Summary
Overview
Work history
Education
Skills
Accomplishments
Timeline
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SARANG ARORA

SARANG ARORA

London,UK

Summary

Channel Sales Executive with record of success in surpassing sales targets. Talented in connecting partners and building new sales channels. Performance-oriented professional with progressive background and consistent accomplishments.

Overview

9
9
years of professional experience

Work history

B2B Hardware Sales Lead - UK

Google
London, UK
02.2022 - Current
  • Cultivated strategic partnerships with startups and venture capitalists to promote Pixel for Business as the ideal mobility solution
  • Defined and implemented B2B go-to-market processes for Google Hardware, increasing efficiency and sales reach.
  • Crafted a high-performing marketing lead generation program, fueling business growth.
  • Established new sales channels by launching reseller and carrier promotion programs.
  • Drove revenue through cross-selling software solutions(Workspace, Android Enterprise, GCP) alongside hardware devices.
  • Increased B2B sales potential by launching a targeted website and generating £350,000 in leads in its launch week.
  • Empowered channel partners and internal sales teams with a comprehensive B2B training portal and tailored training initiatives.
  • Developed and implemented sales strategies for a team of 5 field sales managers to expand Pixel for Business visibility.

Hardware Distribution Sales Manager - EMEA

Google UK Ltd
London
08.2019 - 01.2022
  • Oversaw all facets of sales for 2 key UK distributors (sell-in, promotions, sell-out), leading to a 3x YoY revenue increase to ~£10,000,000 and a 15% partner efficiency improvement.
  • Develop and execute sales strategies and plans with distributors to achieve £XXXm revenue targets for Pixel, Nest, and Fitbit products.
  • Negotiate £XXm sell-in targets, promotional activities, and pricing to maximize sales and optimize margins.
  • Design and manage co-marketing campaigns with distributors to increase brand awareness(10%)
  • Communicate product launches, updates, and marketing materials with distributors ensuring alignment with Google's overall messaging which let to an increase in efficiency by 23%
  • Enable distributors with resources and training to effectively sell and promote Google hardware products.

Regional Channel Sales Manager

G Suite, Google Cloud Google India Pvt Ltd
Delhi, India
05.2016 - 07.2019
  • Drove substantial revenue growth for Google Cloud's SMB channel in India, generating ~$10Mn in revenue within a highly competitive market.
  • Orchestrated strategic partnerships within India's SMB market, propelling the adoption of GCP and G-Suite solutions.
  • Developed and executed high-impact channel initiatives (programs, incentives, enablement) that empowered hundreds of partners across India, fostering widespread adoption.

Channel Sales Representative

Optimum Infotech Pvt Ltd, Google
Delhi, India
05.2015 - 05.2016
  • Inbound Sales Metrics : Revenue Impact : $1Mn
  • Effectively sell Google Apps for Work to prospective clients across India & International Markets.
  • Expand Google Apps product business by identifying and launching key strategic partnerships.
  • Drive business growth and over-achieve goals by leading customers through a business cycle in collaboration with Partners.
  • Assisted clients throughout sales process and provided after-sales support to assess satisfaction and resolve problems.
  • Capitalized on customer up-sell opportunities resulting in 40% increased revenues.

Sales Manager

Zomato
Delhi, India
11.2014 - 05.2015
  • Effectively search, generate leads and list prospective restaurants in South Delhi region.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Managing end-to-end client relationships including pitching, negotiation, contracting, billing/invoicing, payment collection, graphic design support, campaign activations, result tracking and troubleshooting.
  • Sold advertising spaces on Zomato to over 80 clients in 7 months.
  • Generated revenue : 9 Lakh INR. Over-achieved revenue targets by 180% from January - May, 2015.
  • Mentored 10 new Sales Representatives on effective sales techniques while approaching restaurant clients.

Education

Bachelor of Science - Physics

Mumbai University
Mumbai, Maharashtra

Skills

  • Channel partner support
  • Google Workspace
  • New Business Development
  • Sales and marketing
  • Sales Cloud proficiency
  • New business generation

Accomplishments

  • Mentor, University of Greenwich - Professional support, academic support, cv building, networking opportunities & personal development
  • Mentor, Humanitarian Ventures Accelerator, World Food Program - Support ventures and solution providers: Startups, businesses, or innovators with technology-driven solutions that address pressing challenges faced by humanitarian actors.
  • Mentor, GrowthMentor - One-on-One Guidance, Industry Insights, Problem-Solving Support, Goal Setting and Strategy and an accountability Partner for startups.

Timeline

B2B Hardware Sales Lead - UK

Google
02.2022 - Current

Hardware Distribution Sales Manager - EMEA

Google UK Ltd
08.2019 - 01.2022

Regional Channel Sales Manager

G Suite, Google Cloud Google India Pvt Ltd
05.2016 - 07.2019

Channel Sales Representative

Optimum Infotech Pvt Ltd, Google
05.2015 - 05.2016

Sales Manager

Zomato
11.2014 - 05.2015

Bachelor of Science - Physics

Mumbai University
SARANG ARORA