Highly creative ideator and business developer with strong problem solving, research and writing abilities. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in building relationship networks and exceeding targets with a results-driven approach.
Overview
25
25
years of professional experience
Work History
Director
Café Kawai
Musselburgh, East Lothian
03.2022 - Current
Developed comprehensive business plan with additional plan for a brick and mortar establishment with three, five and ten year financial projections.
Created the logo and graphics for website.
Wrote all creative copy for website, advertising and promotions.
Managed daily operations by overseeing financials and key performance indicators.
Negotiated with suppliers to reduce costs and achieve stable supply chains.
Strategised long-term business needs, driving customer feedback to deliver ongoing process improvements.
Designed business strategies to obtain short and long-term goals for company.
Developed strategic partnerships to expand client base.
Supported marketing strategy and advertising initiatives that built brand awareness and reputation.
Established professional relationships with business partners and shareholders to promote trust, rapport and reliability.
Advertised merchandise on Facebook, Instagram and Google to grow customer reach.
Optimised online sales by reviewing category growth opportunities and stock strategies.
Drove weight of purchase per customer by evaluating conversion tactics for subscribers and non-subscribers.
Created email marketing campaigns to enhance customer engagement and solicit feedback.
Researched and followed current online shopping trends for ordering new stock.
Oversaw storage, listing and dispatch of goods to maximise sales through different online platforms and outlets.
Buyers Agent (Director)
CC12twelve
Musselburgh, East Lothian
01.2021 - Current
Professionally represented overseas investors in complex negotiation with listing agents.
Developed close relationships with area realtors and promoted builders to boost referral network.
Coordinated appointments with prospective buyers via online video conferencing.
Ensure adherence of leases and contracts.
Verified completion of legal formalities prior to closing dates.
Generated lists of properties compatible with buyers' needs and financial resources.
Counselled new buyers to enhance sales opportunities.
Generated leads to bring in new client revenue and improve bottom-line profitability.
Contacted and converted potential clients via telephone, email and in-person enquiries.
Maintained client records in CRM systems, ensuring streamlined data processes for maximum efficiency.
Closed complex, lucrative deals with new customers.
Influenced key decision-making and established trust with stakeholders.
Drew on understanding of key markets to push development of business strategies.
Designed strategy to win new business and maximise selling opportunities among existing clients, achieving lucrative results.
Prepared and delivered winning client proposals, business presentations and sales pitches to C-level executives.
Account Manager
Kate Somerville
Glendale, California
09.2006 - 06.2010
Turned an underperforming cosmeceutical concession into the third highest grossing in the region in first eight months of performance, despite being one of the smaller stores.
Served on innovation board at HQ in Beverly Hills.
Created the concept for a SPF Makeup-setting Spray, which resulted in a permanent addition to their product line.
Determined client needs to help tailor onboarding experience and identify cross-selling opportunities.
Developed account growth strategy by identifying opportunities with existing accounts.
Engaged customers in regular communications by acting as assigned point of contact.
Visited other retail locations to determine needs, set up business and provide training.
Contacted prospective clients and warm leads to generate new customers.
Trained team of eight to exceed targets and effectively retain accounts.
Established robust advisor relationships with client stakeholders.
Collected customer feedback to help drive continuous improvement across products and service delivery.
Proposed new solutions to meet changing customer needs and objectives to offer added value.
Upsold and cross-sold complementary products to help boost revenue.
Oversaw account growth sales activities from inception to contract.
Investigated low-performing accounts and adapted strategy to support sales and retention.
Conducted market and competitor analysis to identify growth opportunities.
Addressed problems in proactive and knowledgeable manner to maintain and enhance client satisfaction.
Cultivated long-term relationships with clients to accurately quote pricing and terms to achieve customer objectives.
Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
Handled customer concerns and complaints to resolve issues and build loyalty.
Produced management team reports on account health and target delivery.
Retained existing customer accounts through consistent engagement and sales data analysis.
College Admissions Coordinator
Glendale Career College
Glendale , California
02.2003 - 08.2005
Provided confidential pastoral care and support to students.
