Sergey Mihaylov
Southend-on-Sea,Essex
Summary
An e-commerce expert with a strong track record in customer service, digital marketing, and leadership. Fluent in English, Bulgarian, and Turkish, I use my language skills to extend business reach globally. At Everything5pounds.com, I established and grew the marketing division, and at FILA UK, I managed a significant e-commerce platform transition. My career is defined by strategic thinking, practical problem-solving, and driving brands forward using digital marketing platforms. With a background of diverse experience and self-directed learning, I'm eager to contribute to your team's success.
Overview
21
21
years of professional experience
Work history
B2B Operations Manager
Everything5pounds.com
Basildon, Essex
05.2022 - Current
- Spearheaded the launch and development of the fashion brand Dusty Pink, establishing and growing global wholesale relations.
- Secured partnerships with boutiques, major online marketplaces, and retail chains for both Dusty Pink and Everything5pounds.com.
- Led the successful integration of Everything5pounds.com with eBay, broadening the digital sales channels.
- Managed cross-border procurement and occasionally assumed the role of buyer, sourcing clearance stock throughout the UK and Europe.
- Implemented technological solutions to streamline administrative processes, enhancing operational efficiency.
- Initiated and established the foundations for a TikTok shop, managing logistics and customer engagement.
- Drove strategic B2B initiatives, ensuring high customer satisfaction and overseeing the integration with new online platforms.
- Contributed to significant revenue growth and the expansion of the brand's market presence.
Head Of Sales & E-Commerce | RBL by Rebul
RBL UK
Dartford, Kent
03.2021 - 04.2022
- Led the UK launch of a new fragrance brand for RBL UK, successfully establishing its market presence.
- Developed and executed the brand's digital strategy, including website creation and omnichannel operations.
- Coordinated with third-party logistics to automate fulfillment processes, enhancing supply chain efficiency and customer satisfaction.
- Expanded online marketplace visibility, increasing brand reach and accessibility.
- Fostered strategic B2B relationships, securing key clients and partners that supported brand values.
- Conducted extensive market research and formed focus groups to collect consumer insights.
- Implemented data-driven strategies based on research findings to drive brand growth.
- Managed comprehensive business reporting, providing insights for informed decision-making and revenue growth.
E-Commerce Manager | FILA UK & Juicy Couture
Batra Group
Southend-on-Sea
05.2019 - 01.2021
- Led the technical migration of FILA UK's e-commerce platform from Magento to Shopify, enhancing site functionality and UX.
- Implemented cost-saving solutions and improved system efficiency in e-commerce operations.
- Launched Juicy Couture's UK e-commerce platform, driving online presence and market penetration.
- Built and managed an e-commerce team, fostering a culture of excellence and efficient cross-department collaboration.
- Managed end-to-end e-commerce operations, ensuring cohesive workflow from warehouse logistics to customer satisfaction.
- Executed comprehensive SEO and CRO strategies to boost brand visibility and consumer engagement.
- Oversaw product lifecycle management, including seasonal launches and inventory, to optimize product availability and sales.
- Directed marketing campaigns, managing content creation for banners to photoshoots, supporting promotional objectives.
- Achieved significant growth in sales, customer engagement, and brand loyalty for FILA UK and Juicy Couture.
Digital Marketing & Affiliates Executive
Everything5pounds.com
Basildon, Essex
02.2016 - 05.2019
- Spearheaded digital channel strategies, including social media, PPC, and influencer partnerships, to maximise ROAS and CPA efficiency.
- Crafted segmented email campaigns informed by RFM analysis to boost customer engagement.
- Established brand guidelines and marketing calendars for cross-departmental strategic alignment.
- Managed marketing budgets and agency relationships for cost-effective campaign execution.
- Grew B2B and affiliate networks, extending market reach and cementing partnerships.
- Incorporated cutting-edge technology and software to maintain a competitive edge.
- Ensured timely delivery of projects, upholding quality and company standards.
- Developed and guided a high-performing marketing team, displaying leadership beyond my official role.
- Played a pivotal role in enhancing the brand's market presence through dedicated strategic marketing efforts.
Customer Service Manager
Everything5pounds.com
London
01.2014 - 01.2016
- Led a customer service team of 6, consistently meeting and surpassing service targets and customer satisfaction levels.
- Developed and implemented hundreds of new email templates to improve the efficiency and clarity of responses to customer inquiries.
- Established customer service protocols to enhance service delivery across phone, email, and social media channels.
- Prioritized team well-being by directly managing the most complex customer issues, fostering a supportive and stress-minimized work environment.
- Successfully navigated the company's relocation from London to Basildon, managing office moves within six months without disrupting customer service.
- Fostered a culture of excellence and adaptability within the customer service department during periods of substantial growth and change.
Compliance Manager
Mare Moto
London
01.2010 - 06.2014
- Provided extensive support via phone and email, swiftly addressing customer queries with meticulous attention to detail.
- Thrived in a fast-paced setting, efficiently handling a high volume of customer interactions with a committed team.
