Scott Morrison

Responsible for managing Scottish Sales Territory for Upper limb and Primary hip portfolio.

• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Represented company and promoted products at conferences and industry events.
• Monitored market trends and competitor activities to identify areas of potential opportunity.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning. Hit Target all years in post. Tracking on target 2023.
• Implemented systems and procedures to increase sales. Championed CRM tool and Sales funnel to inform forecast and capital expenditure.

Responsible for managing the West of Scotland Revision and Primary knee, Hip Cement and power tool sales on territory

• Achieved sales goals and service targets by cultivating and securing new customer relationships. Hit target 4 out of 4 years with significant growth in all sectors.
• Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development. Pioneered 23hr PKR service on multiple sites.
• Deputized for RBM during absences or annual leave.
• Coached 2 clinical support team members to senior roles.
• Led support to team members in improved forecasting over difficult Covid period.
• Delivered frequent training Webexs Nationally during Covid to develop clinical skill levels.

Responsible for Trauma, extremities, sports medicine, Endoscopy and Powertools during in One Stryker role. Achieved target in all sectors both years.

• Closed Lucrative sales deals using strong negotiation and persuasion skills. Three new total trauma accounts converted.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
• Achieved sales goals and service targets by cultivating and securing new customer relationships. Won European Trauma rep of the Year 2012. High target hit rate over all years.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Built relationships with customers and community to establish long-term business growth. Territory value increased consistently over 11 years.
• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.