Sarah B

• Global Head of PR for the Risk & Broking segment of Willis Towers Watson, I was responsible for external communications across specialty lines. The role involved media outreach both trade and national media to raise awareness of the capabilities and expertise across the risk & Broking business.
• Raising awareness of industry trends, to ensure our media profile staying ahead of competitors.
• Managed stakeholders across the business and supported key spokespeople in media outreach.
• Managed crisis situations for damage control and organisation reputation protection.
• Utilised analytics tools and third party suppliers to monitor media relations performance against competitors.
• Managed external PR agency to support PR activity across wholesale and retail business.
• Worked closely with marketing on integrated campaigns for stronger reach and impact.
• Ensured consistent messaging by working closely with internal communications to manage announcement timings and preserve brand unity.

PR Director responsible for stakeholder engagement programme and proactive med outreach for Aon Risk Solutions, Aon Global Broking and Aon Consulting across UK and supporting colleagues in EMEA.

Development of media strategy plans to support innovative product launches, marketing campaigns, white papers and business growth announcements.

Utilising external communications as a significant business resource to raise awareness of Aon expertise and knowledge.

One year maternity contract acting as Head of Corporate Communications for a leading purpose build student accommodation company.

Responsible for media outreach with property media, annual report development and media interviews with key spokespeople.

• Crafted compelling PR stories that garnered positive media coverage.
• Coordinated cross-departmental communication efforts, ensuring smooth information flow.
• Increased brand visibility by developing and implementing comprehensive communication strategies.
• Worked closely with marketing to provide PR support for marketing campaigns