Sarah Cairns
Senior Director ASDA.com
Huddersfield,United Kingdom (+44)
Summary
Results-orientated Senior Director with proven record of empowering leadership. Monitors long- and short-term objectives while leading large teams to achieve their customer centric goals. Large scale strategic and transformation management a specialty, passionate about coaching colleagues to deliver excellence and achieve their maximum potential.
Overview
11
11
years of professional experience
Work history
Senior Director ASDA.com
Asda
Leeds, West Yorkshire
06.2022 - Current
- Leading and evolving a multi-disciplinary team of 90 to deliver a range of projects across the ASDA.com eCommerce strategic portfolio to achieve a £3bn per annum sales line and successfully growing the brand to number 2 in the online grocery market
- Managing 6 distinct ASDA site propositions, including Online Grocery, marketplace, DSV and white label (including concurrent traffic, conversion and growth strategies), with the aim of enabling an additional £1bn in growth in a 3-5 year timeline.
- Delivering a 50m monetisation profit line per annum, defining and executing business development initiatives to drive client experience and maximise multi year revenue
- Reporting into the COO and communicating & influencing to exec level stakeholder network on a daily basis.
- Business mentor and coaching specialist, investing in colleagues to drive their career development
- Recommended for internal high potential colleague development programme elevating colleagues from director level to VP & C Suite readiness
Acting Group Product Manager
Asda
Leeds, West Yorkshire
11.2021 - 06.2022
- On temporary secondment to facilitate launch and build of the full migration of ASDA's website technology from Walmart systems to best of breed market providers. Using a customer experience led approach to manage exit from existing infrastructure to new.
- Procuring multiple contracts in the £10m-£30m range (totaling a £100m spend) including SI partner, CMS, Search, Core Platform and Marketplace solutions
- Creating the foundations for organisational design to maximise efficiency in a new technology paradigm
- Supporting the development of a team to deliver on a vast migration project, from 0 colleagues to full team of 70 in a 3 month period.
- Establishing governance forums and practices to support a complex cross functional delivery as SI partner onboarded
Senior Programme Manager
ASDA
Leeds, West Yorkshire
09.2019 - 11.2021
- Using MSP approach in managing the creation and curation of strategic goals, including tracking of project health, risk and cross dependencies to enable a 5 year eCommerce transformation plan worth £500m+
- Aided senior leadership by collecting and analysing data, generating reports for continuous improvement or corrective action planning.
- Took a customer led approach to define an organizational structure and ways of working that enabled the 5 year strategic plan
- Outside of primary responsibility, led a team of 20 on a project enabling priority access to food home delivery to 450k customers during the height of COVID, awarded a British Empire Medal by the Queen as a result.
E-Commerce Product Manager
ASDA
Leeds, West Yorkshire
09.2015 - 09.2019
- Consulted with product development teams to enhance offerings based on customer data, landing features that delivered £30m in sales
- Worked across a variety of squads, including CMS, PIM, Search and Personalisation. Delivered IGD award winning recipes feature, full site redesign & implementation of new CMS, PIM and DAM systems.
- Took ownership of the CRO strategy for Online Grocery, using AB & MVT approaches to optimise customer journeys and feature sets
- Coordinated design meetings and decisions across internal departments and teams, including concurrent multi disciplinary and cross functional projects
- Finalist in the Women of the Future Awards 2017 (Business)
e-Commerce Website Merchandiser
ASDA
Leeds, West Yorkshire
02.2014 - 09.2015
- Understanding the business wide food strategy and translating this into an on site/digital experience.
- Responsible for the fresh food product range (10k SKUs) on the Online Grocery website to deliver £300m in sales per annum
- Product data management, searchandising, taxonomy design and customer journey optimisation were key to the day to day, with 20-30 range launches per year
- Using Adobe Analytics for tracking of performance and ongoing optimisation against key metrics.
eCommerce Category Assistant
ASDA
Leeds, West Yorkshire
07.2013 - 02.2014
- Working within the fresh food range on the Online Grocery website, primarily responsible for product range curation (10k SKUs) and product data management
- Ensuring product data was accurate, relevant and up to date for 20-30 launches per year
eCommerce Administrative Assistant
Litecraft
09.2012 - 06.2013
- Managed the eBay outlet for Litecraft, choosing product range, photography and pricing
- Doubled revenue over a three month period.
Education
MSC - International Business & Management
Uni of Manchester
BSC - Management (Marketing Specialism
Uni Of Manchester
Skills
- Customer-centric approach to defining a clear, measurable set of strategic goals
- Managing success when a business uses a mix of waterfall and agile to deliver projects
- Communicating complex technology based problems and solutions to exec level
- Understanding of MSP practices
- Coaching and managing large teams, including specialists/experts
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline
Senior Director ASDA.com
Asda
06.2022 - Current
Acting Group Product Manager
Asda
11.2021 - 06.2022
Senior Programme Manager
ASDA
09.2019 - 11.2021
E-Commerce Product Manager
ASDA
09.2015 - 09.2019
e-Commerce Website Merchandiser
ASDA
02.2014 - 09.2015
eCommerce Category Assistant
ASDA
07.2013 - 02.2014
eCommerce Administrative Assistant
Litecraft
09.2012 - 06.2013
MSC - International Business & Management
Uni of Manchester
BSC - Management (Marketing Specialism
Uni Of Manchester
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