Serena Donato
London
Summary
Innovative and strategic thinker with talent for market analysis and commercial relationship management. Demonstrates strong communication and leadership skills, excelling in KPI target achievements and business development. Poised to drive growth and enhance market presence in London museums.
Overview
17
17
years of professional experience
6
6
years of post-secondary education
Work history
Market Manager
Expedia Group
London
12.2019 - 09.2025
- Managing a portfolio of hotels in central London, analysing markets trends of travellers into London with hotel revenue managers via face-to-face meetings and presentations; selling Expedia products to hotels to help them increasing revenue via the OTA platform and the Expedia B2B Affiliate Network; liaising with Expedia internal teams like Legal, Marketing, Merchandising, Operations and Customer Service. KPI tracking to achieve and exceeds revenue targets.
Market Manager
Agoda
Edinburgh, Glasgow, Venice
05.2017 - 10.2019
- Acquiring and managing existing accounts in Edinburgh, Glasgow and then Venice by driving availability and rate competitiveness on the Agoda website. This included identifying, contacting, and visiting the important hotel and accommodation suppliers to grow the portfolio of my assigned key destination through regular business trips.
Contracts Manager France
Secret Escapes
France
09.2014 - 04.2017
- - Actively sourcing new clients in France, making “cold calls” to introduce the brand to potential new partners via the “consultative selling proposition”.
- - Negotiating each flash sale deal and structure, planning weekly sales pipelines with strict deadlines.
- - Maintaining relationships with existing partners through account management.
- - Regularly attending trade fairs to represent the company ad sell Secret Escapes to hotels and tourism stakeholders.
Market Coordinator
Agoda
London
10.2013 - 09.2014
- Initially supporting two market managers with their London accounts, providing extranet training to help suppliers getting started, running daily booking reports to monitor production, shadowing Market Managers during their meetings. I was then assigned my own accounts and started selling different Agoda tools to hotels and attending my first face to face meetings.
Group Placer Executive- Italy and France
GTA-KUONI
Italy, France
07.2011 - 10.2013
- Negotiating with Hotel Partners when placing group bookings in Italy and France and liaising with Sales Offices based in Asia and US.
Tour Guide
The Peggy Guggenheim Collection – Venice
Venice
10.2008 - 01.2011
- Guiding groups of Italian and French students throughout the collection explaining the works of art and engaging them into the exhibitions.
Education
MAJOR degree - Foreign Languages and Postcolonial English Literature
Università Ca’ Foscari Venezia
12.2007 - 07.2010
BACHELOR'S degree - Foreign Languages, Arts, History and Civilisation
Università Ca’ Foscari Venezia - University of Kent
09.2004 - 11.2007
Skills
- Social skills and competences: Strong communicator, team player, empathetic and able to build relationships
- Organisational skills and competences: Precise, hardworking, able to respect deadlines
- Computer skills and competences: Good knowledge of Microsoft Office (Word, Excel, Outlook); Tableau; Salesforce
- Driving licence(s): B
Personal skills and competences
Mother tongue: Italian
Other languages: English, French
Self-assessment: Understanding, Speaking, Writing
English: C2 Proficient user
French: C2 Proficient user
Hobbies and Interests
Hobbies: travelling, gym, dancing, swimming, visiting museums and art galleries, reading novels, fashion.
Timeline
Market Manager
Expedia Group
12.2019 - 09.2025
Market Manager
Agoda
05.2017 - 10.2019
Contracts Manager France
Secret Escapes
09.2014 - 04.2017
Market Coordinator
Agoda
10.2013 - 09.2014
Group Placer Executive- Italy and France
GTA-KUONI
07.2011 - 10.2013
Tour Guide
The Peggy Guggenheim Collection – Venice
10.2008 - 01.2011
MAJOR degree - Foreign Languages and Postcolonial English Literature
Università Ca’ Foscari Venezia
12.2007 - 07.2010
BACHELOR'S degree - Foreign Languages, Arts, History and Civilisation
Università Ca’ Foscari Venezia - University of Kent
09.2004 - 11.2007
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