Summary
Overview
Work history
Education
Skills
Languages
Personal Information
Accomplishments
Timeline
Generic

Sergiu Puscas Adrian

Collado Villalba,Spain

Summary

Accomplished professional with expertise in revenue optimisation and yield management systems, driving profit optimisation through innovative thinking and strategic planning. Demonstrates resilience under pressure and excels in pricing optimisation and customer relationship management. Proven track record in team leadership, fostering collaborative environments to achieve organisational goals.

Overview

14
14
years of professional experience

Work history

Owner

Revenue Consulting SL
Spain
10.2024 - Current
  • Consultancy Services in: Revenue Management, Distribution, Booking Engine, OTA’s (Booking.com, Expedia.com, Agoda.com, LastMinute.com, Hotelsbeds.com, Hotel Direct.com), GD’S/ TACS
  • Developed new business opportunities for increased market reach.
  • Fostered relationships with key stakeholders, leading to valuable partnerships.
  • Implemented new technologies to enhance operational efficiency.
  • Negotiated contracts with suppliers, reducing overall costs.
  • Develop and execute comprehensive business strategy, aligning organisational goals with market opportunities and competitive landscape
  • Research market trends and consumer behaviour to support business decision-making.
  • Maintain Google Ads and Google Hotel Finder at best ROI
  • Direct on IT elements in Hospitality industry
  • Manage relationship with owners and investors having regular meetings discussing each Asset performance on a monthly basis
  • Navigate complex business challenges and made sound decisions to achieve long-term success.

Revenue Manager

Z Hotels, UK
05.2015 - 10.2024
  • Managed a team of 3 people
  • Provided training sessions on revenue management systems to Hotel Teams
  • Managed daily pick-up analysis, strategy adjustments and reporting for improved efficiency
  • Performed competitive benchmark studies and followed market trends
  • Enhanced room yield by implementing dynamic pricing strategies
  • Created and maintained a 13 month rolling demand calendar
  • Created and developed pricing strategies in conjunction with the individuality of each hotel
  • Provided weekly dynamic forecast of expected results, variances and budget comparisons
  • Managed and oversaw strategy for all 3rd party distribution
  • Responsible for assessing, analysing and pricing group business strategies
  • Analysed overall monthly hotel performance and provided summary report with recommendations to improve long term strategies
  • Ensured all related systems are configured correctly, validated and working to full capacity
  • Ensured web site booking process is maintained up-to-date and functional
  • Ensured hotel teams were fully competent in the use of all systems: PMS (Opera), OPI/PXP, PDQ Terminals
  • Conducted quarterly property performance review and developed strategic and tactical action
  • Responsible for best practice standards to include: competitor analysis; environmental scanning; market modelling; distribution yield management; business mix yield management; length of stay yield management; inventory availability by channel; pricing control and new pricing concepts.
  • Evaluated performance of distribution partners and contracted rates
  • Reduced the cost of distribution by finding new less expensive means of delivering business
  • Prepared outline for and supported the annual revenue budget process
  • Implemented a members scheme in order to drive more direct bookings
  • Visited the hotels to get first-hand knowledge of all revenue management issues and other key areas such as, procedures, booking process, management training
  • Conducted regular competitor analysis to stay ahead in the industry
  • Developed comprehensive pricing strategies for maximising profit margins
  • Participated actively in weekly revenue meetings, shared valuable insights
  • Optimised revenue opportunities by continuously analysing performance metrics
  • Monitored distribution channels, ensuring optimal availability and rate parity

Hotel Manager

Z Hotel Soho
05.2012 - 05.2015
  • Prioritised guests' needs, elevated overall satisfaction levels
  • Developed comprehensive team training programmes for improved efficiency
  • Established effective communication channels between departments for seamless operation
  • Led team to deliver exceptional customer service for enhanced reputation
  • Facilitated team meetings, promoting open communication and collaboration
  • Piloted change management initiatives successfully improving organisational adaptability

Duty Manager

Z Hotel Soho
05.2011 - 05.2012

Education

Management and Development Programme -

Hemsley Fraser
London

Graduate - Public Administration

University of Politic Science, Babes Bolyai
01.2007 - 1 2010

Graduate - Communication and Press Relation

University of Journalism, Tibiscus
01.2005 - 1 2008

Project Management Course - Prince 2 – Foundation and Practitioner

PeopleCert
London

Senior Leadership Programme -

Z Hotels and Toojays
London

Skills

  • Revenue optimisation
  • Yield management systems
  • Profit optimization
  • Innovative thinking
  • Pricing optimisation
  • Customer relationship management
  • Resilience under pressure
  • Team Leadership
  • Strategic planning

Languages

Romanian
Native
English
Fluent
Spanish
Fluent

Personal Information

  • Date of birth: 10/13/85
  • Nationality: Romanian

Accomplishments


  • Working 10 years with Opera Express PMS v5.5 and v5.6– Oracle
  • Implementation Opera Cloud in 14 Hotels
  • Understanding and implementation of OTA Insight, Rate Tiger and STR – pricing tools
  • Implementation of D-Edge Channel Manager in Z Hotels Group
  • Implementation of Payment System and Acquire in Z Hotels Group – PXP
  • Implementation of new booking engine enabling e-commerce transactions in Z Hotels Group
  • Implementation of Google Ads and Google Hotel Finder in Z Hotels Group
  • Implementation of a successful Loyalty scheme where immediate results were 8% of bookings shifted from OTA’s to Direct
  • Increasing post pandemic ARR with 5%-10% in group ( different hotels profiles )
  • Throughout 10 years of Revenue Manager achieving YOY growth with yearly occupancy of 99%

Timeline

Owner

Revenue Consulting SL
10.2024 - Current

Revenue Manager

Z Hotels, UK
05.2015 - 10.2024

Hotel Manager

Z Hotel Soho
05.2012 - 05.2015

Duty Manager

Z Hotel Soho
05.2011 - 05.2012

Graduate - Public Administration

University of Politic Science, Babes Bolyai
01.2007 - 1 2010

Graduate - Communication and Press Relation

University of Journalism, Tibiscus
01.2005 - 1 2008

Management and Development Programme -

Hemsley Fraser

Project Management Course - Prince 2 – Foundation and Practitioner

PeopleCert

Senior Leadership Programme -

Z Hotels and Toojays

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Sergiu Puscas Adrian