relationships with service users through direct work, taking a person-centred approach to ensure that service users (as well as carers, family representatives and formal advocates) are fully enabled to participate in planning and decision making regarding their own lives.

Manage a varied caseload (including complex and higher-risk cases) where service users have diverse and cumulative requirements.

Work collaboratively with other professional teams and multi-agency colleagues over organisational boundaries, to ensure service users experience cohesive and seamless support to meet their assessed needs.

Maintain accurate professional records and complex case files in accordance with statutory requirements and local policies and procedures, to ensure that information is auditable.

Family support practitioner

Bath & North East Somerset
Bath, Bath and North East Somerset
04.2016 - 04.2024
  • Offered emotional support to distressed individuals for better mental health.
  • Guided parents on effective parenting techniques; helped improve parent-child interactions.
  • Collaborated closely with social workers, ensuring comprehensive client care.
  • Streamlined administrative tasks to facilitate smooth operations of family services.
  • Implemented individualized care plans, promoting healthier family dynamics.
  • Assessed family situations meticulously to provide pertinent interventions and solutions.
  • Conducted crisis intervention when necessary, prevented escalation of conflicts within families.

Family support practitioner

Wiltshire Council
Trowbridge , Wiltshire
11.2014 - 04.2016
  • Conducted crisis intervention when necessary, prevented escalation of conflicts within families.
  • Advocated for client rights in court proceedings, ensuring just outcomes for those involved.
  • Tailored intervention strategies according to the unique needs of each family.
  • Collaborated closely with social workers, ensuring comprehensive client care.

Marketing and events coordinator

Standout
London, London
01.2011 - 07.2014
  • Streamlined internal communication processes with efficient scheduling and organisation tools.
  • Produced effective marketing campaigns with strategic targeting and customer segmentation.
  • Coordinated trade shows, resulted in significant lead generation and networking opportunities.
  • Improved brand image, crafted compelling content for social media channels.

Project coordinator

Carr-Gomm
London , London
06.2008 - 06.2010

Offered specialist support to some of the most marginalised women within our society, whilst their asylum application was being processed .

Family support worker

Swiis UK LTD
London, London
11.2006 - 06.2008
  • Liaised closely with social services to safeguard at-risk children.
  • Dealt with crisis situations calmly, ensuring safety of all involved parties.
  • Delivered training workshops to parents; enhanced understanding of child development stages.
  • Promoted healthy relationships amongst family members through mediation.

H.I.V Support worker

Bristol City Council
Bristol, Bristol
07.2005 - 10.2006

Provided emotional and practical support to clients living with HIV .

Residential social worker

Bristol City Council
Bristol , Bristol
09.2001 - 07.2005
  • Maintained open lines of communication fostering strong relationships between staff and residents.
  • Conducted risk assessments, enhancing overall safety within the residence.
  • Advocated on behalf of residents, promoting their rights and interests.
  • Developed effective strategies for managing challenging behaviour amongst residents.

Education

Bachelor of Science , Social Work - Social work

University of Gloucestershire
Cheltenham
01.2021 - 01.2024

NVQ Level 3 - Social work

Brunel College Bristol
Bristol
09.1999 - 06.2000

A-Levels - Sociology

Filton College
Bristol
09.1995 - 06.1997

GCSEs -

Sexey's school
Burton Somerset
09.1989 - 06.1994

Skills

  • Child protection expertise
  • Knowledge of disabilities
  • Family dynamics understanding
  • Knowledge of social policy
  • Multidisciplinary teamwork
  • Emotional resilience
  • Excellent interpersonal skills
  • Professional boundaries
  • Solution-focused therapy
  • Trauma informed practice
  • Systemic practitioner

Timeline

Social worker

Bath & North East Somerset
04.2024 - Current

Bachelor of Science , Social Work - Social work

University of Gloucestershire
01.2021 - 01.2024

Family support practitioner

Bath & North East Somerset
04.2016 - 04.2024

Family support practitioner

Wiltshire Council
11.2014 - 04.2016

Marketing and events coordinator

Standout
01.2011 - 07.2014

Project coordinator

Carr-Gomm
06.2008 - 06.2010

Family support worker

Swiis UK LTD
11.2006 - 06.2008

H.I.V Support worker

Bristol City Council
07.2005 - 10.2006

Residential social worker

Bristol City Council
09.2001 - 07.2005

NVQ Level 3 - Social work

Brunel College Bristol
09.1999 - 06.2000

A-Levels - Sociology

Filton College
09.1995 - 06.1997

GCSEs -

Sexey's school
09.1989 - 06.1994
Serina Ford