Sehrish Ali
Birmingham,West Midlands
Summary
Highly skilled professional with extensive expertise in administrative and organisational tasks, financial administration, and record keeping. Demonstrates exceptional customer service and communication abilities, coupled with proficiency in data entry and accuracy. Adept at scheduling, coordination, and social media marketing on platforms such as Instagram. Known for problem-solving skills, adaptability, and a strong command of Microsoft Office applications including Word, Excel, and Outlook. Experienced in using data entry systems and social media tools. A fast learner with the ability to quickly adapt to new software and technologies.
Creative and resourceful with keen eye for detail, bringing strong organisational skills and flair for artistry to table. Skilled in time management and customer service, ensuring tasks are completed promptly and client expectations are met. Eager to contribute to success and growth.
Overview
15
15
years of professional experience
2012
2012
years of post-secondary education
Work history
Bespoke Cake Maker & Decorator
Self-Employed
Birmingham , West Midlands
05.2024 - 11.2025
- Registered with the Food Standards Agency and achieved a 5 food hygiene rating.
- Manage all aspects of a small business including client communication, record keeping, and marketing.
- Handle customer enquiries, bookings, and payment records with accuracy and professionalism.
- Coordinate schedules, production, and delivery logistics for bespoke orders.
- Oversee social media advertising (mainly Instagram) to attract new clients and manage customer feedback.
- Home Baking Business
- Built a loyal customer base through excellent communication and consistent product quality.
- Increased social media engagement and order volume through effective online marketing.
- Successfully managed all orders, payments, and delivery schedules independently.
Career Break
N/A
Birmingham, West Midlands
06.2015 - 05.2024
Dedicated time to raising my children while maintaining professional interests and developing key skills including multi tasking, planning and effective communication. enthusiastic to return to a career role.
Cash Office Assistant
Primark
Birmingham, West Midlands
10.2010 - 06.2015
- Promoted from Christmas temporary sales assistant to Cash Office Assistant.
- Managed financial operations for 50+ tills including float preparation, reconciliation, and record input.
- Monitored and maintained daily, weekly, and monthly cash flow reports in company systems.
- Supported customer service desk by handling return records and verifying receipts.
- Answered and directed customer calls, maintaining clear and courteous communication.
- Maintained 100% accuracy in daily cash reconciliation for over 50 tills.
- Recognised by management for reliability and attention to detail in financial record keeping.
- Supported training of new staff in cash handling and office systems.
Education
BA (Hons) - Marketing & Business Law
Birmingham City University
BirminghamSkills
- Administrative and organisational skills
- Financial administration and record keeping
- Customer service and communication
- Data entry and accuracy
- Scheduling and coordination
- Social media marketing (Instagram)
- Problem-solving and adaptability
- Competent in Microsoft Office (Word, Excel, Outlook)
- Data entry systems
- Social media tools
- Fast learner
- Ability to quickly adapt to new software and technologies
Additional Information
Full UK driving licence, Food Standards Agency Registered – 5 Hygiene Rating, Available for immediate start. Ideally looking for a part time position
Custom Section
Competent in Microsoft Office (Word, Excel, Outlook), data entry systems, and social media tools. Fast learner with the ability to quickly adapt to new software and technologies.
Personal Information
Availability: Available for immediate start ideally part time.
References
Available upon request.
Timeline
Bespoke Cake Maker & Decorator
Self-Employed
05.2024 - 11.2025
Career Break
N/A
06.2015 - 05.2024
Cash Office Assistant
Primark
10.2010 - 06.2015
BA (Hons) - Marketing & Business Law
Birmingham City University