Sean Rea
23 Eastmount Woods, Delgany
Summary
Dedicated media sales professional with a proven track record of success in driving revenue growth and fostering strategic relationships with agencies and clients.
As the Head of Media Sponsorship at Core Sponsorship, I lead initiatives to exceed revenue targets and lead key agency relationships, including Starcom, Spark Foundry and Zenith.
In my previous role as Client Partner at Twitter, I honed my expertise in sales and relationship management. I consistently surpassed targets, delivering impactful presentations and showcasing the value of Twitter's advertising solutions.
With a decade of experience in media agency and agency sales, I bring a deep understanding of agency needs. I am eager to leverage my experience to drive revenue growth and nurture agency relationships within TikTok's SMB team.
Overview
7
7
years of professional experience
Work History
Head of Media Sponsorship
Core Sponsorship
06.2023 - Current
- Revenue Growth: Lead initiatives to drive sponsorship revenue growth for each of Core's agencies. Achieved 30% year-over-year revenue growth, totaling €1.8 million in sponsorship fees and €12 million in billings, positioning us on track for a record-breaking year.
- Negotiation Lead: Directly negotiate with broadcasters, securing multi year deals for Core clients.
- Client Relationship Leadership: Serve as sponsorship lead for key client relationships, including Paddy Power Betfair, Mondelez and Livescore. Delivered substantial year-to-date growth for each.
- Innovative Revenue Stream: Identified a new revenue stream through our Advertiser Funded Programming (AFP) scoping process, generating €60k in AFP fees year-to-date.
- Team Management: Manage a team of six professionals, inspiring them to successfully deliver on our strategic objectives. This collaborative effort played a key role in achieving our outstanding year-to-date results.
Client Partner (LCS EMEA - Gaming)
Twitter
06.2022 - 05.2023
- Book Management: Managed large $8 million book of direct clients and agencies. Planned and executed quarterly growth strategies, ensuring adoption of key Twitter products such as APO, WCO and installation of the Twitter pixel.
- Consistently Exceeding Revenue Targets: Exceeded Q3 targets by 10%, driving $2.2 million in revenue, and outperformed Q4 targets by 12%, resulting in $2.6 million in revenue.
- Client Relationship Leadership: Established strong relationships with key clients and agencies, leading to Twitter becoming a crucial platform in their media plans.
- Delivering Impactful Presentations: Proactively pitched innovative solutions and delivered impactful presentations, showcasing the strength of Twitter to agencies. This proactive client engagement contributed to adoption of Twitter products, revenue growth and stronger relationships.
- Cross-Functional Collaboration: Collaborated closely with cross-functional teams, including Sales Finance, Ad Ops, and Performance Specialists. This collaborative effort ensured delivery of a best-in-class customer experience.
Business Director
Spark Foundry
01.2022 - 06.2022
- Client Lead for WHOOP International Team: Developed the launch strategy across Ireland, UK, Germany, and Australia. Worked collaboratively with agency teams in each region to execute local media strategies.
- Innovative Partner Selection Framework: Formulated a comprehensive partner selection framework, facilitating the identification and management of multiple partnerships. The highlight being WHOOP's sponsorship of Eurosport's Giro d'Italia coverage.
- Client Lead for Health Service Executive (HSE): Provided strategic direction and operational oversight to ensure the delivery of high-level client service. Successfully managing multiple live campaigns.
Head of Media Sponsorship
Core Sponsorship
03.2020 - 01.2022
- Collaboration with Media Agencies: Collaboratively partnered with Core's media agencies (Zenith, Spark Foundry, Starcom) to drive sponsorship revenue growth, consistently surpassing annual targets with 10% growth achieved in consecutive years.
- Proactive Upselling to Drive Growth: Proactively upsold to clients, building additional revenue on existing sponsorships.
- Client-Centric Relationship Development: Cultivated close relationships with agency teams, gaining an in-depth understanding of client needs.
- Negotiation Lead for Optimal Deals: Directly negotiated with partners to secure optimal deals for agency's clients. Notable examples include PTSB's sponsorship of Olympic Team Ireland and Paddy Power's sponsorship of Off the Ball.
Client Director
Spark Foundry
11.2017 - 03.2020
- Day to day senior client contact with overall ownership of delivery of campaigns.
- Responsible for development and delivery of media strategy including project management across all relevant practices and integral teams.
- Worked collaboratively with key media owners to deliver innovative media partnerships.
Education
Professional Diploma - Digital Marketing
Digital Marketing Institute
Dublin, Ireland05.2012
Bachelor of Commerce (BComm) - Marketing
University College Dublin
Dublin09.2011
Skills
- Building relationships with key decision-makers in agencies and direct clients
- Managing a large book of both agencies and direct clients
- Delivering impactful presentations
- Data analysis and performance tracking
- Collaboration and teamwork
- Developing and implementing growth strategies for clients and media agencies
- Consistently surpassing revenue targets through cross functional collaboration and execution
Hobbies & Interests
- Active Involvement in Hurling and Golf: Engage actively as a member of Faughs Hurling Club and the Limerick Supporters Club Dublin. I am also a member of Delgany Golf Club, where I enjoy the social and competitive aspects of the game.
- Other Interests: Beyond sports, I have a passion for cooking. I also love to travel, experiencing new cultures and making new connections.
References
References from both employers and clients can be provided upon request.
Timeline
Head of Media Sponsorship
Core Sponsorship
06.2023 - Current
Client Partner (LCS EMEA - Gaming)
Twitter
06.2022 - 05.2023
Business Director
Spark Foundry
01.2022 - 06.2022
Head of Media Sponsorship
Core Sponsorship
03.2020 - 01.2022
Client Director
Spark Foundry
11.2017 - 03.2020
Professional Diploma - Digital Marketing
Digital Marketing Institute
Bachelor of Commerce (BComm) - Marketing
University College Dublin
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