Sarah Taylor
Bungay,Norfolk
Summary
Ambitious and committed marketing professional with background in developing and delivering marketing campaigns through strategic thinking, market research and collaboration. Creative, friendly and communicative team player and leader. Proven success in campaigns, both client and agency side, by delivering on KPI's.
Overview
12
12
years of professional experience
Work History
Marketing Executive
Greene King
Bury St Edmunds, Suffolk
03.2024 - Current
- Working closely with key sports partners to strengthen customer association between Greene King IPA and sport - securing valuable media coverage as well as promotion with our grocery customers, driving growth and delivering on KPI's.
- Organic social media management, using targeted boosting to overdeliver on reach and engagement targets. Also coordinated and worked closely with our agency on paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Developing our Proud To Pitch In campaign that sees grants of up to £4,000 going to grassroots sports clubs off the back off the pandemic. The beneficiaries of this campaign is currently estimated to be around 60,000 people. I've streamlined the application process to make applying easy and straight forward for clubs. A big challenge was driving awareness within the business to encourage staff advocacy - by inviting key stakeholders including our CEO and Directors onto the voting panels has really helped the campaign to pick up some traction. We are finalists at the upcoming Pride of Greene King awards for our work within the community which I think is a huge testament to the work continues to go into this campaign.
- Guided agencies to create award winning content campaigns based on consumer insights.
- Managing NPD projects to keep up with customer shopping habits, delivering incremental volume and overhead recovery, benefitting our bottom line.
- Reducing marketing expenditures by streamlining workflows, saving us thousands of pounds in our annual budget to be spent on more valuable activity.
Luxury Brand Manager
We Are Vision
Woodbridge, Suffolk
04.2017 - 02.2022
- Website development for the business as well as for clients - creating and implementing a strategy to rank higher on Google.
- Delivering campaigns for clients, from pop up shops in Harrods to full shop fits in Budapest airport. Some jobs were extremely high stress with tight lead times so working well under pressure was key.
- Keeping an eye our client competitor activity to identify market opportunities and trends. Presenting innovative ideas to key stakeholders to win campaigns.
- Working closely with suppliers to make sure clients are getting the best value out of their budget while ensuring profitability for We Are Vision.
Visual Merchandising Supervisor
Debenhams
Ipswich, Suffolk
12.2015 - 04.2016
- Consulted with regional and store managers to ensure store performance was always considered in merchandising plans.
- Promoted seasonal products and trends through window and in store displays to uplift sales.
- Managed my team and delegated tasks appropriately to meet deadlines for new product launches, seasonal window updates and in store promotions.
- Assisted department managers to make sure display standards were upheld and the customer journey was well considered.
- Planned aesthetically pleasing displays to showcase company products and capture new sales.
- Attending daily sales meetings to help identify areas of the store that might require additional support or attention.
Regional Display Assistant
Coes
Ipswich, Suffolk
09.2012 - 07.2015
- Reviewed product and department performance on periodic basis to refine merchandising strategies.
- Oversaw product shoots with external photographer for marketing campaigns and website content.
- Increased sales potential, liaising with marketing and social media teams to integrate displays into current campaigns.
- Designed and hand crafted props for renowned window displays which would gain press coverage in local newspapers as well as national coverage in Drapers magazine.
- Anticipated and planned for department seasonal needs.
Education
Diploma of Higher Education - Art & Design
Suffolk New College
IpswichA Levels - Textiles, Art, Photography & Film Studies
Suffolk One
IpswichGCSEs - Maths, English Literature, English Language, Chemistry, Biology, Art, Drama, Geography, Food Tech
Hadleigh High School
IpswichSkills
- Direct marketing campaigns
- Strategic and critical thinking
- Creativity and innovation
- Research
- Partnership marketing
- Budget development and management
- Design skills in Photoshop and Illustrator
- Collaboration
- Communication
- Social Media
Affiliations
- Cooking, Gardening, Walking, Interiors
References
References available upon request.
Timeline
Marketing Executive
Greene King
03.2024 - Current
Luxury Brand Manager
We Are Vision
04.2017 - 02.2022
Visual Merchandising Supervisor
Debenhams
12.2015 - 04.2016
Regional Display Assistant
Coes
09.2012 - 07.2015
Diploma of Higher Education - Art & Design
Suffolk New College
A Levels - Textiles, Art, Photography & Film Studies
Suffolk One
GCSEs - Maths, English Literature, English Language, Chemistry, Biology, Art, Drama, Geography, Food Tech
Hadleigh High School
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