Sardar Khan

Repositioning this rapidly expanding global Educational Technology player-inside and out- including redefining audience, establishing brand positioning, defining customer journey and sourcing agency to begin process of developing new identity.

A Silicon Valley start-up that is changing the future of remote software engineering, Remotebase is the power behind the most successful start-ups on the US West Coast. Prepared brand for global expansion, establishing their new social media strategy and performance marketing team in 6 months.

• Nurtured and led team of five specialists (PR, social media, advertising, events, sponsorship) to provide integrated solutions in 40+ countries
• Introduced marketing mix modelling to optimise media investment improving incremental revenue by '16% and media savings by 3%
• Redesigned process for appointing new creative partners and built agile campaign planning capability using digital asset management system.
• Grew brand equity by 30% and incremental sales by 45% in 3 years across South Asia, Americas and Africa

• Repositioned dnata from 'just Dubai' to world leader in travel, hospitality, catering, SaaS and aviation.
• Built new marketing team from scratch to revitalise and relaunch 50-year-old multi-sector enterprise www.dnata.com in under 12 months.
• Delivered new identity, vision, mission, values, brand toolkit to reposition brand.
• Streamlined, portfolio of 20+ brands to accelerate acquisition and assimilation.
• Championed internal engagement programme to re-instill pride amongst global workforce of 45,000 staff, improving productivity by 9%.

• Led development of Emirates disruptive brand platform Keep discovering, transforming Emirates from fledgling challenger to global brand
• Devised brand partnership framework for loyalty programme in partnership with airports, banks and hotels resulting in 50% increase in new brand partner revenue
• Re-invented communications in response to business-critical events from 9/11 to SARS to maintain growth momentum and protect commercial performance
• Pioneered research and insights unit to measure advertising effectiveness and brand health
• Launched new Hotels and Resorts, Catering, Executive Jet, and University brands