Sebastian Belardo
Aylesbury,Buckinghamshire
Summary
Driven and strategic individual with extensive expertise in stakeholder management, performance management, and business acumen. Demonstrates proficiency in lead generation, sales expertise, and cross-selling techniques, consistently meeting and exceeding sales targets. Adept at managing advertising packages and executing strategic plans with a strong technical sales background. Known for influential communication and competitor intelligence gathering, excelling in key account handling and product training. Skilled in customer account budget management, and fostering customer-focused relationships. Committed to delivering exemplary levels of customer service while leading projects and building strong relationships across internal and external stakeholders. Career goals include advancing strategic planning capabilities to drive organisational success.
Overview
42
42
years of professional experience
1
1
Certification
Work history
Head of Business
Fortron International Ltd
01.2017 - 11.2025
- Managing of UK accounts, ensuring business retention and identifying new business
- Monitoring and controlling of all sales functions, identifying and rectifying underperformance.
- Research of all new business potential utilising all available methods
- Development and implementation of territory marketing strategy
- Worldwide providers of additives
- Created a culture of continuous improvement within the organisation, fostering innovation and efficiency.
- Inspired employees to achieve their best performances through effective leadership and motivation tactics.
- Launched new product lines successfully into competitive markets.
- Fostered productive relationships with key stakeholders to facilitate business growth.
- Set challenging targets to drive sales growth.
Sales Director
V-Group International (Platinum Protection Ltd)
01.2010 - 01.2017
- Develop growth plans and formulate sales initiatives that will maximise volume, profit and brand development
- Implement and see-through dealer network strategy
- Directed multi-channel marketing campaigns, boosting product exposure.
- Successfully implementing company policy
- Controlling finance
- Assuming full accountability for all company operations
- Identified new business opportunities, driving company expansion.
- Managed cross-functional teams for collaborative business success.
- Built strong relationships with key clients for long-term business growth.
- Led successful product launches, increasing brand visibility..
- Developed strategic sales plans to enhance market presence.
- Streamlined sales processes to improve operational efficiency.
- Facilitated deal closures by cultivating trust-based client relationships.
- Delivered compelling sales presentations, securing high-value contracts.
- Achieved revenue growth by targeting untapped markets.
- Elevated customer satisfaction levels with proactive client management.
- Effectively handled daily customer meetings, sales calls and account management tasks, improving sales team efficiency.
Sales Director
Interclean Ltd
01.2005 - 01.2010
- Established Interclean within UK/Europe markets as a recognised brand
- Developed UK/Europe Sales to £3,750,000 by year 3
- Led UK Sales/Operations Team
- Steer and monitor regional bespoke performance and build this growing pillar of company profitability year on year
- Building of relationships with clients at senior management and board level
- Responsible for delivery of sales strategy, target setting and achievement of budgets
- Working closely with other company Directors
- Monitoring market trends, identifying areas of weakness within company services and rectifying.
- UK/Europe foremost vehicle preparation providers
National Account Manager
Jewelultra Ltd
01.2002 - 01.2005
- Managing of UK accounts, ensuring business retention and identifying new business
- Running of UK field based sales team
- Monitoring and controlling of all sales functions, identifying and rectifying underperformance.
- Research of all new business potential utilising all available methods
- Development and implementation of territory marketing strategy
- Worldwide providers of automotive paint and fabric protection systems (Diamondbrite)
Business Development Manager
Fortron Marketing
01.1998 - 01.2002
- Responsible for generating growth in all aspects of new business throughout the UK & Europe
- Continuous dealer performance review and enhancement
- Managing existing account portfolio to identify areas of potential incremental revenue and ensure business retention
- Worldwide providers of additives to the automotive industry
Service Manager
Hartwell Plc
01.1991 - 01.1998
- Day to day running of a busy main dealer service department
- Responsible for supervision and mentoring of all staff
- Providing high levels of customer service
- Resolving complaints efficiently and with empathy
- UK Automotive Dealer Group
Ford Accredited Master Technician
Perry’s Plc
01.1984 - 01.1991
- UK Automotive Dealer Group
Education
HNC - Business Management
Oxford Brookes
B-Tec National Diploma - Engineering
PDM (Professional Diploma) - Marketing
2 ‘A’ levels, 5 ‘O’ Levels - undefined
Skills
- Strong relationship building across internal and external stakeholders
- Performance management
- Business and financial acumen
- Lead generation & Sales expertise
- Cross-selling techniques
- Meeting and exceeding sales targets
- Managing advertising packages
- Strategic planning and execution
- Influential communication
- Key account handling
- Technical product understanding & Product training
- Account budget management
- Customer Focused Relationships Management
- Forecasting awareness
- Exemplary levels of customer service
- Organize and plan effectively
- Computer literate with good presentation skills
Languages
Fluent in Italian
Certification
Full member of the Institute of the Motor Industry
Courses undertaken: Dale Carnegie: Leadership Training for Managers, Sales and Marketing, Organising and Managing Sales Teams, Time Management, Implementation of Sales Strategies, Presenting and Boardroom Development, Leadership Skills, Profit and Loss
References
References available upon request.
Timeline
Head of Business
Fortron International Ltd
01.2017 - 11.2025
Sales Director
V-Group International (Platinum Protection Ltd)
01.2010 - 01.2017
Sales Director
Interclean Ltd
01.2005 - 01.2010
National Account Manager
Jewelultra Ltd
01.2002 - 01.2005
Business Development Manager
Fortron Marketing
01.1998 - 01.2002
Service Manager
Hartwell Plc
01.1991 - 01.1998
Ford Accredited Master Technician
Perry’s Plc
01.1984 - 01.1991
B-Tec National Diploma - Engineering
PDM (Professional Diploma) - Marketing
2 ‘A’ levels, 5 ‘O’ Levels - undefined
HNC - Business Management
Oxford Brookes