Saria Hayek

A Regional Director of Sales and Marketing with over 19 years of professional experience. Specialized in Strategy Management, Operational Management, and Market Expansion. Recognized for leading efforts in marketing and sales in collaboration with stakeholders to drive revenue and facilitate strategic partnerships, while improving processes and establishing an enabling environment for growth. A record of achieving year-on-year growth in sales and exceeding targets. Holder of two degrees.

• Dutch
• English
• Arabic

• Drove annual revenue from AED 12M (10/2017) to AED 42M (02/2024) by directing sales & marketing of the online school, learning center, and SEN program.
• Instituted a new learning center in Dubai and exceeded the target of 50 to 300 students annually.
• Built over 20 partnerships with educational organizations in the MENA region, achieving substantial sales growth that doubled during the period.
• Developed annual strategies to increase student admissions for programs and courses offered by the academy, and monitored competitor activities and market trends to identify new opportunities.
• Achieved the highest lead-to-enrollment conversion on the team at 40%+ (10/2014) and 50%+ (10/2015).
• Overachieved monthly & quarterly sales targets at Thomson Reuters through prospecting and consultative selling.
• Addressed and resolved hundreds of passenger inquiries and service requests at Singapore Airlines, maintaining high standards of customer satisfaction and airline reputation.