Summary
Overview
Work history
Education
Skills
Hobbies and Interests
Timeline
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Sean Black

Summary

Conscientious marketing professional with expertise across digital marketing practices. Strong background in advertising, consumer behaviour, and new digital platform/website development. Proven ability to drive engagement and optimize campaigns through data-driven insights. Dynamic and results-oriented with a commitment to continuous learning and improvement.

Overview

9
9
years of professional experience
4
4
years of post-secondary education

Work history

Paid Media Account Manager

Speedy Hire
08.2022 - Current
  • Plan & Deploy key campaigns in line with business objectives to grow the DIY market share while retaining & growing current trade customer base.
  • Analyse account performance & report findings while identifying new opportunities in the market.
  • Manage and distribute paid media budgets across all platforms including Google, Bing & Meta.
  • Present monthly digital performance highlights to the wider business including the Chief Digital Officer and other key stakeholders.
  • Work with Product & Dev teams to develop the new digital platform with a focus on improving customer experience & increasing conversion rates.
  • Manage external partner relationships including Google, Bing, Data Science Agency & Content Square.

Paid Media Manager

Fulfilmentcrowd
11.2021 - 08.2022
  • Restructure paid accounts with a focus on driving lead generation via the new digital platform HubSpot.
  • Manage monthly budgets across paid search & social to deliver as many quality leads as possible to the sales team.
  • Manage external partnerships with Google, Bing, Meta & LinkedIn.
  • Work with the wider marketing team across territories to grow brand awareness and grow the customer base.

Digital Media Manager

JD Sports Gyms Limited
07.2018 - 11.2021
  • Control of paid search and social channels operating across the UK along with being responsible for the channel growth and restructure when onboarding new clubs across the estate
  • Budget distribution and spend analysis cross the +70 clubs with granular spend reporting on a club level by channel and medium
  • Website management and development with external web agency including key integrations with our membership platform and testing other integration tools through various API builds and
  • Analysis and reporting on monthly digital operations including campaign performance, spend vs budget and detailed breakdowns of key areas including focus on what performed well and what could be improved
  • Managed external partnerships with multiple vendors including supplement and performance brands, JD Sports, Influencers/Ambassadors, general agencies and celebrities
  • Managed the integration and acquisition of Xercise4less digital channels and website into the JD master accounts and the full rebuild and deployment of the website.
  • Played a key role in the expansion of growth of JD Gyms from 13 clubs to 74 including the acquisition of Helio fitness and Xercise4less.

Senior Paid Media Executive

The Hut Group
02.2018 - 02.2018
  • Control of paid search and social channels across 5 high profile brands operating in the UK, USA, EU and China
  • Strategy and campaign planning
  • Worked closely with other internal resale brands to reduce Interbrand bidding to maximise COS%
  • Managed the workload and KPI's of junior paid media exec

Digital Marketing Executive

Hotter Shoes
03.2017 - 02.2018
  • Control of all paid search & Social accounts UK, USA and Europe
  • Budget control & optimisation
  • Managed 3rd party relationships for shopping feeds

Junior Paid Search Assistant

Direct365
06.2016 - 03.2017
  • Google & Bing ads optimisation, budget management, keyword expansion and account/campaign restructuring.

Education

BA (Hons) - Marketing

Liverpool John Moores University & The Institute of Data & Marketing
Liverpool
09.2012 - 09.2015

Award, Direct and Digital Marketing - Marketing

The Institute of Direct and Digital Marketing
01.2014 - 01.2015

Skills

  • Paid Search: Google & Bing Ads, Search Ads 360, Shopping, Display & PMax
  • Social Media: Meta Ads, Tiktok, LinkedIn, Twitter (X), Reddit
  • Website analysis, user experience and conversion rate optimisation
  • Data analysis, presentation and reporting
  • Budget management & distribution
  • Third party supplier relationship management
  • New Digital Platform development & website migration

Hobbies and Interests

PC building and gaming along with the gym which stemmed from working in the industry in a previous role. Occasional golfer to keep my dad happy as he's a former senior world pro champion and he likes to golf when I fly over to Brazil to see him. Keen cinema goer, both me and my girlfriend have Odeon limitless memberships so we'll got and see everything and anything. I go out for dinner with friends monthly in Liverpool and I also attend a lot of card shows nationally as I'm a keen shiny cardboard collector (Pokémon) and run my own creator accounts.

Timeline

Paid Media Account Manager

Speedy Hire
08.2022 - Current

Paid Media Manager

Fulfilmentcrowd
11.2021 - 08.2022

Digital Media Manager

JD Sports Gyms Limited
07.2018 - 11.2021

Senior Paid Media Executive

The Hut Group
02.2018 - 02.2018

Digital Marketing Executive

Hotter Shoes
03.2017 - 02.2018

Junior Paid Search Assistant

Direct365
06.2016 - 03.2017

Award, Direct and Digital Marketing - Marketing

The Institute of Direct and Digital Marketing
01.2014 - 01.2015

BA (Hons) - Marketing

Liverpool John Moores University & The Institute of Data & Marketing
09.2012 - 09.2015

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Sean Black