Scott Penrose
Carrickfergus,Antrim
Summary
Dependable team player with strong communication and organizational skills. Proven success in delivering persuasive marketing messages across various channels, including digital platforms, email, social media, and paid search. Expertise in both above and below the line advertising, driving engagement and results.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work history
Marketing executive
Simple Scaling
Work From Home/Carrickfergus, Mid and East Antrim
11.2024 - Current
- Delivered sustainable social media content strategy that's engaging, creates conversations and increases followers.
- Currently coached by Taki Moore's Blackbelt programme for coaching businesses to learn world class lead generation, conversion and programme delivery strategies that scale 7 figure businesses.
- Create predictable lead generation processes using various Meta Ads Manager and Mailchimp.
- Boosted customer retention by implementing effective email marketing tactics.
- Edit and create engaging long-form and short-form content using CapCut Pro.
- Design course material and workbooks for business' coaching programmes via Canva.
- Conducted primary research of past customers to create proven customer traits, demographics and frustrations to direct messaging.
- Created ScaleX Elevate, a digital evergreen SME leader coaching community with weekly training, group & 1:1 support sessions via Circle.so that includes members from UK, Ireland and Portugal.
Marketing Administrator/Executive
Randox Health
Crumlin/Antrim, Co.Antrim
09.2022 - 11.2024
- Accepted into part-time role as Marketing Administrator after placement year which allowed me to gain experience two days per week in marketing whilst spending three days completing my final year of University. After graduating in June 2023, I was employed as a Marketing Executive.
- Created vast amounts of engaging social media content for preventative health check services involving influencers, UGC (User generated content), Instagram Reels/TikTok & paid/boosted social media ads across Instagram, Facebook & LinkedIn.
- Gained proficiency in planning, organising and designing over 15 direct mail campaigns designed to advertise new services/products within the UK & Ireland. Became the go-to marketing team member for this approach. Conducted research in target areas and postcodes and chose what areas suited our goals best within UK & Ireland via Royal Mail & An Post (Ireland).
- Worked on advertising involved with Randox Grand National from 2023/24, including event activations, OOH creative executions and social media content.
- Currently involved with drafting and preparing clinic advertising, social media activations and artwork for a billboard in London Underground for a sponsorship with Team GB for the Paris 2024 Olympic Games.
- Liaised with various publications (Belfast Telegraph, Ulster Tatler, Manchester Evening News), writing editorials & creating half/full page print advertising to gain awareness to our services, clinics, sales promotions and sponsorship announcements.
- Crafted compelling written content optimised for SEO, helping to improve online ranking.
- Used Google Analytics (GA4) to monitor web traffic and compile reports on sources, mediums, total viewership & newer viewership to measure performance.
- Developed an aptitude for website content creation using WordPress to create blogs, quizzes, competition and used keyword planning to ensure pages would be ranked high as possible for relevant high-intent keywords.
Marketing Placement
Randox Health
Crumlin, Antrim and Newtownabbey
09.2021 - 09.2022
- Joined team when PCR/Lateral Flow testing was main service and worked on responding to customers on social media, arranging refunds, booking emergency appointments and advising customers on what was needed based on countries travel requirements.
- Received training on Google Ads, Analytics & BrightEdge SEO software in & outside of office hours to deepen understanding of paid search advertising & optimising a website's content to improve blended organic search ranking and improve organic share of voice in a saturated market.
- Became core team member within Randox Health's Sheffield United shirt sponsorship team for 2021/22 & 2022/23 seasons and gained valuable experience in marketing-through-sport by creating content for stadium advertising with LED board, jumbo screen and concourse TV videos, print advertising with matchday programmes and digital marketing content through social media & email marketing campaigns.
- Pitched social media activations with high profile football players that was used on both Randox Health's and Sheffield United Football Club's socials channels.
- Aided with social media, email content creation and copywriting for out-of-home advertising for 2022 Randox Grand National.
Retail Assistant
Asda
Ballyclare, Co.Antrim
10.2020 - 09.2021
- Delivered outstanding in-store experience through positive and attentive customer service.
- Accurately and efficiently processed cash, cheque, card and mobile payments using POS systems.
- Eagerly picked up overtime in other departments of the store such as grocery, trolley portering & frozen aisles.
Food & Beverage Staff
Belfast Loughshore Hotel
Carrickfergus, Mid and East Antrim
05.2017 - 09.2021
- Provide face-to-face service to customers in serving drinks and restaurant food, taking orders and ensuring that customers have pleasant experiences.
- Worked as bar staff in many events such as weddings, birthdays and charity nights that would often hold over 150 guests. Gained responsibility for counting change before service, restocking bar and cutting fruit to garnish cocktails.
- Supervised Sunday carvery every week in preparing each day by setting tables and replacing hot & cold food with fresh replacements through effective communication with chefs.
Education
Bachelor of Science - Communication, Advertising & Marketing
Ulster University
Antrim 09.2019 - 06.2023
A-Levels -
Carrickfergus Grammar School
Carrickfergus 09.2017 - 06.2019
Skills
- Team Player - friendly, understanding and willing to engage to plan & develop projects as effectively as possible
- Proficiency in Microsoft Word, Excel & PowerPoint from school, university & online courses
- Solid understanding of SEO - use of BrightEdge SEO software to help track, understand & replace keywords that would suit webpages and blogs best whilst also maintaining above-the-fold organic rankings consistently for randoxhealthcom and it's product pages and identifying competitor's keyword strategy to improve organic share of voice
- Social media - use of Meta Business Suite, Meta Ads Manager, LinkedIn Ads, Twitter Ad Composer & YouTube Studio
- Experience in copywriting - Have wrote persuasive social media, print advertising, outdoor advertising, email marketing, PPC, SEO & blog copy
- Email Marketing proficiency - Used Mailchimp to create broad campaigns with our UK & Irish audiences, multivariate emails as a form of A/B testing to improve quality of content and segmented campaigns based of location, age, gender, previous orders, engagement & interests listed
- Creative flair & innovation - Have a personal ambition to consistently provide unique, engaging and captivating content across many communication mediums that reflect the brand's goals for growth and identity
- Direct Mail - Planning, designing & producing flyer & letters to high value catchment areas to Randox Health for data capture, brand awareness and lead acquisition
- WordPress proficiency - Can write and upload new blog content but also optimise existing content's SEO based on changing external environment/trends surrounding topics relevant to that content using WPBakery
- Website Content Creation - Use of WordPress to improve UI/UX of webpages whilst briefing web teams in with instructions for new landing pages, store pages and optimisation briefs to improve blended keyword ranking on Google for said pages
- Interview skills - As part of the Team GB partnership for the 2024 Paris Olympic Games, wrote & directed interviews with Max Whitlock OBE, Duncan Scott, Darryl Neita & Bianca Cook for content across digital & OOH media vehicles as activations for the partnership
- Basic Graphic Design - Creating workbook, promotional collateral and social media graphics using Canva Pro
- Basic Videography - Used a phone gimble to record professional looking footage at events and record short/long form content to polish & edit on CapCut Pro
Timeline
Marketing executive
Simple Scaling
11.2024 - Current
Marketing Administrator/Executive
Randox Health
09.2022 - 11.2024
Marketing Placement
Randox Health
09.2021 - 09.2022
Retail Assistant
Asda
10.2020 - 09.2021
Bachelor of Science - Communication, Advertising & Marketing
Ulster University
09.2019 - 06.2023
A-Levels -
Carrickfergus Grammar School
09.2017 - 06.2019
Food & Beverage Staff
Belfast Loughshore Hotel
05.2017 - 09.2021
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