Sarah Goodchild

• I created Putting on a Show to fast-track the next generation of show creative directors, producers and backstage teams through a 12-week hands-on training program.
• A programme with over 30 industry experts and guest lecturers, the course provides practical, real-world experience.
• Participants master backstage production, shadow live event productions, and build lasting industry connections—gaining the skills needed to excel in the world of live events.

• As an Event Consultant, I am brought into agencies and brands to provide the strategic and creative expertise needed to deliver high-impact live experiences in-house.
• My role spans leading pitches, setting up internal processes, building creative and production project teams, setting budgets and developing event strategies that align with the brand objectives.
• I work closely with internal teams and project teams to establish best practices, guide and oversee projects from concept to execution, and ensure seamless integration of live experiences within broader marketing and brand storytelling efforts.
• I have extensive experience directing show-related projects, working with choreographers, set designers, and creative teams to shape compelling narratives and immersive formats.
• I manage talent and artist partnerships ensuring every event meets the highest creative and operational standards.
• Brands include Gay Times, Under Armour, Chanel, Facebook, Google, Microsoft, YouTube, Bacardi

• Company Overview: Layered Reality is a pioneering entertainment company that places audiences at the heart of the story
• I was the Project Director on a Layered Reality production at the Tower of London, created in partnership with Historic Royal Palaces
• Opening in November 2022 and running until March 2025, the experience combined theatre, Virtual Reality, Augmented Reality, and full-sensory interaction
• The production was awarded the Tripadvisor Travellers' Choice Award
• Layered Reality is a pioneering entertainment company that places audiences at the heart of the story

• As the founder and Head of AMV Live, I led a full-service event production team within AMV BBDO, delivering award-winning live experiences for both agency clients and independent brands
• I was responsible for driving the strategic vision, creative development, and end-to-end execution of multiple events globally, ensuring each activation was a fully integrated piece of storytelling
• We collaborated closely with digital, social, brand partnerships, technology, and film teams along with the carefully curated vendors
• I led the strategy and execution of high-profile consumer and B2B experiences for global brands including Google, Bacardi, Mars, Smart Energy, and Virgin Holidays
• Managed multi-disciplinary teams and agency partners to deliver large-scale activations across multiple formats (Awards ceremonies, Consumer, B2B, Festivals etc)
• Developed and maintained strong relationships with event production teams, venues, and key industry stakeholders
• Ensured seamless integration of live experiences into broader marketing campaigns, maximizing brand impact and engagement
• Tracked and measured event performance, ensuring alignment with business objectives and KPIs
• Awards & Recognition: Grand Prix, Glass Lions, Cannes 2018, Titanium, Titanium Lions, Cannes 2018, Most Awarded Agency, Marketing Society for YouTube 2017 & 2018, Gold for Integrated Marketing Campaign, Evcom Live 2016, UK Agency of the Year, D&AD 2016

Google Pixel 3's Curiosity Rooms' -

• Winner at Campaign Experience Awards including 4 Golds, 1 silver, 2 bronze and the Grand Prix
• Google Pixel's Curiosity Rooms delivered in just eight weeks
• Five-week residency took place in the heart of London's Piccadilly Circus, at 55 Regent Street (the former Tower Records).
• Three floors of fashion, food and tech-themed experiences, it was designed to reconnect people to the magic of everyday life and showcase Google Pixel 3's features in fun, interactive and highly shareable worlds. Transforming a brand experience into a content engine as The Curiosity Room's impact travelling way beyond the physical four walls of the space

Events include -

• MSNBC News - 5 day Live broadcast and interactive event for the Obama Campaign during the Democratic National Convention in Charlotte, North Carolina
• MSNBC News - 5 day Live broadcast and interactive event for the Romney Campaign during the Republican National Convention in Tampa, Florida
• Mitt Romney - Election Night - Stage / Set Design Broadcast production event directly for Mitt Romney team in Boston
• SXSW Festival for America Airlines - America's biggest festival for music, interactive and film
• P&G Future Fabrics media event- fabric and fashion industry's most esteemed influencers including Giles Deacon
• Verizon Wireless - Multiple events at various cities within the USA

A small selection of events at Executive / Show Producer level listed below -

• Producer & Director - Launch of the Chuck II for Converse in Boston to the World's press. Choreographed show with multiple VIP speakers.
• Producer/Director - Entertainment Marketing influencer event launching new Chuck II for Converse in NYC. Featured big name dj's, Comedy Emcee, LA band Ho99o9 and collaborative painting with graffiti artist Para followed by venue wide paint fight.
• A one month immersive space for a luxury fashion label within Soho, NYC
• Converse 'Made By You' event brought together 100 VIP curated global influencers from the art, music and style world to celebrate a unique collaborative project for Converse, curated by the legendary Glenn O'Brien in NYC
• Elle Style Awards at a secret London location
• Brit Awards / Universal after party
• Harry Winston -London Ultimate Adornments collection launch & Guidelines
• APR / Kelly Rowland / TW Steel launch event - London
• Persol Sunglasses - Capsule exhibition show in New York City
• Hope Relay for the Olympics
• P & G - various including Beauty Awards in London
• Eurostar 20th Anniversary - 4 hour theatrical performance for 1,600 people for two nights at The Circus Space, London
• 4 day Festival of Style for Harvey Nichols

I was responsible for all elements of the ATCO PSA World Series Final. I was tasked to deliver a dramatic event and raise the profile of squash broadcast live on Sky TV.

Scope included a 5 night event, the lead up PR campaign, stunt events, website, trophy, film footage, marketing and other elements.

Product Launches, Promotional / Experiential events and roadshows, Festivals, Private Events, PR events, Film shoots

Company Overview: Professional Full Time Theatre Company based in Sydney, Australia - resident at 'The Lock Up' in Central Surry Hills

The National Theatre, RSC, English Shakespeare Company & various TV/Commercials.