Sara Kenel
London
Summary
Senior luxury communications leader with over 9 years of experience in defining and executing VIP, celebrity, and influencer strategies for prestigious global fashion houses such as Prada Group (Miu Miu), CHANEL, and Louis Vuitton.
Overview
8
8
years of professional experience
Work History
Press Manager (Full Time)
PRADA GROUP – MIU MIU
London
12.2025 - Current
- Own and lead UK press, VIP and influence strategy, aligning local execution with Milan HQ global priorities.
- Oversee all celebrity dressing, editorial requests and product placement to ensure premium and culturally relevant visibility.
- Manage senior relationships with talent agencies, stylists and publicists; negotiate partnerships and agreements.
- Control budgets and reporting, evaluating performance through media value, coverage and KPI analysis.
- Directed major brand moments including Miu Miu Women’s Tales, New Bond Street Store Opening and Miutine Fragrance Launch.
Celebrity Relations Manager (Maternity Cover)
PRADA GROUP – MIU MIU
London
02.2024 - 12.2025
- Developed Northern & Central Europe celebrity strategy driving consistent red carpet and editorial exposure.
- Built long‑term relationships with A‑list and emerging talent, positioning Miu Miu as a preferred brand partner.
- Led fittings, seasonal showings and targeted placements across key fashion and cultural moments.
- Collaborated with marketing, retail and merchandising to integrate VIP activity into commercial launches.
Press Officer, VIP & Celebrity Relations
CHANEL
London
08.2022 - 02.2024
- Managed top‑tier celebrity and stylist relationships across Fashion, Fragrance & Beauty and Fine Jewellery.
- Led VIP dressing and logistics for BAFTA, fashion week and priority brand events.
- Executed strategic gifting and placement programmes delivering strong earned media visibility.
- Partnered closely with Paris HQ to align local strategy with global direction.
Press Coordinator
LOUIS VUITTON
London
06.2020 - 06.2022
- Led UK influencer and VIP partnerships across womenswear, menswear, fragrance and jewellery.
- Secured premium editorial coverage for launches through proactive media sell‑ins and talent placements.
- Managed high‑profile fittings, events and press budgets to maximise ROI.
- Coordinated cross‑market collaborations including global high jewellery shoots.
Global PR Coordinator
ALFRED DUNHILL
London
11.2017 - 06.2020
- Supported global PR strategy and managed international press samples and placements across markets.
- Led launches, previews and VIP fittings driving consistent international coverage.
- Maintained relationships with agencies and media partners to deliver KPI targets.
Education
BA (Hons) - Public Relations
London College of Communication
Foundation Diploma -
London College of Fashion
Diploma -
Cyprus Academy of Arts
Skills
- GLOBAL VIP STRATEGY
- CELEBRITY & AMBASSADOR PARTNERSHIPS
- INFLUENCER & COMMUNITY STRATEGY
- PRODUCT PLACEMENT
- RED CARPET & EVENT DRESSING
- CONTRACT NEGOTIATION
- BUDGET OWNERSHIP
- CROSS‑FUNCTIONAL LEADERSHIP
- KPI & MEDIA ANALYSIS
Custom Section
- Global VIP Strategy
- Celebrity & Ambassador Partnerships
- Influencer & Community Strategy
- Product Placement
- Red Carpet & Event Dressing
- Contract Negotiation
- Budget Ownership
- Cross‑Functional Leadership
- KPI & Media Analysis
Timeline
Press Manager (Full Time)
PRADA GROUP – MIU MIU
12.2025 - Current
Celebrity Relations Manager (Maternity Cover)
PRADA GROUP – MIU MIU
02.2024 - 12.2025
Press Officer, VIP & Celebrity Relations
CHANEL
08.2022 - 02.2024
Press Coordinator
LOUIS VUITTON
06.2020 - 06.2022
Global PR Coordinator
ALFRED DUNHILL
11.2017 - 06.2020
BA (Hons) - Public Relations
London College of Communication
Foundation Diploma -
London College of Fashion
Diploma -
Cyprus Academy of Arts