- Specialized in de-escalation techniques, resolving intricate customer issues while upholding satisfaction levels.
- Acted as a crucial liaison for customer concerns, showcasing a strong commitment to service excellence and mastery of customer service best practices.
- Participated in ongoing improvement efforts, pinpointing opportunities for procedural refinements to bolster customer service efficiency.
Customer Service Specialist
Everything5pounds.com
London
01.2012 - 12.2013
- Provided extensive support via phone and email, swiftly addressing customer queries with meticulous attention to detail.
- Thrived in a fast-paced setting, efficiently handling a high volume of customer interactions with a committed team.
- Specialized in de-escalation techniques, resolving intricate customer issues while upholding satisfaction levels.
- Acted as a crucial liaison for customer concerns, showcasing a strong commitment to service excellence and mastery of customer service best practices.
- Participated in ongoing improvement efforts, pinpointing opportunities for procedural refinements to bolster customer service efficiency.
Branch Manager
CLP London
London
03.2008 - 01.2010
- Managed end-to-end operations of a local print shop, delivering high-quality custom print solutions to a diverse customer base.
- Demonstrated expertise in graphic design, creating visuals that aligned with client branding and communication goals.
- Conducted strategic inventory management to ensure the availability of supplies while optimising cost-efficiency.
- Administered accurate financial records, managing all aspects of bookkeeping to ensure fiscal integrity.
- Implemented process improvements to enhance operational efficiency, contributing to improved client satisfaction and repeat business.
- Engaged with the local community, fostering relationships that expanded the customer base and reinforced business presence in the market.
Traffic Manager
Rhenus Logistics
Plovdiv, Bulgaria
01.2007 - 02.2008
- Initiated and refined logistic operations for Turkish shipments at Rhenus Logistics' new Plovdiv branch, ensuring effective route planning and cargo transfer.
- Managed the offloading and redistribution of goods within the Free Zone, facilitating their onward journey across Europe.
- Handled all transport bookings, negotiated backhauls, and optimized truck utilization to reduce non-revenue generating mileage.
- Utilised fluency in English, Bulgarian, and Turkish to communicate effectively with international stakeholders.
- Developed and implemented strategic logistics plans by applying a comprehensive knowledge of European transport regulations and tax law.
- Demonstrated a strong commitment to precision, adaptability, and problem-solving, leading to improved distribution efficiency and customer satisfaction.
Regional Logistics Supervisor
Eczacibasi
Plovdiv, Bulgaria
03.2005 - 01.2007
- Managed regional logistics for Eczacibasi’s Bulgarian operations, ensuring timely transfers from Turkey to European markets.
- Oversaw all operational aspects within the Plovdiv Free Zone, including coordination with transport companies for European distribution.
- Utilised trilingual proficiency to enhance communication and streamline management processes.
- Aligned logistics strategies with corporate goals to improve market connectivity and supply chain efficiency.
- Served as Eczacibasi’s primary representative in Bulgaria, upholding the shipment integrity and facilitating strategic routing.
- Supervised transfer of goods, liaised with Bulgarian transport companies, Customs, and government agencies to ensure smooth operations.
Language Tutor
Universium
Plovdiv, Bulgaria
02.2003 - 02.2005
- Provided tailored English and Bulgarian language instruction to international students, adapting to diverse learning needs.
- Created and implemented an interactive curriculum, enhancing student understanding and engagement.
- Encouraged a multicultural classroom atmosphere, promoting cultural appreciation and peer learning.
- Employed various assessment methods to monitor and encourage student progress in language acquisition.
- Actively participated in Universium's educational initiatives, including workshops and resource development.
- Kept abreast of the latest language teaching techniques, ensuring effective and modern instruction.
Education
Celal Bayar Anatolian High School
TurkeySkills
- Digital Marketing
- Strategic Planning
- Data Analysis
- E-commerce Management
- Content Creation
- Customer Relationship Management (CRM)
- Team Leadership and Training
- Project Management
Languages
English
Fluent
Bulgarian
Fluent
Turkish
Fluent
Timeline
B2B Operations Manager
Everything5pounds.com
05.2022 - Current
Head Of Sales & E-Commerce | RBL by Rebul
RBL UK
03.2021 - 04.2022
E-Commerce Manager | FILA UK & Juicy Couture
Batra Group
05.2019 - 01.2021
Digital Marketing & Affiliates Executive
Everything5pounds.com
02.2016 - 05.2019
Customer Service Manager
Everything5pounds.com
01.2014 - 01.2016
Customer Service Specialist
Everything5pounds.com
01.2012 - 12.2013
Compliance Manager
Mare Moto
01.2010 - 06.2014
Branch Manager
CLP London
03.2008 - 01.2010
Traffic Manager
Rhenus Logistics
01.2007 - 02.2008
Regional Logistics Supervisor
Eczacibasi
03.2005 - 01.2007
Language Tutor
Universium
02.2003 - 02.2005
Celal Bayar Anatolian High School
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