Assisted students with physical disabilities, mental health concerns and learning difficulties access learning.
Answered incoming telephone calls and emails to clarify admissions policies and processes.
Followed established admissions processes and procedures, escalating critical issues to management.
Contacted prospective students via email and phone calls.
Headed strategy meetings to gather student information by coordinating with faculty members.
Updated and maintained admissions system and database, enabling real-time data access.
Coordinated auditions by overseeing audition rooms, managing faculty and guiding students.
Assisted with issuing and tracking of student communications, in line with regulatory requirements.
Recorded and processed enquiries and applications within stringent timelines.
Orchestrated open days to enhance mission awareness and highlight services.
Supported prospective students by answering questions and interpreting policies to alleviate overwhelm.
Confirmed all insurance benefits met standards of admissions as dictated by policy.
Collected, sorted and reviewed marketing information and produced timely corporate reports.
Oversaw intake and outtake processing and updates records to support accuracy.
Led streamlined scholarship auditions and managed from initial meeting to course registration.
Collaborated to develop and implement admissions policies for high-volume intake.
Orchestrated continued education and skills-based opportunities for staff development.
Completed preliminary paperwork for incoming and outgoing students.
Recruitment Consultant
Great People
Redondo Beach, California
05.1998 - 12.2002
Developed strong understanding of client companies' values, work culture, and environment.
Expertly negotiated salary requirements and finalised arrangements between client and candidate.
Monitored numerous job applications consecutively, qualifying and shortlisting responses to improve workflow efficiency.
Handled end-to-end recruitment processes, ensuring smooth and swift transactions from initial advert to job offer.
Maintained high suitability standards through diligent screening, interview and assessment processes.
Registered new candidates, developing wide-ranging database to meet client recruitment needs.
Attracted top candidates using a variety of marketing strategies.
Established positive relationships with prospective candidates through networking and regular communications.
Coached candidates through interview process to secure top roles.
Briefed candidates about responsibilities, salary and job benefits.
Conducted headhunting by identifying and approaching employed individuals to fill vacant positions.
Reviewed impact of selection techniques and made necessary improvements.
Offered advice to clients and candidates on pay rates, career progression and training.
Used sales and marketing techniques to attract business from client companies.
Prepared CVs and correspondence to forward to clients regarding suitable candidates.
Interviewed, assessed and matched prospective applicants with vacancies at client companies.
Advertised job vacancies through online platforms.
Worked towards exceeding targets agreed on with clients regarding number of candidates placed.
Education
Bachelor of Arts - Religion, Philosophy and Ethics
The Open University
United Kingdom
02/2023 -
Foundation Degree in Arts - Special Effects Make-up Artistry Film/TV
Joe Blasco Hollywood
Los Feliz
09/2001 - 09/2002
HNC - Communications in Europe
Edinburgh College (former Edinburgh’s Telford College)
Edinburgh
08/1996 - 08/1997
Highers - English, Art, Modern Studies, Media
Portobello High School
Edinburgh
08/1994 - 08/1995
Skills
Relationship management
Business development
Brand-building strategies
Promotional activity analysis
Proposal writing
Networking ability
Content writing
Research
Languages
Spanish
Intermediate
Additional Information
As a Freelance Make-up Artist from 1998-2022, any gaps in employment during these times are due to working in Film, TV and Events.
Timeline
Director
Café Kawai
03.2022 - Current
Buyers Agent (Director)
CC12twelve
01.2021 - Current
Account Manager
Kate Somerville
09.2006 - 06.2010
College Admissions Coordinator
Glendale Career College
02.2003 - 08.2005
Recruitment Consultant
Great People
05.1998 - 12.2002
Bachelor of Arts - Religion, Philosophy and Ethics
The Open University
02/2023 -
Foundation Degree in Arts - Special Effects Make-up Artistry Film/TV
Joe Blasco Hollywood
09/2001 - 09/2002
HNC - Communications in Europe
Edinburgh College (former Edinburgh’s Telford College)
08/1996 - 08/1997
Highers - English, Art, Modern Studies, Media
Portobello High School
08/1994 - 08/1995
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