Sarah McCarthy
London,BKM
Summary
Dynamic Marketing Manager with a proven track record at Sovereign Network Group, excelling in campaign management and all aspects of marketing. Expert in brand management and market analysis, I drive customer engagement through innovative strategies, achieving significant lead generation and enhancing brand visibility. A collaborative leader, I inspire teams to exceed targets and deliver impactful results.
Overview
19
19
years of professional experience
Work History
Marketing Manager
Sovereign Network Group
01.2016 - Current
- Company Overview: Network Homes is currently merging with Sovereign Housing. Network Homes own and manage 20,000 homes across London, Hertfordshire and the South East.
- To develop, lead and implement all marketing activities.
- Work with the sales team to deliver leads and achieve sales targets.
- Developing marketing strategies and implement them.
- In conjunction with the Sales Managers prepare, implement and maintain effective sales material.
- I am responsible for a range of marketing campaigns from initial concept ideas through to launch date which includes briefing agencies to produce brochures, advertising, sales websites, CGI’s, photography and hoarding.
- Effectively use digital channels.
- I work with an external PR company to generate press releases; we look at different angles to attract journalists.
- Social influencers to sell the lifestyle and the development.
- Utilise the show apartments in the best way and organise open day events.
- I manage two Marketing Officers monitoring their performance and ensure that targets are achieved.
- I provide leadership and coaching.
- Attend housing events, which includes organising the event stand, the marketing material and the promotional items.
- To help set the marketing brand for the company in line with its business and marketing objectives.
- To implement brand guidelines and make sure this is apparent in our marketing material.
- Building relationships with creative agencies, web design, signage, website portals – all external companies.
- Run regular meetings to discuss results and tactics.
- Maintain a broad overview of business challenges and adopt strategies to drive the business forward.
- Network Homes is currently merging with Sovereign Housing. Network Homes own and manage 20,000 homes across London, Hertfordshire and the South East.
Marketing Manager
Fresh Student Living
07.2015 - 09.2015
- Company Overview: Fresh Student Living is a successful and growing business that manages in excess of 40 private student accommodation buildings spread throughout the UK.
- Support the Head of Marketing to refine and develop marketing plans.
- Line manage a Senior Marketing Executive who supports me in day-to-day work.
- To compare and analyse letting performance against booking targets, enquiries, and web traffic.
- Understand floor plans and architectural drawings and use them to plan marketing requirements hoarding and scaffolding advertising.
- Advise on marketing suite locations and organise interior designers.
- Ensure the website is updated to reflect changes in availability, update images, text and calls to action.
- Manage all web portals and provide statistics on return on investment.
- Manage relationship with external clients so they are aware of all stages of the marketing plan and campaigns.
- Ensure budgets are monitored and all marketing activity is kept within budget.
- Monitor the use of social media so that we are engaging at the right level with our target audience.
- Plan media schedules with an external media agency.
- Brief creative agency all types of marketing literature.
- Fresh Student Living is a successful and growing business that manages in excess of 40 private student accommodation buildings spread throughout the UK.
Marketing Communication Executive UK and EI
Sharp Business Systems
01.2015 - 07.2015
Marketing Campaign Manager
Genesis Housing Association
10.2006 - 10.2014
- Company Overview: Genesis provides homes and services throughout London and the South East. Genesis is part of the G15 group, which represents the 15 largest housing associations and current owns or manages over 45,000 homes.
- Attract and retain potential leads through engaging and responsive integrated B2C marketing campaigns.
- Project management – responsible for a range of marketing campaigns from initial concept ideas through to launch date.
- Preparing marketing briefs and communicating this to a range of external agencies – media planners, PR agency, design agencies, interior designers, photographers, website agencies, event organisers and signage companies.
- Ensure that the marketing collateral was targeted appropriately to the audience in terms of brand positioning and tone of voice, as well as complying with Housing Association guidelines.
- Responsible for producing a range of different material – brochure, leaflets, posters / billboards, POS, signage, emails, video, advertisements online, offline and radio.
- As campaign manager I had to make sure the marketing activity was carried out cost effectively and followed a schedule within the agreed timescales.
- Regularly update copy and photography on the company website and external websites such as Zoopla.
- Developed events plans for housing shows that we have participated in.
- I have had to engage services to deliver the event successfully, build microsites and monitor the success of the event.
- Regular meetings with external agencies to discuss results and evaluate marketing activities.
- Monitor and measure the success and effectiveness of the marketing, website through Google analytics, and promotional activities to see how successful the lead generation was and whether the objectives were being met.
- I would need to judge if the key messages were working or if the campaign needed to be adjusted.
- Results were reported through CRM which I updated on a regular basis, to allow continuous assessment of a campaign and to record the response and ROI.
- I was also responsible for pulling off data from CRM to use for email campaigns.
- Genesis provides homes and services throughout London and the South East. Genesis is part of the G15 group, which represents the 15 largest housing associations and current owns or manages over 45,000 homes.
Marketing & Communications Executive
Kimal Plc
Marketing Assistant EMEA
Herbalife Europe Limited
Production Controller
Scorpio Multimedia
Production Controller
H. Bauer Publishing – Bella magazine, Bella Cookbook
Editorial Assistant
Turret Rai Plc – Slimmer magazine
Production Assistant
TPD Publishing – Microsoft
Education
Mini MBA - Marketing
Mark Ritson
04.2024
Digital Marketing Diploma - Website Optimization, Content Marketing, Social Media Marketing, SEO, Paid Search, Display & Video Advertising, Email Marketing, Analytics, Digital Strategy
Digital Marketing Institute
CAM Diploma - Managing Consumer Behaviour, Sales Promotion and Direct Marketing, PR and Advertising, Integrated Marketing
Chartered Institute of Marketing
CIM Introduction to Marketing -
B.Sc. (Hons) - Media Studies
Skills
- Digital marketing
- Brand management
- Market analysis
- Campaign management
- Content creation
- Customer engagement
Languages
- French, B1
- Japanese, beginner
Timeline
Marketing Manager
Sovereign Network Group
01.2016 - Current
Marketing Manager
Fresh Student Living
07.2015 - 09.2015
Marketing Communication Executive UK and EI
Sharp Business Systems
01.2015 - 07.2015
Marketing Campaign Manager
Genesis Housing Association
10.2006 - 10.2014
Marketing & Communications Executive
Kimal Plc
Marketing Assistant EMEA
Herbalife Europe Limited
Production Controller
Scorpio Multimedia
Production Controller
H. Bauer Publishing – Bella magazine, Bella Cookbook
Editorial Assistant
Turret Rai Plc – Slimmer magazine
Production Assistant
TPD Publishing – Microsoft
Mini MBA - Marketing
Mark Ritson
Digital Marketing Diploma - Website Optimization, Content Marketing, Social Media Marketing, SEO, Paid Search, Display & Video Advertising, Email Marketing, Analytics, Digital Strategy
Digital Marketing Institute
CAM Diploma - Managing Consumer Behaviour, Sales Promotion and Direct Marketing, PR and Advertising, Integrated Marketing
Chartered Institute of Marketing
CIM Introduction to Marketing -
B.Sc. (Hons) - Media Studies
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