Summary
Overview
Work history
Education
Skills
Timeline
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Sarah Pye

St Helens,Merseyside

Summary

Dynamic and results-driven sales manager with a proven track record of success in the on-trade sector, seeking to leverage existing industry experience and strategic leadership skills to drive revenue growth and market expansion for a forward-thinking company. Proficient in developing and executing innovative sales strategies, cultivating strong relationships with key accounts and committed to delivering exceptional customer service. Ready to contribute to the success and profitability of a dynamic organisation in the on-trade sector.

Overview

12
12
years of professional experience

Work history

Property Investment Consultant

Elite Realty Invest
Liverpool, Merseryside
01.2024 - Current
  • Provide expert advice and guidance to clients on Property Investment opportunities including; residential, serviced accommodation, assisted living and off-plan developments.
  • Conduct thorough market research and analysis to identify potential investment properties that align with clients financial goals and risk tolerance.
  • Develop personalised investment strategies tailored to clients needs, considering factors such as budget, location preference and expected returns.
  • Negotiate purchase agreements and other contractual terms on behalf of the clients to secure favourable investment deals.
  • Collaborate with property developers, financial advisors, solicitors and other stakeholders to facilitate smooth transactions and ensure compliance with legal and regulatory requirements.
  • Provide ongoing support and guidance to clients through the property investment process, including property management, rental income optimisation and portfolio diversification.

Head of Sales

Eden Mill
National
06.2021 - 12.2023
  • Developed and Implemented sales strategies, plans and budgets to achieve sales targets and business objectives in alignment with Eden Mills overall goals, managing full P&L responsibility.
  • Lead and mentored a high-performing sales team, providing guidance, coaching and support to maximise individual and collective performance.
  • Built and developed strong relationships with Key Accounts, Wholesalers, Export Distributors, Retailers and Industry partners, to drive sales growth and secure prominent placement of Eden Mill products in the market.
  • Identified New Business Opportunities, market trends and consumer preferences to expand Eden Mills market share and presence across domestic and international markets.
  • Channel lead on NPD initiatives, collaborating closely with cross-functional teams to conceptualise, develop and launch innovative products in line with consumer demands and drive revenue growth.
  • Lead the implementation of ERP systems within the sales function, ensuring seamless integrations, optimisation of sales processes, and alignment with overall business objectives.
  • Collaborate cross-functionally with marketing, operations and finance teams to ensure seamless sales initiatives and deliveries.
  • Analyse sales performance and create business reports for board of directors, to keep all investors up-to-date with business performance.

Head of Trade Sales

Eden Mill
National
02.2020 - 06.2021
  • During my role as Head of Trade Sales, I managed to continue to grow our customer base & build relationship's with new clients during the Coronavirus Pandemic.
  • Lead the trade sales team, providing strategic direction, guidance and support to drive distribution and achieve sales targets across on and off trade channels.
  • Oversee the management of retail operations in branded Eden Mill stores ensuring exceptional customer service< effective merchandising and achievement of sales goals>
  • Drive e-commerce initiatives; including Eden Mill branded website digital marketing campaigns and online sales promotions, to increase website traffic, conversion rates and revenue direct to consumer sales. As well as third party e-commerce sites.
  • Represent Eden Mill at industry events, trade shows and festivals, fostering strategic partnerships and brand visibility within the drinks industry.

National Sales Manager

Eden Mill
National
04.2019 - 02.2020
  • Developed and executed a comprehensive National Account Sales strategy for the On-Trade sector, resulting in 300% growth in distribution & becoming Top Selling Gin in one of the UKs largest On Trade retailer.
  • Identified and prioritised Key On Trade accounts, managing the tender cycle with the greatest potential growth and ROI, establishing and maintaining relationships with key decision makers and influencers.
  • Negotiated contracts, agreements and promotional programs within National On Trade accounts to secure lsitings, drive sales and increase brand visbility.
  • Collaborated closely with internal cross-functional teams, including marketing, product development and operations, to develop customised solutions and initiatives to meet the unique needs of on-trade partners.
  • Represented Eden Mill at industry events


Northern Sales Manager

Little Mixers
North England & Scotland
10.2018 - 04.2019
  • Maintained regular contact and strong relationships with existing customers by providing comprehensive support.
  • Launched New Product into UK On Trade.
  • Identified and qualified new sales prospects to continually meet targets.
  • Achieved exceptional client satisfaction feedback and ratings.
  • Monitored sales team performance, providing effective training to help reach revenue and profit targets.
  • Carried out sales visits to current and prospective customers.

