Sarika MCKOY

• Deliver authoritative fashion styling for both model and still life imagery on online product pages across menswear and womenswear.
• Curate styling wardrobes according to style archetypes, collaborating with Product Coordinator Team to manage sample orders, updates, and removals.
• Combine styling expertise with AI image generation to produce on-brand, commercially driven model imagery for e-commerce.
• Utilise fashion insights from Design and Buying teams to assemble outfits, ensuring key pieces are styled in an aspirational and customer-focused manner.
• Collaborate with photographers to art direct, edit, and select the most brand-appropriate imagery that enhances product appeal whilst maintaining brand consistency.
• Lead styling direction meetings prior to shoots.
• Work with creative team on content and campaign shoots.
• Stay informed about competitive landscapes and fashion trends, contributing to the future development of model and still life assets.
• Ensure styling wardrobe, kit, consumables, and equipment are well-maintained, replenished with the shoot environment organized.
• Execute processes efficiently meeting daily volumes, deadlines, and deliverables, resolving creative challenges with appropriate resources and solutions.
• Implement direction changes to enhance brand credibility and drive sales.
• Identifying and presenting refresh ideas to team members.

• Collaborate closely with clients to understand and determine the best representation and delivery of concepts through innovative and creative ideas.
• Develop concepts through extensive research and moodboarding.
• Maintain clear communication with teams of photographers and producers to ensure the highest standards and optimal brand representation.
• Execute high-standard shoots both in-studio and on location.
• Manage time effectively and plan ahead to meet tight deadlines.
• Manage styling budgets.
• Produce and deliver strong content for clients such as End Clothing, Next, Dr Martens.
• Deep dive into clients history to build understanding of brand.
• Managing self employment admin (Tax, budgets, expenses, website)

• Working across different high end and streetwear brands to deliver authoritative fashion styling for both model and still life imagery

on online product pages across menswear

• Researching designers, brands and products in preparation for styling and shooting.
• Understanding all brands stocked at END.
• Working closely with a team of photographers to ensure the highest standards are met and daily targets achieved.
• Dressing and directing models on model sets.
• Styling and dressing creative shoots for website banners, social and blog posts in the absence of Creative Stylist.
• Assisting creative stylist on shoots.
• Software proficiency, ability to use software such as write, excel, google sheets.
• Time management, planning ahead and demonstrating the ability to manage workload independently.
• Training and developing studio assistants and styling assistants.