Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic

Sarah Williams

Marketing Director
Stoke on trent

Summary

Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. A talent for navigating challanges, high energy collaborative approach and commitment to excellence. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organisational goals.



Overview

16
16
years of professional experience

Work History

Marketing Director

Cottage Delight Limited
09.2020 - Current
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Created content and promotional materials to drive engagement and conversions.
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Built strong relationships with industry professionals and influencers.
  • Collaborated with cross-functional teams to develop innovative product launches and promotions.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Mentored junior team members, fostering professional development within the organization.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
  • Evaluated competitor activity to inform strategic decision-making within the marketing department.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Managed marketing budget for maximum ROI.
  • Directed trade show participation, maximizing exposure for company products and services.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Fortified competitive advantage by conducting thorough market research and competitor analysis to inform strategic decisions.
  • Spearheaded comprehensive rebranding initiative, resulting in enhanced market positioning and brand recognition.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Led cross-functional team to launch new products successfully, ensuring alignment with customer needs and market trends.
  • Negotiated advantageous contracts with vendors and service providers, reducing marketing costs while maintaining quality.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Head of Product, Design and Marketing

Cottage Delight Limited
10.2016 - 08.2020
  • Drove adoption of best practices for project management within the organization as a whole by introducing standardized processes and documentation methods.
  • Collaborated with sales and marketing teams to develop go-to-market strategies that maximized revenue potential.
  • Conducted market research to identify new opportunities for growth, leading to the introduction of successful new products.
  • Regularly reviewed competitor offerings to ensure our products remained at the forefront of industry trends and innovations.
  • Managed vendor relationships for cost-effective sourcing of materials and components, reducing production costs.
  • Championed innovative solutions by encouraging open dialogue among team members and embracing experimentation.
  • Mentored junior team members in best practices for product management, fostering a culture of continuous improvement.
  • Negotiated contracts with suppliers and manufacturers, securing favorable terms that benefited both parties involved.
  • Oversaw budget allocation for product development projects, ensuring optimal resource utilization.
  • Established clear product vision and strategy, aligning business goals with customer needs.
  • Built strong relationships with key stakeholders across departments, enhancing collaboration on critical projects.
  • Implemented data-driven decision-making processes, improving overall product performance and competitiveness.
  • Presented insights from user feedback analysis at key meetings which resulted in actionable improvements being implemented quickly.
  • Led cross-functional teams for successful product launches, resulting in increased market share and customer satisfaction.
  • Developed comprehensive roadmaps to guide product development from ideation to launch, ensuring timely delivery.
  • Developed product documentation to communicate upcoming features and products to internal teams.
  • Analyzed metrics to measure product performance.
  • Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
  • Coordinated project planning and execution with team members and team leads.
  • Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Coordinated design meetings and decisions with internal departments and teams.
  • Directed planning and budgeting efforts.
  • Set goals and formalized policies to maximize team performance and keep project on-task.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Brand Manager

Cottage Delight Ltd
11.2009 - 10.2016
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Enhanced brand recognition by developing and executing targeted marketing campaigns.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
  • Mentored junior team members, fostering professional growth and development within the department.
  • Researched and identified new opportunities for product and brand development.
  • Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
  • Boosted product sales with innovative promotional strategies and attractive packaging designs.

Education

Bachelor of Arts - History And Law

Staffordshire University
Stoke On Trent
04.2001 -

Skills

Problem-solving

Leadership

Negotiation

Creative and innovative

Change Management

Cross functional collaboration

Continuous improvement

Marketing strategy development

Budget Management

Strategic Business planning

Analytical skills

Strategic planning and alignment

Key decision making

Communications management

Software

Microsoft Office Suite

Microsoft 365

Canva

Power BI

Timeline

Marketing Director

Cottage Delight Limited
09.2020 - Current

Head of Product, Design and Marketing

Cottage Delight Limited
10.2016 - 08.2020

Brand Manager

Cottage Delight Ltd
11.2009 - 10.2016

Bachelor of Arts - History And Law

Staffordshire University
04.2001 -

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Sarah WilliamsMarketing Director