Sarah Ellis

Revenue & Business Leadership

• Oversee £50m+ revenue across three core business areas: Sales, Staircasing, and Equity Loans.
• Drive new business partnerships and establish strong relationships with Housing Associations, Registered Providers, Investors, Financial Advisors, and Solicitors.
• Develop and execute sales and marketing strategies for shared ownership, leasehold equity growth, and resale markets.
• Lead financial forecasting, budgeting, and operational strategy to maximize profitability and efficiency.

Operational & Customer Experience Excellence

• Implement high-level reporting to track department performance, identify challenges, and provide strategic solutions.
• Spearhead digital transformation, incorporating automation, ID verification, and customer information systems to enhance efficiency.
• Manage high-arrears sales and problematic building safety cases, ensuring compliance, customer support, and financial stability.
• Oversee customer education initiatives, delivering webinars, podcasts, and marketing campaigns to empower leaseholders.

Leadership, Public Engagement & Diversity Advocacy

• Lead and develop a multi-disciplinary team across the Aftersales division, fostering a high-performance and results-driven culture.
• Present at B2B & B2C conferences including National Housing Group, Affordable Home Ownership, National Housing Federation, and London Home Show.
• Chair the A:Gender network, leading initiatives, sector-wide discussions, and events on gender equality, social change, and workplace inclusion.

Metropolitan Thames Valley Housing | 2020 – 2022

• Built a thriving Resales team, overhauling operations to increase customer satisfaction and revenue.
• Introduced third-party clients, driving additional revenue streams and enhancing account management.
• Led the rollout of EWS1 legislation, ensuring compliance and mitigating risk for leaseholders and the business.
• Managed the successful rollout of lease extensions, improving financial opportunities for leaseholders.
• Mentored and developed new managers, supporting their leadership growth.

• Ensured seamless site setup and legal compliance for new developments, enabling successful transactions.
• Negotiated “no sale, no fee” legal agreements during the Covid-19 crisis, allowing continued sales when lending was paused.
• Collaborated with developers and solicitors to meet legal compliance deadlines and plot sale targets.

National Estate Agency Start Up - Shared Ownership New Build

• Launched a Shared Ownership department within a national estate agency, achieving record-breaking sales within three months.
• Managed a team of 10 professionals, including FCA-regulated financial advisors.
• Built strong business partnerships with Housing Associations & Registered Providers.
• Delivered a 75% increase in revenue through strategic sales and mortgage opportunities.

Contact Centre Sales

• Played a key role in sales operations and business management, working closely with the Operations Director.
• Provided leadership and guidance across contact centre sales functions.

Consistently exceeded sales targets and managed customer relationships effectively.

Built strong client relationships, successfully placing candidates in property and financial sectors.

Led a conveyancing team, ensuring smooth legal transactions for property purchases and sales.