SARA NOELLA OTIENO
london
Summary
Customer-focused stakeholder engagement and project management professional with over 13 years’ experience delivering complex programmes across FMCG, telecommunications and technology. Proven ability to manage diverse stakeholders, coordinate projects, resolve issues and deliver clear, timely communication in fast-paced environments. Experienced in building trusted relationships with customers, suppliers, agencies and internal teams, while managing project administration, compliance monitoring, accurate records, reporting and budgets. Highly organised, proactive and solutions-focused, with strong communication skills and excellent attention to detail. Passionate about delivering positive customer experiences and ensuring people feel informed, supported and listened to.
Overview
15
15
years of professional experience
Work History
Shopper Marketing Professional, Consumer B2C
GRACE FOODS UK
01.2026 - Current
- Lead the integrated marketing process and guide execution of multi-platform plans, ensuring cohesive customer satisfaction across all touch points and leveraging the brand promise.
- Managed multiple cross-functional projects, acting as the central point of contact between internal teams, external agencies, suppliers and retail partners to ensure successful project delivery.
- Managed customer and stakeholder enquiries, coordinating with commercial and operational teams to deliver timely resolutions and maintain positive working relationships.
- Coordinated project documentation, maintained accurate records, tracked campaign progress and ensured information was kept up to date across internal systems.
- Processed purchase orders, managed supplier invoices and monitored project budgets, ensuring financial accuracy and compliance with company procedures.
- Produced campaign reports, analysed performance data and identified opportunities to improve future project delivery and customer engagement.
- Collaborated with Brand, Sales, Commercial, Finance and Supply Chain teams to deliver integrated projects while balancing multiple priorities and deadlines.
- Monitored campaign compliance through retailer feedback, field reporting and performance reviews, working with stakeholders to resolve delivery issues and improve execution.
- Grace Foods UK is one of the UK's leading Caribbean food and beverage companies, managing a portfolio of well-known brands across major grocery, convenience, wholesale and cash & carry channels.
Brand Manager, Consumer B2C & B2B
TELKOM KENYA
07.2020 - 08.2023
- Lead the integrated marketing process and guide execution of multi-platform plans, ensuring cohesive customer satisfaction across all touch points and leveraging the brand promise.
- Led cross-functional projects involving internal teams, agencies and external partners, ensuring effective planning and successful delivery.
- Developed and implemented communication strategies that improved customer engagement and strengthened organisational reputation.
- Managed stakeholder relationships across multiple departments while coordinating project delivery and resolving operational issues.
- Managed annual budgets, monitored expenditure and ensured projects were delivered within approved financial parameters.
- Produced performance reports, analysed customer and campaign data and presented recommendations for continuous improvement.
- Telkom Kenya is the No.3 telecommunication provider in Kenya that provides communication platforms to over 3.5M Kenyans and partnered with several other partners to provide fibre services.
Shopper Manager, Reserve
EAST AFRICAN BREWERIES LIMITED (DIAGEO PLC)
06.2015 - 03.2019
- Track Reserve brand performance (Top 5 and balance weekly) and factors affecting sales. Interrogating shipment to sales team barriers.
- Coordinated national activation programmes involving agencies, sales teams and external stakeholders.
- Managed reporting, project tracking and stakeholder communications throughout programme delivery.
- Ensured activities complied with company standards and operational requirements.
- Analysed performance data and implemented recommendations to improve programme effectiveness.
- Managed the digital strategy to execution for Tusker and its brand executions, briefing and working with external agencies to deliver a digital execution for Tusker.
- Supported delivery of national marketing programmes through effective project coordination.
- Managed stakeholder communications across internal departments and external agencies.
- Assisted with budget management, reporting and project administration.
- EABL is a subsidiary of Diageo PLC is the Largest Alcoholic Beverage in East and Central Africa operating in a highly regulated market flagship brands.
Marketing Manager
DIMENSION DATA SOLUTIONS
09.2011 - 04.2015
- Develop and plan the execution of the internal and external brand strategy to position the Dimension Data corporate brand.
- Working with multiple partners and vendors to deliver joint marketing strategies and plans for programmes to deliver business growth and objectives.
- Coordination marketing activities deliver consistent quality standards in every touch point of client experience for the maintenance of brand equity across East Africa.
- Preparing, implementing & monitoring an annual strategic brand plan including economic management of an allocated budget.
- Constructing and delivering brand CSR programs and organizing initiatives to support staff welfare, community building projects, and the underprivileged.
- Ensure compliance and consistency with group corporate Identity standard.
- Dimension Data plc. is an international ICT services and solutions provider that uses its technology expertise, global service delivery capability, and entrepreneurial spirit to accelerate the business ambitions of its clients.
Education
MASTER OF SCIENCE - MARKETING
Brunel University
Uxbridge01.2024
BACHELOR OF COMMERCE - MARKETING AND SALES MANAGEMENT
Catholic University of Eastern Africa
01.2010
Skills
- Strategy and Project Management
- Corporate Communication
- Compliance
- Consumer Marketing
- Integrity
- Microsoft Office Suite
- Shopper & Customer Marketing
- Account Management
- Stakeholder Management
References
References available on request.
Custom Section
- Particular interest in Travelling.
- Reading – Marketing related journals/books, motivational articles as well as autobiographies.
- Team building excursions and activities.
- Community based activities for less fortunate members of the community.
- Special interest in charity-based activities, which have an emphasis on assisting the disadvantaged in society.
Timeline
Shopper Marketing Professional, Consumer B2C
GRACE FOODS UK
01.2026 - Current
Brand Manager, Consumer B2C & B2B
TELKOM KENYA
07.2020 - 08.2023
Shopper Manager, Reserve
EAST AFRICAN BREWERIES LIMITED (DIAGEO PLC)
06.2015 - 03.2019
Marketing Manager
DIMENSION DATA SOLUTIONS
09.2011 - 04.2015
MASTER OF SCIENCE - MARKETING
Brunel University
BACHELOR OF COMMERCE - MARKETING AND SALES MANAGEMENT
Catholic University of Eastern Africa