Scarlett Adams

• Crafted press releases and media kits for beauty, lifestyle, wellness, and travel clients, ensuring strong media visibility.
• Built and nurtured relationships with key industry figures to drive PR success.
• Managed media relations, organised press conferences, and collaborated closely with editorial teams.
• Planned and executed high-profile international events, hosting top-tier press and influencers globally.
• Independently managed social media channels, creating content, advertorials, and brand collaborations to drive engagement and sales. Grew one account by 90,000 followers in 18 months.
• Represented organisation at industry and community events, enhancing brand presence.
• Led strategic messaging and crisis communication efforts to protect and strengthen brand reputation.
• Developed and delivered public presentations, ensuring clear and compelling messaging.
• Created and curated social media content, engaged with audiences, and maintained a cohesive digital strategy.
• Handled PR and social for CEW UK, a leading organisation in the beauty industry, supporting communications, media outreach, and event coordination to enhance its industry presence.

Press Office Management

• Managed press queries, product send-outs, and gifting, ensuring timely responses.
• Compiled and distributed weekly top coverage reports to MD and regional heads.
• Monitored competitor activity and industry trends, with focus on social media and beauty insights.

Press Office Support

• Created campaign reports for key stakeholders across business.
• Proactively pitched to media to secure press coverage, driving brand awareness and sales.
• Wrote compelling press releases and newsletters for product launches and brand initiatives.
• Identified and built relationships with emerging influencers, press, and industry contacts.
• Supported social media content creation for TikTok and Instagram.
• Managed databases and platforms like Tribe Dynamics to track and enhance brand visibility.

Events & Brand Representation

• Assisted in organising PR events, coordinating logistics, and ensuring seamless execution.
• Independently planned and executed in-store influencer events across UK to drive engagement and sales.
• Maintained luxury brand image through meticulous presentation of send-outs and communications.

• Managed Press Requests document, ensuring timely updates and efficient execution of send-outs and mailers.
• Compiled and distributed weekly competitor reports to keep local and international teams informed of industry developments.
• Reviewed and edited international consumer emails for database of 70K+, providing strategic input for future campaigns.
• Assisted PR team with virtual and in-person events, coordinating logistics such as venue hire, budget, transport, product organisation, and setup.
• Collaborated with France’s international team to develop website content.

• Cultivated interpersonal skills by building positive relationships with customers and colleagues.
• Learned to listen and communicate efficiently, allowing to empathise with customer needs and meet company sales targets, whilst achieving own personal goals.
• Demonstrated and improved adaptability and proficiency skills in learning new concepts quickly and efficiently.
• Demonstrated high level of initiative and creativity while dealing with difficult tasks and high-pressure environments.

• Explored and gained deep, valuable insight in many areas including fashion journalism, styling and photography, special effects, and cosmetic science.
• Participated in team projects, demonstrating ability to work collaboratively and effectively.
• Gained strong leadership skills by managing projects from start to finish.