Accomplished and highly organised business owner with a great breadth of management and marketing experience across the music and hospitality industries locally, nationally and internationally. I am highly adept at growing an engaged social media presence and have excellent copy and editorial skills. I am adaptable and practical, work well in a team as well as having vast experience of leading new projects and taking ownership of personally ensuring their success.
Experienced seamstress working with vintage fabrics to create one of a kind garments.
I have trained (Distinction in Advanced City and Guilds in Fashion Design) and continue to train and study with local and London based tailors and sewists, creating and developing my own patterns and designs.
I sell my pieces direct, via social media and in local, national and international creative spaces.
I manage my own accounts and use my years of marketing experience building business relationships to grow my brand and make and maintain a strong customer base.
Skills: Launch Manager · Business Development · Adobe Photoshop · Account Management · Art · Data Analysis · Analytical Skills · Social Media Marketing · Financial Analysis · Business Analysis · Accounting · Advertising
As one of three company directors, I set this restaurant up as a working example of how the catering industry could successfully become more conscious, sustainable and address the problem of excessive waste.
I managed front of house and kitchen teams, was in charge of stock takes and accounts and managed supplier relationships.
In addition to all that running a company entails, I oversaw Silo's branding (including website content and development), marketing (including writing and editing all copy), press presence and social media strategy. We ran several successful CTA campaigns via email and social media and grew our online presence of engaged followers very quickly (0-5K on Instagram in the first three months).
I built and maintained strong relationships with local producers, creatives, growers and brewers, regularly showcasing their work across social media. I also collaborated with the local chamber of commerce, artists (hosted AOH events) and national art charities such as NOA, as well as many other ethical and sustainable local businesses, both online and in person.
Skills: Launch Manager · Management · Business Development · Adobe Photoshop · Account Management · Analytical Skills · Social Media Marketing · Financial Analysis · Business Analysis · Accounting · Advertising
Joost was a peer to peer broadcast platform developed by the founders of Skype and Kazaa, Janus Friis and Niklas Zennstrom.
Universal were keen to utilise my years of experience launching and maintaining new and established music markets at MTV Networks Europe to set the branding, marketing placement, music policy and content of their channel on this platform.
As Launch Director, I was responsible for all content, playlists and oversaw the creation and production of all on screen idents and graphics.
As well as working directly with the heads at Universal labels such as Polydor and Island to develop suitable content for the platform, I managed a cross label team reporting directly to Janus and Niklas.
Skills: Launch Manager · Management · Music Programmer - Art Direction
Consultant Music Editor and Launch Director across all MTV UK channels.
Responsible for music policy, quantifiable viewer engagement, content research and playlist curation across all of the MTV UK channels.
For all channels I consulted on, the viewing figures increased and I achieved strong viewer engagement.
I launched several new channels, such as the 42 territory VH1 Europe and MTV Live. I was responsible for all creative and practical input on these channels, running production and scheduling teams.
I regularly produced and directed shoots at European music festivals such as Benicassim, Roskilde and Rock Am Ring, running teams of camera and sound technicians, as well as managing both the talent and public to create the best content for broadcast.
I became very adept at managing and developing the software scheduling systems and consulted on developing new software to better serve the curation needs of all music editors.
I built strong teams of music editors, working together to share creative ideas and create the most engaging content for the platforms.