SARANG ARORA
London,UK
Summary
Channel Sales Executive with record of success in surpassing sales targets. Talented in connecting partners and building new sales channels. Performance-oriented professional with progressive background and consistent accomplishments.
Overview
9
9
years of professional experience
Work history
B2B Hardware Sales Lead - UK
Google
London, UK
2022.02 - Current
- Cultivated strategic partnerships with startups and venture capitalists to promote Pixel for Business as the ideal mobility solution
- Defined and implemented B2B go-to-market processes for Google Hardware, increasing efficiency and sales reach.
- Crafted a high-performing marketing lead generation program, fueling business growth.
- Established new sales channels by launching reseller and carrier promotion programs.
- Drove revenue through cross-selling software solutions(Workspace, Android Enterprise, GCP) alongside hardware devices.
- Increased B2B sales potential by launching a targeted website and generating £350,000 in leads in its launch week.
- Empowered channel partners and internal sales teams with a comprehensive B2B training portal and tailored training initiatives.
- Developed and implemented sales strategies for a team of 5 field sales managers to expand Pixel for Business visibility.
Hardware Distribution Sales Manager - EMEA
Google UK Ltd
London
2019.08 - 2022.01
- Oversaw all facets of sales for 2 key UK distributors (sell-in, promotions, sell-out), leading to a 3x YoY revenue increase to ~£10,000,000 and a 15% partner efficiency improvement.
- Develop and execute sales strategies and plans with distributors to achieve £XXXm revenue targets for Pixel, Nest, and Fitbit products.
- Negotiate £XXm sell-in targets, promotional activities, and pricing to maximize sales and optimize margins.
- Design and manage co-marketing campaigns with distributors to increase brand awareness(10%)
- Communicate product launches, updates, and marketing materials with distributors ensuring alignment with Google's overall messaging which let to an increase in efficiency by 23%
- Enable distributors with resources and training to effectively sell and promote Google hardware products.
Regional Channel Sales Manager
G Suite, Google Cloud Google India Pvt Ltd
Delhi, India
2016.05 - 2019.07
- Drove substantial revenue growth for Google Cloud's SMB channel in India, generating ~$10Mn in revenue within a highly competitive market.
- Orchestrated strategic partnerships within India's SMB market, propelling the adoption of GCP and G-Suite solutions.
- Developed and executed high-impact channel initiatives (programs, incentives, enablement) that empowered hundreds of partners across India, fostering widespread adoption.
Channel Sales Representative
Optimum Infotech Pvt Ltd, Google
Delhi, India
2015.05 - 2016.05
- Inbound Sales Metrics : Revenue Impact : $1Mn
- Effectively sell Google Apps for Work to prospective clients across India & International Markets.
- Expand Google Apps product business by identifying and launching key strategic partnerships.
- Drive business growth and over-achieve goals by leading customers through a business cycle in collaboration with Partners.
- Assisted clients throughout sales process and provided after-sales support to assess satisfaction and resolve problems.
- Capitalized on customer up-sell opportunities resulting in 40% increased revenues.
Sales Manager
Zomato
Delhi, India
2014.11 - 2015.05
- Effectively search, generate leads and list prospective restaurants in South Delhi region.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Managing end-to-end client relationships including pitching, negotiation, contracting, billing/invoicing, payment collection, graphic design support, campaign activations, result tracking and troubleshooting.
- Sold advertising spaces on Zomato to over 80 clients in 7 months.
- Generated revenue : 9 Lakh INR. Over-achieved revenue targets by 180% from January - May, 2015.
- Mentored 10 new Sales Representatives on effective sales techniques while approaching restaurant clients.
Education
Bachelor of Science - Physics
Mumbai University
Mumbai, MaharashtraSkills
- Channel partner support
- Google Workspace
- New Business Development
- Sales and marketing
- Sales Cloud proficiency
- New business generation
Accomplishments
- Mentor, University of Greenwich - Professional support, academic support, cv building, networking opportunities & personal development
- Mentor, Humanitarian Ventures Accelerator, World Food Program - Support ventures and solution providers: Startups, businesses, or innovators with technology-driven solutions that address pressing challenges faced by humanitarian actors.
- Mentor, GrowthMentor - One-on-One Guidance, Industry Insights, Problem-Solving Support, Goal Setting and Strategy and an accountability Partner for startups.
Timeline
B2B Hardware Sales Lead - UK
Google
2022.02 - Current
Hardware Distribution Sales Manager - EMEA
Google UK Ltd
2019.08 - 2022.01
Regional Channel Sales Manager
G Suite, Google Cloud Google India Pvt Ltd
2016.05 - 2019.07
Channel Sales Representative
Optimum Infotech Pvt Ltd, Google
2015.05 - 2016.05
Sales Manager
Zomato
2014.11 - 2015.05
Bachelor of Science - Physics
Mumbai University