Seema Cunningham

• Comcast: Creating and leading a 'Marketing Community' across NBCUniversal and Sky in all international markets, leading 80+ marketers on 'Project Symphony'. Prioritising company initiatives and engaging the different business units to support with their owned and partner media across 7 business divisions and 25 markets.
• Sky Showtime: Leading brand and GTM marketing strategy to launch new streaming service across Europe.
• Downton Abbey 'The Exhibition': Leading sales and predominantly digital marketing strategy for this 'sell-out' immersive experience across all markets.
• BBC Media Action: Leading creative pitch process for the rebrand of Suspilne, Ukraine's public service broadcaster, with the objective of engaging new and diverse audiences.
• Which? Group: Defining B2B marketing communications strategy with a target to increase revenues by 30%.
• Endemol Shine Group: Led the newly merged group's brand identity and architecture project, leading a 4-way creative agency pitch for the rebranding of 120 production companies within the group.

• Leading international marketing strategy to drive brand awareness, audience and commercial growth for 9 Pay TV Channels across EMEA, Asia Pacific and Latin America.
• Direct management of 12 people, and leading international marketing team of 80+ to deliver award-winning, results driven campaigns.
• Part of senior leadership team, working with Ad Sales, Distribution and Editorial teams to drive business decisions around new channel, content and platform launches.
• Managing in-house creative studio, along with design and production companies, to produce creative work in line with my creative vision, whilst always ensuring consistency and brand integrity across different markets, languages and cultures.

• Company Overview: The BBC Global News Group is the BBC's international news service across TV, Radio, Online and Mobile, reaching 225 million people in 200 countries and territories and 28 languages around the world
• Leading marketing function across Global News Group reaching an audience of 225m through TV (86m), Radio (147m) and Digital (31m).
• Responsible for managing multiple sub-brands within the BBC News portfolio- from language brands (BBC Swahili, BBC Urdu) to regional brands (BBC Africa, BBC Mundo) to divisional brands (BBC World News, BBC World Service, BBC Mobile, BBC.com) ensuring consistency, clarity and a unified vision across all communications and platforms.
• Establishing the BBC’s first ever commercially focused marketing, communications and audiences team (Business MC&A) with the aim of driving commercial growth and stronger business relationships.
• Recruiting and leading a team of 40 globally (London, New York, Mexico City, Delhi, Mumbai, Nairobi, Singapore, Tokyo and Sydney) to drive brand awareness, reach, reputation and revenue.
• Developing strong and trusted relationships with key stakeholders across the BBC including Editorial teams, Journalists and Presenters to effectively and sensitively market News content to a global audience.
• Working closely with Business Development team to expand digital footprint internationally via mobile and content syndication partners and then co-marketing with key partners to drive reach.

• Developing and managing joint consumer marketing plans with telecommunications partners across EMEA (BT, Swisscom, T-Online, Telecom Italia and Telefonica), to launch BT Vision, one of Europe’s first TV streaming services.

• Leading BBC World News' global marketing strategy to drive audience growth across Europe, Africa, Asia Pacific, US and Latin America.
• Motivating and leading a team of 12 in-house marketers, in-house creative team and external designers, creative and media agencies across multiple markets and cultures
• Commissioning the channel's largest ever data study to better understand their audiences (vs the competitive set) and successfully repositioning and rebranding the channel.
• Doubled audiences within 3 years, overtaking CNN for the first time in the channel's history.

• Developing and implementing Sky's acquisition marketing plan to drive growth of business audiences across the UK & Ireland

• Managing £15m marketing budget and team of 8 with responsibility for all Virgin Atlantic's advertising, acquisition, trade and digital marketing.
• Launching Virgin Atlantic's first ever eCommerce website and responsible for driving online bookings to 30% within 2 years using award-winning and innovative digital marketing strategies.

I was a 'stagiaire' in the Directorate General for Communications, providing support for group visits to the European Commission and liaising with other DGs to organise speakers on specific areas of interest.