National Account Manager

Catalyst PLB
National
12.2017 - 10.2018
  • Devised and executed National Account sales strategies tailored to casual dining, pubs and leisure establishments in the on-trade for an agency portfolio, encompassing beers, wines and spirits.
  • Fostered and maintained relationships with pivotal on-trade accounts, to drive sales, expand distribution and elevate brand visibility.
  • Orchestrated negotiations for contracts, agreements and promotional programs with National On-Trade accounts, ensuring optimal listings, sales growth and heightened brand recognition within target markets.
  • Brands including: Larios Gin, Pampero Rum, Voss Water, Sobieski Vodka, Bottega Prosecco, Santa Rita Wines, Marie Brizard syrups & liqueurs, Estrella Galicia.

National Account Executive

Catalyst PLB
National
02.2017 - 12.2017
  • Assisted National Account Controller in managing Key National Accounts, including Stonegate, Wetherspoons, Greeneking, Revolution Bars and The Restaurant Group.
  • Supported the development and execution of strategic sales plans and initiatives to drive revenue growth and achieve business objectives.
  • Liased with internal departments, including sales, marketing and supply chain to ensure seamless execution of account plans and initiatives.
  • Conducted market research and analysis to identify trends and opportunities and threats within the market and competitive landscape.
  • Prepared sales presentations and reports for internal and external stakeholders to communicate account performances and insights.
  • Coordinated and participated in meetings and calls with clients to review performance, discuss opportunities and address challenges.
  • Managed administrative tasks, including pricing updates and account documentation, to ensure accuracy and compliance.

Brand Activation Executive

Catalyst PLB
North West England & North Wales
05.2016 - 02.2017
  • Managed a portfolio of On-Trade accounts in the North West England region, including pubs, bars, restaurants and hotels.
  • Developed and executed sales strategies to drive revenue growth, increase market share and meet sales targets within the on-trade sector.
  • Cultivated and maintained strong relationships with Key Accounts, negotiating contracts and agreements to secure listings and drive product sales.
  • Conducted regular visits to on-trade establishments to understand customer needs, provide product education and drive brand visibility and advocacy.
  • Collaborated with internal teams, including marketing and operations, to develop tailored solutions and promotions to meet the unique needs of the on-trade customers.
  • Prepared and delivered sales presentations and proposals to potential and existing clients, highlighting product features, benefits and value propositions.
  • Worked closely with Wholesaler regional account managers to ensure distribution throughout customer base is executed.

Sales Development Representative

PepsiCo
Northern England
08.2012 - 05.2016
  • Represented PepsiCo brands, including Walkers Crisps, Quaker Oats and Tropicanca Juice within the convenience channel.
  • Established and maintained strong relationships with key convenience store accounts, providing product education, promotional support and sales solutions.
  • Conducted regular store visits to monitor product availability, ensure proper merchandising, and driving distribution of NPD.


Team Streets Representative

PepsiCo
North England
01.2012 - 08.2012
  • Executed merchandising to optimise product visibility, placement and presentation in retail stores.
  • Built and maintained attractive product displays according to PepsiCo's brand guidelines and promotional objectives.
  • Increased SKU count through product merchandising and advising on fast selling products.
  • Coordinated with sales and marketing teams to implement promotional campaigns and launch new products effectively.
  • Agreed additional purchase points for PepsiCo products in store with store manager.

Education

Bachelor of Arts - Events Management

Liverpool John Moores University
Liverpool
/2008 - /2011

Diploma of Higher Education - Digital Marketing

Open University
/2020 - /2021

Diploma of Higher Education - Independent Travel Agent

Inteletravel
/2020 - /2020

WSET - Wines & Spirits Level 2

WSET
/2019 - /2019

Skills

  • Commercial planning
  • B2B sales, On Trade/ Off Trade/ Wholesale/ Discounter
  • B2C sales, E-commerce/ Retail/ Investors
  • Negotiation expertise
  • Profit & revenue-generating sales strategies
  • Customer Relationship building
  • Data analysis, understanding trends and statistics
  • Sales team line management
  • Account management
  • Sales territory growth

Timeline

Property Investment Consultant

Elite Realty Invest
01.2024 - Current

Head of Sales

Eden Mill
06.2021 - 12.2023

Head of Trade Sales

Eden Mill
02.2020 - 06.2021

National Sales Manager

Eden Mill
04.2019 - 02.2020

Northern Sales Manager

Little Mixers
10.2018 - 04.2019

National Account Manager

Catalyst PLB
12.2017 - 10.2018

National Account Executive

Catalyst PLB
02.2017 - 12.2017

Brand Activation Executive

Catalyst PLB
05.2016 - 02.2017

Sales Development Representative

PepsiCo
08.2012 - 05.2016

Team Streets Representative

PepsiCo
01.2012 - 08.2012

Bachelor of Arts - Events Management

Liverpool John Moores University
/2008 - /2011

Diploma of Higher Education - Digital Marketing

Open University
/2020 - /2021

Diploma of Higher Education - Independent Travel Agent

Inteletravel
/2020 - /2020

WSET - Wines & Spirits Level 2

WSET
/2019 - /2019

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Sarah Pye