Sarah Lawrence
Preston ,Lancashire
Summary
Driven and ambitious individual with over 20 years of the soft drinks industry.
Experienced Account Manager offering proven track record of working with customers to achieve solutions and drive company growth. Skilled in networking with industry professionals to grow and maintain customer base delivering company objectives.
Overview
24
24
years of professional experience
Work History
Account Executive- BD Regional Accounts
CCEP
Manchester City Centre
02.2024 - Current
- Manage a portfolio of accounts, ensuring strong relationships and service delivery.
- Responsible for driving revenue, volume growth, and client retention.
- Renegotiating new commercial terms with existing customers, as well as securing new business through tailored agreements.
- Tendering for new contracts directly with accounts and through procurement companies.
- Managed end-to-end invoicing processes, including invoice preparation, submission, and payment tracking.
- Collaborate with internal and external contacts to deliver tailored solutions for my customers.
- Deliver marketing solutions aligned with customers, and CCEP objectives within the parameters of their contract.
- Supporting with the planning and delivery of customer events.
Account Executive- New Business
CCEP
Blackpool/ Lake District, Lancashire/Cumbria
01.2016 - 02.2024
- New Business Territory Ownership, responsible for securing new business, assessing viability, and driving CCEP brands and products.
- Responsible for increasing revenue and growing brand distribution across existing CCEP customers and new customers.
- Responsible for placing viable CCEP equipment and ensuring compliance with equipment agreements using forecasting, data, and business knowledge.
- Working collaboratively with various internal CCEP teams to ensure a consistent approach for customers and that continued support is provided.
- Building and maintaining strong internal and external contact strategies.
- Collaborating with third-party contacts to gain leads, customer insights, support, and achieve CCEP targets.
- Presenting to customers and completing business reviews.
- Experienced in working within strict time constraints.
- Supporting CCEP trade exhibitions and events.
Account Executive- Grocery
CCEP
Preston/Chorley, Lancashire
10.2010 - 12.2015
- Responsible for ensuring that national agreements were activated in stores across the customer base.
- Agreed additional local displays on top of the National Plan to drive sales of CCEP brands, increasing volume and revenue.
- Presenting and delivering JBP's quarterly.
- Used specific store and geographical data to increase stock ordering for top-selling CCEP brands, to ensure maximum sales potential.
- Developed strong working relationships with key store contracts and internal customers.
- Working collaboratively with CCEP, in-store merchandisers to maximise availability.
AFH Sales Representative
CCEP
Bolton, Lancashire
10.2005 - 10.2010
- Totally manage territory to grow and maintain the distribution of CCEP's core and extended brand ranges across the customer base.
- Increased and maintained the CCEP equipment portfolio throughout the existing and new customer base, and drove compliance of equipment in accordance with direction.
- Presenting to customers on key objectives with a customer and business focus.
- Provided excellent customer service to ensure strong and lasting relationships, and to build company credibility.
- Meeting monthly, quarterly, and annual targets.
Sales & Customer Services Administrator
A G Barr Soft Drinks
Horwich, Bolton, Lancashire
06.2002 - 09.2005
- Resolved customer queries using in-depth product and service knowledge.
- Updated sales records promptly and precisely for reliable reporting.
- Responded to inbound customer email and telephone enquiries promptly to provide outstanding customer service.
- Provided reliable administrative support for the National Accounts sales team’s efficiency, including processing their invoices and keeping their budget spend up to date.
- Liaised with third-party contacts to ensure their orders were processed in a timely manner, in line with their customers' expectations.
Education
Higher National Diploma - Business Studies & Finance
Bolton University
BoltonNVQ Level 3 - Health & Science
Worsley College
ManchesterSkills
- Highly driven, with a strong growth mindset
- Reliable team player with a collaborative approach
- Highly organised and punctual
- Excellent interpersonal and networking skills
- Highly motivated to meet and exceed targets
- Experienced in account management, building, and maintaining customer relationships
Timeline
Account Executive- BD Regional Accounts
CCEP
02.2024 - Current
Account Executive- New Business
CCEP
01.2016 - 02.2024
Account Executive- Grocery
CCEP
10.2010 - 12.2015
AFH Sales Representative
CCEP
10.2005 - 10.2010
Sales & Customer Services Administrator
A G Barr Soft Drinks
06.2002 - 09.2005
Higher National Diploma - Business Studies & Finance
Bolton University
NVQ Level 3 - Health & Science
Worsley College