Seraphina Adebayo
London
Summary
Experienced Senior Copywriter with digital marketing expertise. With a passion for storytelling and creative writing, supporting various content strategies across B2B and B2C from conception to completion. Utilising thought leadership techniques to ensure consistent brand messaging will engage with the target audience to achieve key metric targets.
Analysing data insights to help construct A/B testing and improve the performance of internal and external content.
Accustomed to high levels of responsibilities, including creating policy updates, external and internal one-pagers, video scripts, email communications, and templates that align with business needs.
Overview
5
5
years of professional experience
4032
4032
years of post-secondary education
Work History
Senior Copywriter & Community Manager
TikTok
London
11.2023 - 01.2025
- I'm the head of copy for MAI (Mass acquisition and incubation) at TikTok Shop. The focus is mostly B2B content for external-facing channels. These include our @SellWithTikTokShop_UK TikTok video scripts, article one-pagers, email & seller incentive communications, and push notifications.
- I collaborate with stakeholders on cross-functional projects to increase key metrics like open rate.
- Enhanced community engagement by developing and executing effective social media strategies.
- I also successfully curated Seller Talks with an external and internal studio team to drive engagement to our TikTok channel.
- From these Seller Talks, I also created case studies using Figma and Canva to highlight seller achievements since joining TikTok Shop, creating over 20 in Q4 alone.
- I manage an online seller community with over 150 high-value sellers. I provide knowledgeable educational material to increase their shop and GMV growth.
- In addition to the seller community, I introduced several high-value sellers to creator collaborations. This has seen over 200 creators request to work with these sellers to grow their product visibility and generate more sales.
Copywriter and Editor
The Genius Agency
London (Remote)
08.2022 - 11.2023
- In this start-up marketing agency, I created long-form copy, including white papers, blog posts, pitch decks, and press releases and short-form copy from Instagram captions to TikTok video scripts.
- Developing copy for B2B and B2C markets, including finance, eCommerce, and merchant education.
- Curating B2C content strategy with UK tech start-up Sorair. Building their website and social media content to prepare them for the Retail and Supply Chain Expo in partnership with Inmarsat in Q1 of 2023.
- Crafting SEO-optimised and engaging copy for global clients, particularly from the US, while using tools like Frase, Semrush, Surfer SEO, and ChatGPT.
- Using eCommerce copy to write up to 20 social media posts daily for clients marketing their platforms, books, and services.
- Working to the standard necessary for high search engine success by performing comprehensive edits on over 30 articles a week, checking to meet brand guidelines, and avoiding tone of voice errors.
- Using platforms like Mailchimp to curate A/B testing of emails. Scheduling optimal times for engagement and improved open rate.
Data Management Specialist & Copywriter
Amazon
London (Remote)
04.2023 - 07.2023
- Worked on Amazon Data Service's confidential AI large language model program.
- Conducted thorough research to understand industry trends and competitor messaging.
- I utilised expertise in email marketing, researching, and data insight interpretation.
- Conceptualised impactful messaging to communicate brand stories and values.
- I lead a team to help edit and revise the copy they had written to ensure it was up to the standards and brand guidelines we were required to meet.
Content Writer
Growth Leads
London (Remote)
01.2021 - 11.2022
- Strategising B2C content for European and US online brands that specialised in cryptocurrency, finance, sports betting, and iGaming
- Writing up to 20,000 words a week of white papers, reviews, landing pages and social media posts.
- Editing front end content for websites like Traders Best, Wetten, Players Best and The Grueling Truth.
- Researched SEO key words to improve article optimisation and reach. And worked on the backend of these websites using WordPress CMS.
- Leveraged market and competitor data to identify market opportunities and gaps.
Social Media Content Writer
Freelance
London (Remote)
07.2020 - 01.2021
- Writing for UK and US based publications, including YR Media, LAPP the Brand, Gurls Talk, and mental health charity Black Minds Matter, where my copy was featured in the Pantene Gold Series campaign against hair discrimination.
- These included blog articles about mental health and wellbeing, communicating with the editors to meet business needs and ensure the tone of voice was right.
- Predicted and interpreted consumer trends to improve product offerings. This included producing engaging headlines to capture target audiences.
- Utilising SEO and business CMS systems to boost traffic to different social media platforms.
Education
MA - Creative Writing
Roehampton University
London 09.2020 - 01.2022
BSc - Psychology w/ Forensic Science
Manchester Metropolitan University
Manchester 09.2014 - 06.2017
A-Levels -
The Green School
LondonGCSE's -
The Green School
LondonSkills
- Internal communications
- Copywriting
- Creative Storytelling
- Email Marketing
- Decision Making
- Proofreading and Editing
- A/B Testing
- Search Engine Optimisation (SEO)
- Data Insight Interpretation
- Cross-functional Strategies
- Key Metrics Understanding
- Figma
- Pearl
- Adobe Creative Cloud
Languages
English
Native
Spanish
Elementary
Swahili
Intermediate
Yoruba
Elementary
Affiliations
- Reading
- Travelling
- Fitness
- Investing
- Social Media
- Health and Wellness
Timeline
Senior Copywriter & Community Manager
TikTok
11.2023 - 01.2025
Data Management Specialist & Copywriter
Amazon
04.2023 - 07.2023
Copywriter and Editor
The Genius Agency
08.2022 - 11.2023
Content Writer
Growth Leads
01.2021 - 11.2022
MA - Creative Writing
Roehampton University
09.2020 - 01.2022
Social Media Content Writer
Freelance
07.2020 - 01.2021
BSc - Psychology w/ Forensic Science
Manchester Metropolitan University
09.2014 - 06.2017
A-Levels -
The Green School
GCSE's -
The Green School
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