Siddharth Menon
Digital Account Strategist - Account Manager
Scarborough,Ontario
Summary
Enthusiastic Sales and Marketing Professional with 3+ years of experience in various aspects of Business Development, Client Management and Marketing. Proven ability in effectively driving increased sales, improving client experience and elevating company profile with target market with a data-oriented approach. An aspiring Key account manager with a keen interest in upcoming technologies like- Blockchain, IoT, and Big data.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Digital Account Strategist - Google
Teleperformance
Toronto, Ontario
10.2022 - Current
- Performed needs assessments with C-level execs/ marketing managers and agencies with decision making powers for account portfolios.
- strategist for a portfolio of 160 clients per quarter, providing solutions and strategic inputs to assist clients in achieving their goals.
- Achieved 100% of quarterly targets.
- Focused on mid-market clients for U.S based markets. acting as a consultant in the strategy, adoption, implementation and optimization of Google ads accounts.
- Tracking and monitoring of data in order to explore opportunities for client account improvements.
- Data driven approach to consult the clients on how to make the most of the market trends, search queries and various performance tools to achieve the set goals.
- Managed appointments with cross functional teams in order to get technical solutions implemented for the customers.
Sales and Marketing - Specialist
Bizongo
Gurgaon, Haryana
05.2021 - 09.2022
- Responsible for Driving entire sales process - Lead generation, prospect qualification, proposal submission, negotiation, conversion, and post-sales delivery support.
- End-to-end responsibility for prospect qualification, SKU mapping, proposal submission, negotiation, contract signing, and execution of services.
- Maintained a healthy sales pipeline by generating leads on an M-o-M basis along with central Marketing team by tapping organic and inorganic channels.
- Developing strong client and vendor relationships with C-Level Execs, Supply Chain and Finance Heads to pitch Bizongo’s digital solutions in B2B and mid-large enterprise ecosystem.
- Acquired major clients such as Aditya Birla Fashion and Retail, Berrylush Fashions, & Once upon a trunk, while managing existing key accounts for the region.
- Showed an average growth of 200% from Q2 2021 (CAD 400K)- Q1 2022 (CAD 7M)
- Mapped relevant CXO level stakeholders for pitching long-term benefits of association and identifying upselling/ cross-selling of supply chain financing services along with digital vendor management system, thereby increasing wallet share.
- Strongly positioned value of Bizongo’s SaaS-based solutions to all the clients.
- Devised sales strategies/ account ideations to explore opportunities in design, development, procurement and financing in existing accounts.
- Single POC for new relationship development, negotiations, agreements alignment, deal execution, and payment reconciliation for all portfolio customers.
- Maintained energy and enthusiasm in fast-paced environment.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Worked flexible hours; night, weekend, and holiday shifts.
Business Development Manager
Greenmiles Logitek Pvt. Ltd.
Ghaziabad , Uttar Pradesh
03.2020 - 04.2021
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Responsible for ensuring consistent growth in top line and bottom line from accounts along with maintaining a healthy cash conversion cycle
- Managed sourcing and procurement of transportation services from market, transporters, and rental vehicle companies.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Performed research to uncover potential target areas, markets and industries.
- Generated new business with marketing initiatives and strategic plans.
Contract Logistics Intern
Kuehne + Nagel DXB
Dubai, UAE
09.2019 - 02.2020
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-day-day duties accurately and efficiently.
- Computed and completed inbound container management for clients.
- Trained in Lean implementation while working in projects to make processes lean.
- Trained in operating SAP and Warehouse management system software.
- Involved in handling complete inbound process for clients, beginning from demand management to the necessary paperwork involved for the same.
Education
Master of Global Business Management - Global Logistics And Supply Chain Management
SP Jain School of Global Management
Sydney, Australia 09.2018 - 01.2020
BBA - Marketing And Sales
Amity University
Noida, India 06.2015 - 06.2018
Skills
Flexible and Adaptable
Accomplishments
- Winner of Bizrupt - an annual business hackathon for coming up with new business ideas and executing them within a timeframe of 36 hours
Certifications
- Lean Six Sigma White Belt Certification
- Excel Data Analysis: Forecasting
- Learning Data Analytics
- Data-Driven Decision Making - PWC
- Crash course on Python by Google
- Blockchain for supply chain Management
- Customer analytics - Wharton
- Google Ads Search- Google
Timeline
Digital Account Strategist - Google
Teleperformance
10.2022 - Current
Sales and Marketing - Specialist
Bizongo
05.2021 - 09.2022
Business Development Manager
Greenmiles Logitek Pvt. Ltd.
03.2020 - 04.2021
Contract Logistics Intern
Kuehne + Nagel DXB
09.2019 - 02.2020
Master of Global Business Management - Global Logistics And Supply Chain Management
SP Jain School of Global Management
09.2018 - 01.2020
BBA - Marketing And Sales
Amity University
06.2015 - 06.2018
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